Secrets From The Scene

Ep. 84: From Zero to First Avenue - How Lasalle Built a New Band Fast

A lot of artists want the outcome. Fewer artists want the process. The posting, the reaching out, the showing up to jams, the awkward early gigs, the constant question of, “Am I being genuine or am I marketing myself?” Lasalle and I talk about that exact push and pull: wanting a bigger platform, wanting your art to matter, but not always wanting to do the public-facing stuff it takes to build momentum. And the best part is he doesn’t pretend it’s easy. He’s honest about perfectionism, about the awkwardness of “networking,” and about what actually helped this project go from an idea to real shows, fast. A few things we dig into: * Going from drummer to frontman, and the uncomfortable parts of suddenly being the “face” of a project. Lasalle - Full Episode * How he met his bandmates: showing up to jams, being consistent, building trust, and making real friends instead of trying to leech off the scene. * Art vs. business: how to promote shows without sounding like you’re copy-pasting the same post, and why “excitement” is the best marketing strategy when it’s real. * Why there’s no release yet, and how he thinks about timing when opportunities come before the recordings are ready. * A simple mindset shift I loved: if you treat the local scene like something you’re lucky to be part of, it tends to treat you well right back. Lasalle is also playing First Avenue’s Best New Bands of 2025 alongside Chutes, GR3G, Maygen & The Birdwatcher, Mother Soki, Sallyforth, and Sophie Hiroko on January 17, 2026. Full show notes, links, & mentions [https://secretsfromthescene.com/] Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ [https://helvigproductions.com/letsconnect] Connect with the Guest: 🔗 https://www.instagram.com/lasallesounds/ [https://www.instagram.com/lasallesounds/] Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ [https://secretsfromthescene.com/] 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ [https://www.instagram.com/secretsfromthescene/] 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ [https://www.tiktok.com/@secretsfromthescene] 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ [https://www.youtube.com/@secretsfromthescene] Give Feedback: 📬 Send me a message: ⁠⁠⁠stephen@secretsfromthescene.com⁠⁠⁠ [stephen@secretsfromthescene.com] 💬 Suggest a guest or topic: ⁠⁠⁠podcast@secretsfromthescene.com⁠⁠⁠ [podcast@secretsfromthescene.com] 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ [https://open.spotify.com/show/57b3vOVgDr5yF1Yt4lCLiN?si=21403747171c4f75] ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ [https://podcasts.apple.com/us/podcast/secrets-from-the-scene/id1706158542] ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ [https://helvigproductions.com/] Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠ [https://open.spotify.com/artist/6Zj7gsA0rAKgUEecQpTPLh?si=uvrRfXAFQ_WHFGW1RN8gSQ]

Ep. 82: How to Prepare for the Studio and Work With a Producer with Tony Williamette

Ever walk out of a recording session feeling like it should have gone better? Not because the song was bad, but because the session felt rushed, tense, or just… off. Or maybe you are on the front end of it. Nervous for your first real studio experience, wondering what you are supposed to bring, what you are supposed to know, and whether you are actually ready for a serious session. This week on Secrets From the Scene, I sat down with Tony Williamette, owner and head engineer at Minnehaha Recording Company, to talk about what actually makes a studio session successful. Tony and I both run recording studios and work closely with local artists, so this conversation comes straight from years of real sessions, real mistakes, and real wins. We get into how artists can prepare for the studio in ways that actually matter, not just showing up with a song, but showing up with clarity. We also unpack the producer’s role and the many hats producers and studio owners wear, from engineer to creative partner to coach to business owner. If you are an artist who wants better recordings, smoother sessions, and more confidence in the studio, this episode is for you. In this episode, we talk about: * What being “prepared for the studio” really means * The difference between a producer and an engineer, and why it matters * How demos, references, and communication save time and money * Dealing with nerves and pressure in recording sessions * How producers balance creativity, psychology, and business * Why great sessions are built on trust, not perfection If you have ever wondered how to show up better for your recording sessions, or what producers are actually doing behind the glass, I think you will get a lot out of this one. Full show notes, links, & mentions [https://secretsfromthescene.com/82] Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ [https://helvigproductions.com/letsconnect] Connect with the Guest: 🔗 Minnehaha Recording Company [https://www.minnehaharecording.com/] Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ [https://secretsfromthescene.com/] 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ [https://www.instagram.com/secretsfromthescene/] 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ [https://www.tiktok.com/@secretsfromthescene] 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ [https://www.youtube.com/@secretsfromthescene] Give Feedback: 📬 Send me a message: ⁠⁠⁠stephen@secretsfromthescene.com⁠⁠⁠ [stephen@secretsfromthescene.com] 💬 Suggest a guest or topic: ⁠⁠⁠podcast@secretsfromthescene.com⁠⁠⁠ [podcast@secretsfromthescene.com] 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ [https://open.spotify.com/show/57b3vOVgDr5yF1Yt4lCLiN?si=21403747171c4f75] ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ [https://podcasts.apple.com/us/podcast/secrets-from-the-scene/id1706158542] ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ [https://helvigproductions.com/] Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠ [https://open.spotify.com/artist/6Zj7gsA0rAKgUEecQpTPLh?si=uvrRfXAFQ_WHFGW1RN8gSQ]

