Revolt Breakaway
Welcome back to another episode of Revolt Breakaway! In today’s conversation, hosts Joe Costanzo and Lance Asher dive deep into the world of cannabis-infused beverages and edibles, entrepreneurial hustle, and the unique challenges of building a brand in one of the most regulated industries out there. Lance Asher, founder of Green Elevator Cannabis, shares his journey from the beverage industry into the fast-evolving hemp beverage market. He opens up about launching innovative new products, building a nostalgic and elevated brand, and grinding through the realities of multi-channel distribution. You’ll hear candid insights on marketing with limited budgets, staying compliant amidst shifting regulations, and the importance of authentic, boots-on-the-ground storytelling to create real brand loyalty. Whether you’re curious about cannabis beverages or looking for inspiration to launch your own venture, today’s episode promises actionable takeaways and a real look behind the scenes of building something new in a changing industry. So grab your headphones, and let’s jump into this week’s Revolt Breakaway!
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