Your Biggest Revenue Problem Isn't Sales. Former MetLife VP, Jennifer Doty

Jason Kraemer Shut Down a 16-Year Agency on Purpose. Here's What He Built Next.

He ran an agency for 16 years. Then walked away from it on purpose. Not because it failed. Because after looking at his own numbers, Jason Kramer realized the project model was structurally designed to let revenue leak out. Money already earned. Clients already won. Just falling through the cracks because the model wasn't built to hold them. In 2018 he founded Cultivize, a CRM consultancy built on retainer relationships. His clients have since tracked nearly $40 million in recovered pipeline revenue. In this conversation, Jason breaks down exactly how he made the shift: how he built a pricing model in Excel by analyzing hundreds of real projects, how he prepared individualized presentations for existing clients using their own spending history, and how he converted over 70% of them to retainers without losing the relationship. He also shares the three actions any service business can take right now to start the transition, and why most business owners are scared of the wrong thing when they think about leaving project work behind. If you work with clients on a project basis and you've ever wondered whether there's a better way to structure it, this episode is the answer. Connect with Jason and access free resources on CRM and lead nurturing at afterthelead.com. This episode is sponsored by Virtual Causeway. Visit virtualcauseway.com and mention the show for a special rate.

Why Your LinkedIn Content Gets Zero Pipeline (And How to Fix It) | Eli Igra Serfaty

LinkedIn is the most misunderstood platform in B2B, and most revenue teams are paying for it in flat pipeline. Eli Igra Serfaty has built his entire practice around LinkedIn, working with clients from early-stage startups to Fortune 500 companies. In this episode, he dismantles the misconceptions that keep B2B teams busy on LinkedIn without generating results. You'll hear why impressions are the wrong metric entirely, how to identify real buying signals buried in your LinkedIn activity, what content formats to mix and why, and why automation tools - including popular engagement pods - can trigger account deletion with zero warning from LinkedIn. Eli also addresses the company page versus personal profile debate with a practitioner's directness: personal profiles carry the organic reach, and teams that activate individual voices consistently outperform those running LinkedIn through a brand account. His advice for where to start: write the post. Stop overthinking it. The format you never use is the only one that loses. If you're investing time or budget in LinkedIn and not seeing pipeline, this episode gives you a clear reset. Follow Eli on LinkedIn to continue the conversation and access his frameworks directly. This episode of Revenue Problem Solvers Podcast is sponsored by Virtual Causeway, B2B demand generation experts. Visit virtualcauseway.com and mention the show for a special rate.

Your Biggest Revenue Problem Isn't Sales. Former MetLife VP, Jennifer Doty

Most companies treat operations as a cost center. Jennifer Doty built a career proving it is actually a revenue engine, and that the gap between sales and delivery is where most revenue gets quietly lost. Jennifer spent nearly 20 years at MetLife, ultimately leading all of US group benefit operations, a function of over 1,000 people. She now serves as VP of Operations at Three Flow, a benefits technology platform. Her work sits at the intersection of revenue strategy, operational delivery, and organizational change. This conversation covers the framework she uses to align sales and operations around a shared revenue target, the $10M cost reduction she navigated inside MetLife without losing performance, and the service model transformation that required getting a 1,000-person team to change how they worked, down to the individual level. She also gets into how to identify drivers versus passengers on your team, what daily huddles actually accomplish during a change rollout, and why the moment she knew the transformation was working was when people started saying "sign me up" instead of pushing back. If you lead a revenue team, an operations function, or both, this episode will change how you see the relationship between delivery and growth. Connect with Jennifer at jenniferdoty.com or find her on LinkedIn. This episode is brought to you by Virtual Causeway, B2B demand generation specialists. Visit virtualcauseway.com and mention the show for a special rate. Revenue Problem Solvers Podcast; because most revenue problems aren't where you think they are.

Half the Budget. 7X Conversions. This Is What Real GTM Alignment Looks Like | Lisa Cole

Sales ignoring your leads is a symptom. The real problem is that marketing and sales never agreed on what a lead was in the first place. Lisa Cole has walked into that problem at company after company, and she has a system for fixing it. As a four-time CMO and two-time published author, she has driven results that are hard to argue with: nearly $50M in pipeline at one organization, and at another, half the marketing spend with 7X the conversion rate and double the revenue impact. In this episode of the Revenue Problem Solvers Podcast, Lisa breaks down the RAMP framework - Review, Align, Mobilize, Propel - and explains exactly how she uses it to move a broken GTM function from misalignment to momentum. She covers the written survey she runs on day one, the cross-functional workshop that builds shared lead definitions from the ground up, and how RevOps fits into the execution layer. She also gets into the harder side of restructuring: what it looks like when every team is changing at once, how to prioritize markets when your budget can only stretch so far, and why running marketing like a professional services firm changes everything about how you allocate resources. Her latest book, The Limitless CMO, was releasing at the time of recording. Find her on LinkedIn at LisaCole01. This episode is brought to you by Virtual Causeway. A B2B demand generation built for organizations that need pipeline sales will actually work. Visit virtualcauseway.com and mention the show for a special rate.

Why the Top 20% of Your Sales Team Is About to Pull Even Further Ahead

Your board has already said no to more headcount. So what is the actual path to more revenue? Sreedhar Peddineni has built two category-defining companies from the technical side. Gainsight, where he served as CTO for 8 years and helped create the infrastructure behind the customer success movement, and Host Analytics, now Planful, which reshaped how enterprise finance teams plan at scale. His third company, GTMBuddy, came from watching sales enablement fail up close and reaching a diagnosis most revenue leaders have not landed on yet. Your reps do not have a content problem. They have a context problem. In this episode, that insight opens into a full conversation about AI fluency, revenue capacity, and what capital-efficient growth actually looks like in practice. Sreedhar breaks down why AI-fluent reps can handle more deals, win more of them, and close faster, and what that means for how you build, structure, and compensate a modern sales team. He also shares a concrete, actionable move any rep can run with their active deals this week. If you are a revenue leader being asked to grow the number without growing payroll, this conversation gives you a framework and a starting point. Find Sreedhar on LinkedIn or at gtmbuddy.ai. This episode is brought to you by Virtual Causeway, helping B2B companies get in front of the right buyers earlier in the buying process through channels that actually drive decisions. Visit virtualcauseway.com and mention the show for a special rate.