Ep. 81: From Flyte Tyme Roots to R&B Frontman: Inside the Minneapolis Sound with Jordan Johnston

The Minneapolis Sound is one of the most distinctive music legacies in the world, and this week I get to celebrate it with someone who grew up inside that story. On this episode of Secrets From The Scene, I sit down with Minneapolis R&B artist Jordan Johnston to talk about the tradition, history, and ongoing legacy of the Minneapolis Sound and how it shows up in his own career. Jordan’s connection to this music runs deep. His dad, Bob Johnston, was a staff writer and producer at Flyte Tyme, and now plays drums in Jordan’s band. So his entry point was not just hearing Prince or Mint Condition on the radio. He grew up around the people who helped build that sound. In our conversation, we walk through his journey from growing up in a Flyte Tyme family to becoming a frontman, the artists and records that shaped his ear, and what he has learned from collaborating with veterans like Darnell Alexander. Jordan shares stories about opening for Stokley and performing at Paisley Park, and talks about what it feels like to step into rooms that are such a big part of Minneapolis music history. From there, we zoom out and look at the bigger picture. We talk about the core elements of the Minneapolis Sound, the influence of Prince, The Time, and Flyte Tyme Productions, and how that sound still shapes what is happening on Twin Cities stages right now. We also get into that tricky line between tribute sets and original material, and how Jordan is thinking about building a career that respects the legacy while still pushing his own music and expanding beyond Minnesota. If you love the Minneapolis Sound or you are curious about how a local scene can echo through decades of music, I think you will really enjoy this one. A note on Jellybean Johnson You will hear Jellybean Johnson get mentioned briefly in this episode, but we recorded the conversation before his passing. Jellybean was a founding member of The Time, a key architect of the Minneapolis Sound, and a drummer, guitarist, and producer whose work reached far beyond Minnesota. He died on November 21, 2025, at the age of 69, and the entire Minneapolis music community has been feeling this loss. I did not get to properly acknowledge him in the interview, so I want to do that here. If you are listening because you care about this music and this tradition, know that a lot of what we are celebrating in this episode traces back to people like Jellybean. More on Jellybean Johnson [https://ew.com/jellybean-johnson-dead-the-time-drummer-prince-collaborator-minneapolis-sound-pioneer-11855286?utm_source=chatgpt.com] Full show notes, links, & mentions [https://secretsfromthescene.com/81] Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ [https://helvigproductions.com/letsconnect] Connect with the Guest: 🔗 Jordanjohnstonmusic.com [https://jordanjohnstonmusic.com/] Featured Song: 🎧 Listen on Spotify [https://open.spotify.com/track/4wsET2ggSAu9UhXlUhimr9?si=d1d02ab1184a49e2] Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ [https://secretsfromthescene.com/] 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ [https://www.instagram.com/secretsfromthescene/] 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ [https://www.tiktok.com/@secretsfromthescene] 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ [https://www.youtube.com/@secretsfromthescene] Give Feedback: 📬 Send me a message: ⁠⁠⁠stephen@secretsfromthescene.com⁠⁠⁠ [stephen@secretsfromthescene.com] 💬 Suggest a guest or topic: ⁠⁠⁠podcast@secretsfromthescene.com⁠⁠⁠ [podcast@secretsfromthescene.com] 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ [https://open.spotify.com/show/57b3vOVgDr5yF1Yt4lCLiN?si=21403747171c4f75] ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ [https://podcasts.apple.com/us/podcast/secrets-from-the-scene/id1706158542] ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ [https://helvigproductions.com/] Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠ [https://open.spotify.com/artist/6Zj7gsA0rAKgUEecQpTPLh?si=uvrRfXAFQ_WHFGW1RN8gSQ]

