She's in Her Instagram Space

Part 2: The Power Dynamic with Alhanouf Alsultan

40 min · 5. april 202140 min
episode Part 2: The Power Dynamic with Alhanouf Alsultan cover

Beskrivelse

To gain an insight into the power dynamic in Saudi and how the pressure it exerts plays out in the Instagram space, I am interviewing three different age groups. Alhanouf a 20-year-old young adult woman studying at the American University of Sharjah tells us about how she has adapted to her Instagram space.

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episode Our Surprise Guest: Marriam Mossalli cover

Our Surprise Guest: Marriam Mossalli

I’d like to introduce the surprise guest, Marriam Mossalli. She started off her career working in Journalism and content development. From that point, she started her own communication consulting firm called Niche Arabia in 2011. The firm works with the biggest brands in fashion and luxury from Fendi, Prada, and Cartier. Her goal was to help these brands penetrate the Saudi Market even further by knowing and catering to the Saudi consumer. In addition to this, throughout her career, she has been working on Under the Abaya, a non-profit initiative that promotes women empowerment through academic scholarships awarded from 100% of the proceeds of book sales. She also launched Saudi Style Council in 2019, a non-for-profit trade association that works as the facilitator for the emerging fashion sector in the Kingdom. The goal of the council is to become the reference point toward international standards. Today, Marriam and I discuss her relationship with Instagram, women influencers in the Arab world, social responsibility, and also delve into her journey with Under the Abaya.

16. april 202140 min