Tony Barr - Marketing Lessons from Unilever, Pepsi, Wendy's, and Meta

Tony Barr - Marketing Lessons from Unilever, Pepsi, Wendy's, and Meta

Time Stamps: 0:00 - Intro to Tony Barr - working at Unilever, Pepsi, Meta, Wendy's and more! 2:37 - The Evolution of Marketing 6:01 - The Expansion of American QSR in Europe 13:12 - Connections between brands and culture 16:43 - A Framework for Mid-Sized Brands 21:35 - The Emergence of creator-led brands 28:07 - The Future of Marketing & AI 31:34 - Conclusion and Final Thoughts

Hamza El Bouhmadi - TikTok, Amazon, and The Inevitable Rise of Social Commerce

Time Stamps: 0:00 - Hamza's Career Journey and Early Interests 2:11 - Amazon vs. TikTok: Different Roles in the Customer Journey 5:09 - TikTok As A Social Commerce Platform 7:14 - Brand Receptivity to Amazon and TikTok 10:51 - Youth Culture and Media Formats 22:19 - Cross-Platform Marketing and Creator Strategy 27:07 - The Potential of Live Commerce 31:06 - Creator-Led Brands and Live Shopping 39:46 - AI in Content Creation and Social Commerce 42:18 - Future Trends and Final Thoughts

Terri Linder, enara - The Evolution Of The Creator Economy

Terri is the Co-Founder and Head of Creators at enara, the dedicated shopping partner, coach and business guru for video content creators and influencers. Terri is also a mindset and business coach for creators. Previously, Terri spent several years at Google and YouTube, where she was most recently Head of Creator & Music Strategy & Operations at YouTube. Time Stamps: 0:00 - Terri's career journey 3:46 - The Evolution of the Creator Economy 9:07 - Brand-Creator Relationships 11:20 - Enara, The Creator-Commerce platform 16:45 - Targeting Creators and Product Categories 20:56 - Creator Strategy and Platform Dependency 31:04 - The Future of Creator-Led Brands

Chris Chaney - Investing in Sports and Esports Opportunities

Chris Chaney has 20 years of experience as a successful entrepreneur and operator, including one exit, in the emerging video gaming, and esports industries. He's also an early-stage founder, mentor, and angel investor.   Time Stamps: 0:00 - Chris' career in Sports and Esports 5:40 - Infinite Esports and its commercial thesis 11:27 - Current State of Sports Investment 15:22 - Perspective on Sports and Content Consumption 23:04 - The Evolution of Esports and Current Opportunities 27:49 - Excitement around New Ventures and Women's Sports 30:51 - Closing Remarks and Contact Information

Samantha Charlip - TIME, NBC Univeral, Viacom & The Future of Branded Content

Samantha Charlip is a media executive and creative with decades of experience across TV, film, digital, print, and new media. She previously worked at places like TIME, NBC Universal, Vevo, A+E, Turner, and Viacom and has set up several branded content studios. Her work has been featured on global stages like the Olympics, TIME100, and Lincoln Center and she also works as a writer and executive producer, with several projects currently in development.  Time Stamps: 0:00 - Career Beginnings and Early Roles 2:54 - The evolution of branded content 6:16 - Examples of branded content 9:01 - Branded content in the marketing funnel 14:03 - Branded content and the creator economy 22:32 - The impact of AI on content creation 27:07 - The Role of Storytelling in Advertising 28:12 - Trends in future opportunities across branded content