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She's in Her Instagram Space

Podkast av Layan Aljandan

engelsk

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My podcast will discuss the interplay between conservative Saudi nationalists who want to maintain a traditional picture of femininity strongly linked to notions of piety and deference, the group in a higher power (males like husbands and fathers) controlling the image the female portrays on her Instagram; and the Saudi women who are vigorously questioning these longstanding views of how women should behave in society through social media. The national public image of Saudi women is being modernized by micro-Saudi women influencers involved in the Instagram platform. I find that these women’s engagement with social media is having an impact on younger Saudi women and challenging traditional values and norms and performing a vanguard role in reimagining the public national image of Saudi women today.

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episode Our Surprise Guest: Marriam Mossalli cover

Our Surprise Guest: Marriam Mossalli

I’d like to introduce the surprise guest, Marriam Mossalli. She started off her career working in Journalism and content development. From that point, she started her own communication consulting firm called Niche Arabia in 2011. The firm works with the biggest brands in fashion and luxury from Fendi, Prada, and Cartier. Her goal was to help these brands penetrate the Saudi Market even further by knowing and catering to the Saudi consumer. In addition to this, throughout her career, she has been working on Under the Abaya, a non-profit initiative that promotes women empowerment through academic scholarships awarded from 100% of the proceeds of book sales. She also launched Saudi Style Council in 2019, a non-for-profit trade association that works as the facilitator for the emerging fashion sector in the Kingdom. The goal of the council is to become the reference point toward international standards. Today, Marriam and I discuss her relationship with Instagram, women influencers in the Arab world, social responsibility, and also delve into her journey with Under the Abaya.

16. april 2021 - 40 min
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