Site Selectors Are People, Too
How do you drive economic growth in a highly affluent community that already has it all? In this installment of Stories from the Road, Devin sits down with his long-time friend and former colleague, Justin Hage. Justin has done it all—from working in the George W. Bush administration and state government under Governors Mitch Daniels and Mike Pence, to the private sector. Now, he's taking on a unique challenge as Deputy Mayor for his hometown of Zionsville, Indiana. Zionsville is a beautiful, affluent bedroom community just northwest of Indianapolis, boasting a median household income of around $170,000. But with 88% of its tax base tied up in residential properties, the town faces a critical challenge: how to diversify its tax base to maintain premium municipal services without disrupting the community's charm or inviting unwanted NIMBYism. Devin and Justin dive into the nuances of attracting the right kind of development—skipping the heavy "smokestack" industries in favor of corporate headquarters, life sciences, and trail-side office spaces that complement the town’s executive-level talent pool. In this episode, we cover: * Justin’s fascinating career path from the U.S. Trade Representative’s office to the "Swiss Army Knife" of the Indiana Economic Development Corporation. * The specific challenges and strategies of doing economic development in a wealthy, 88% residential bedroom community. * How to balance the preservation of a community's way of life with the need for commercial modernization and growth. * The power of regional collaboration: How Zionsville works alongside the Boone County EDC and Indy Partnership to cast a wider net for targeted investments. * Plus, a fun piece of history about Abraham Lincoln’s connection to Zionsville! If you enjoyed this episode, be sure to leave a five-star review on Apple Podcasts, Spotify, or wherever you get your podcasts!
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