RISE TO LEAD
Kevin Gaskell shares how early experiences in the mountains of North Wales and competitive cricket shaped his understanding of leadership, teamwork, and performance under pressure. From playing in senior leagues as a teenager to learning from strong captains, he developed an early belief that leadership is about how teams operate together, especially when conditions get tough. He shares a defining personal story of pushing beyond expectations in sport, ultimately playing at national level by refusing to accept “you weren’t invited” as a final answer. That mindset carries through his leadership philosophy: “there is always a way,” grounded in optimism, resilience, and the belief that ordinary people can achieve extraordinary results when trusted. He unpacks how he turned around major businesses, including Porsche GB, moving from last in customer satisfaction and heavy losses to market leadership by clearly defining what success looks like and aligning teams around it. Kevin introduces his practical leadership model: commit, connect, create—clarifying direction, aligning people to their contribution, and building a culture where performance and enjoyment coexist. The core shift is this: leadership is not about extracting performance or enforcing accountability, but about setting clear standards and creating the conditions where people choose to bring their best work. As Kevin put it, people don’t have their best work “taken” from them — they give it, and that only happens when they feel heard, included, and able to contribute in a meaningful way. When that environment exists, performance changes because ownership changes. He illustrates this in a struggling superyacht manufacturing business that had faced years of losses and repeated redundancies, where instead of starting with control, he started with engagement. By involving 1,300 people in shaping how the work was done and redefining both leadership and customer experience, the company moved back into profitability within 14 months. The message is consistent: when people are trusted with real input and a clear framework, they don’t just participate — they transform outcomes. About Kevin Gaskell: Kevin Gaskell from England is a renowned business leader known for transforming and growing companies. As Managing Director of Porsche, Lamborghini, and BMW, he led major turnarounds and delivered exceptional performance. Often called “the man who fixes businesses,” he has built a reputation for creating high-performance cultures and driving sustainable growth. Today, he is an active investor and founder in multiple global ventures, including the UK’s fastest-growing B2B fiber network provider and Radical Motorsport, the world’s largest race car manufacturer. He has been recognized as one of the UK’s Top 40 leaders for his ability to inspire teams and deliver results. Beyond business, Kevin now holds three World Records: one for completing the Pacific row as part of a five-man crew, a second for being the oldest man to row across the Pacific (66), and a third for previously rowing across the Atlantic Ocean in just 35 days. A former international cricketer, he now enjoys playing in a rock band. His book Catching Giants was shortlisted for Business Book of the Year 2023. www.kevingaskell.com www.linkedin.com/in/kevin-gaskell www.instagram.com/kevin_gaskell www.x.com/KevinDGaskell www.amazon.co.uk/Catching-Giants-World-beating-business-lessons/dp/1912300524 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
89 Episoder
Kommentarer
0Vær den første til å kommentere
Registrer deg nå og bli medlem av RISE TO LEAD sitt community!