Brand Center Episode 2 - Philip Morris UK Ad Campaign #HoldMyLight

Buying Design The Smart Way

Trying to figure out how to create a budget for branding and website design is incredibly challenging without a marketing foundation and marketing strategy. The vast majority of small businesses buy the right things in the wrong order and lackluster results because of it. Beautiful design is great, but not if it doesn't drive your business forward. In this video, Jenn Morgan explains how to buy design the smart way, and the role that marketing strategy plays in growing your business.

Brand Center Episode 2 - Philip Morris UK Ad Campaign #HoldMyLight

For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/

Next Up On Brand Center -- Jenn Morgan On Philip Morris Anti-Smoking Ad Campaign

"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/ "

Next Up On Brand Center -- Doug Headley on Philip Morris Anti-Smoking Ad Campaign

"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/ "

Next Up On Brand Center -- Xavier Ortega on Philip Morris Anti-Smoking Ad Campaign

"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/ "