Ep. 80: Turning Strangers Into Fans with Thomas Sticha

Your content is only getting views from your friends, your family, and the bands you are playing with. If that sounds familiar, this conversation will help you think more clearly about why strangers are not sticking and what needs to change at the brand and strategy level. This week on Secrets From The Scene, I sit down with Thomas Sticha, a Saint Paul artist with a background in product marketing, branding, and websites. Thomas toured as a keyboardist before going solo, and he recently started Country-oke, a live band country karaoke night that turns casual participation into community. We focus on principles and mindset more than step-by-step tactics: how to frame your brand, how to think about cold audiences, and how to design touchpoints that make sense. In this episode, we get into: * What “brand” actually means for an artist: promise, personality, proof * Cold audiences versus warm audiences and where to spend your energy * Why the first three seconds matter conceptually, even when tactics change * Your website as an offer with one clear action, not a brochure * Country-oke as a low-friction way to create new touchpoints and capture attention * Thomas’s path from touring keyboardist to front person and what shifted in his message What you will learn: * A simple way to articulate your brand promise so a stranger understands you * How to judge social content for cold reach without chasing every trend * How to make your homepage support one goal and reduce confusion * How community-driven ideas like Country-oke can support your artist project For musicians: If you are getting views but not fans, this episode offers a cleaner mental model for brand and audience building. No templates, just a practical way to think about what you are promising and how a stranger encounters it. Full show notes, links, & mentions [https://secretsfromthescene.com/80] Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ [https://helvigproductions.com/letsconnect] Connect with the Guest: 🔗 https://www.thomassticha.com/ [https://www.thomassticha.com/] 🔗 https://www.instagram.com/sticha [https://www.instagram.com/sticha] 🔗 https://www.tiktok.com/@thomassticha [https://www.tiktok.com/@thomassticha] Featured Song: "Bozeman" by Thomas Sticha 🎧 Listen on Spotify [https://open.spotify.com/track/1BHXfVwzIG54cLtMM3ngty?si=5fbdfcf3662e4ab9] Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ [https://secretsfromthescene.com/] 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ [https://www.instagram.com/secretsfromthescene/] 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ [https://www.tiktok.com/@secretsfromthescene] 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ [https://www.youtube.com/@secretsfromthescene] Give Feedback: 📬 Send me a message: ⁠⁠⁠stephen@secretsfromthescene.com⁠⁠⁠ [stephen@secretsfromthescene.com] 💬 Suggest a guest or topic: ⁠⁠⁠podcast@secretsfromthescene.com⁠⁠⁠ [podcast@secretsfromthescene.com] 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ [https://open.spotify.com/show/57b3vOVgDr5yF1Yt4lCLiN?si=21403747171c4f75] ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ [https://podcasts.apple.com/us/podcast/secrets-from-the-scene/id1706158542] ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ [https://helvigproductions.com/] Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠ [https://open.spotify.com/artist/6Zj7gsA0rAKgUEecQpTPLh?si=uvrRfXAFQ_WHFGW1RN8gSQ]

Ep. 79: The Sober Musician’s Toolkit: Scripts, Support, & Sustainability with Adam Lifto, Caitlin Benson, & Wyatt Overman

Trying to build a music career while staying sober is hard. Venues, late nights, constant offers, social pressure. This week, I sit down with three artists from our scene, Adam Lifto, Caitlin Benson, and Wyatt Overman, to talk plainly about what recovery looks like in practice and how to keep making work you are proud of. We focus on actionable strategies: preparing for substance-heavy spaces, how to handle friends and peers that aren’t sober, when to step away for safety, and how creativity changes when you choose clarity. We get into support systems that actually help: boundaries that hold, accountability partners, therapy, and finding rooms that want you healthy. We also address relapse without shame and how to come back stronger. If you are sober, sober-curious, or supporting someone who is, this conversation aims to be useful, respectful, and real. What you will learn: * How to set boundaries with venues, bands, and friends * Ways to protect your energy and creativity on show days * When to pass on a gig and how to do it professionally * How community, therapy, and accountability make recovery sustainable Full Show Notes & Episode Mentions [https://secretsfromthescene.com/] Interested in working with us on your next song? 👋 ⁠https://helvigproductions.com/letsconnect⁠ [https://helvigproductions.com/letsconnect] Connect with the Guest: 🔗 Overmanguitars.com [https://www.overmanguitars.com/] 🔗 Overman Guitars Instagram [https://www.instagram.com/overmanguitars] 🔗 Twincitizenmnmusic.com [https://twincitizenmnmusic.com/] 🔗 Twin Citizen Instagram [https://www.instagram.com/twincitizenmnmusic] 🔗 Paper Chain Instagram [https://www.instagram.com/paperchainmusic] Connect with Me: ✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠ [https://secretsfromthescene.com/] 📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠ [https://www.instagram.com/secretsfromthescene/] 🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠ [https://www.tiktok.com/@secretsfromthescene] 📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ [https://www.youtube.com/@secretsfromthescene] Give Feedback: 📬 Send me a message: ⁠⁠⁠stephen@secretsfromthescene.com⁠⁠⁠ [stephen@secretsfromthescene.com] 💬 Suggest a guest or topic: ⁠⁠⁠podcast@secretsfromthescene.com⁠⁠⁠ [podcast@secretsfromthescene.com] 🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠ [https://open.spotify.com/show/57b3vOVgDr5yF1Yt4lCLiN?si=21403747171c4f75] ✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠ [https://podcasts.apple.com/us/podcast/secrets-from-the-scene/id1706158542] ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠ [https://helvigproductions.com/] Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. 🙏 Thank You This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening. Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠ [https://open.spotify.com/artist/6Zj7gsA0rAKgUEecQpTPLh?si=uvrRfXAFQ_WHFGW1RN8gSQ]