School for Startups Radio
Alex Smereczniak – Founder of Franzy [https://franzy.com/], Helping aspiring entrepreneurs find & fund the right franchise and Creating 1M business owners through smarter franchise matchmaking There’s not a lot of easy buttons or shortcuts, it’s not mailbox money. Alex Smereczniak is a serial entrepreneur and the Founder and CEO of Franzy, a platform designed to help people find and fund the right franchise—essentially, the “Zillow” for franchising. Before launching Franzy, he co-founded and scaled 2ULaundry and LaundroLab into multi-market, venture-backed businesses, gaining deep insights into the rewards and challenges of franchising. With experience as a co-founder, franchisor, and now a tech operator, Alex brings a unique perspective to modernizing the $800 billion franchise economy. Through Franzy, he aims to make entrepreneurship more accessible, with the ambitious goal of helping one million people become business owners. Along his journey, he has raised over $30 million, built scalable systems, and developed teams across multiple markets—driven by a firm belief that franchising is one of the most overlooked paths to business ownership. Alex frequently shares insights on franchising, small business trends, startup alternatives, and how to simplify entrepreneurship for the next generation of business owners. Natalia Zacharin – Founder of Zacharin Consulting [https://zacharinconsulting.com/] You always have options and you can make improvements. Natalia Zacharin is the founder and CEO of Zacharin Consulting, an Inc. 5000 recognized accounting and fractional CFO firm that helps growing businesses improve profitability, strengthen cash flow, and make smarter financial decisions. Working primarily with service-based companies generating between $1 million and $30 million in annual revenue, Natalia specializes in helping entrepreneurs turn financial confusion into clarity and sustainable growth. Natalia’s business success is rooted in a remarkable personal journey. After a difficult divorce in her early forties, she found herself reentering the workforce after years as a stay-at-home mother. Unable to secure professional opportunities, she accepted a retail job earning $7.10 per hour while struggling to support her family. Determined to create a better future, she steadily rebuilt her career, gained valuable experience, and eventually launched her own business at age fifty. What began as a solo operation grew into a multimillion-dollar company in just a few years. Today, Zacharin Consulting generates millions in annual revenue and has earned recognition on the Inc. 5000 list of America’s fastest-growing private companies. Through bookkeeping, accounting, and fractional CFO services, Natalia and her team help business owners understand where their money is going, identify hidden profit leaks, improve cash flow, and build companies that are scalable, sustainable, and ultimately more valuable. Natalia is passionate about helping entrepreneurs understand that profit and cash flow are not the same thing and that growth alone cannot solve operational or financial weaknesses. Her practical, data-driven approach helps founders use their financial statements as a strategic decision-making tool rather than simply a record of the past. By focusing on forecasting, profitability, pricing strategy, and operational efficiency, she helps business owners create stronger companies and greater financial freedom. Today, Natalia shares both her financial expertise and her personal story of resilience to inspire entrepreneurs facing challenges of their own. Her journey from financial hardship to Inc. 5000 founder demonstrates the power of persistence, smart decision-making, and a willingness to keep moving forward when circumstances seem impossible.
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