Conquer the Chaos

The Offer Ladder: How to Scale Your Service Business with AI and Automation, with Sarah Watz

Are you a business owner who feels like you are drowning in manual, repetitive tasks? In this episode of Conquer the Chaos, we are joined by Sarah Watz, Co-Founder of Business Heroes®, to discuss how to move from overwhelm to clarity and action. We dive deep into the specific strategies that allow service-based businesses, like coaches and consultants, to free up time immediately. Sarah shares her expertise on Keap and automation tools, revealing the biggest mistakes entrepreneurs make when they first invest in software and how to ensure you get a real return on that investment. In this episode, we cover: • SOPs to SAPs: How to convert Standard Operating Procedures into Standard Automated Procedures. • The Human Touch: How to use automation to build relationships rather than creating distance between you and your clients. • AI as a Teammate: "Onboarding" AI to help conquer the chaos of marketing and sales. • The Offer Ladder: Guiding potential customers from small engagements to premium services without being pushy. • Beyond Marketing: Using automation for operations and team management to scale your impact. Sarah Watz is a business coach, international speaker, and the co-founder of Business Heroes®, dedicated to empowering service-based entrepreneurs to grow with clarity, structure and a powerful client experience. With a career that spans leadership roles, digital agency ownership and strategic consultancy, Sarah now runs three businesses and brings decades of insight to the entrepreneurs she guides. Her signature framework, the Business Heroes Grid, acts as an operating system for business growth, helping founders map what's working, plug leaks, and build client journeys that scale. She also speaks and trains globally on entrepreneurship, AI, automation, and leadership, helping business owners simplify delivery, reclaim time, and build a business they love. She was honoured as MVP of the Year 2024 by Keap (now Thryv) in the UK/EMEA region. Her signature program, Business Heroes® Academy, is a global online mentorship and training program helping service-based entrepreneurs grow their business with clarity, structure and AI-powered systems. Sarah hosts the Boost Your Business podcast where she pulls back the curtain on what truly moves growth: intentional structure, strategic execution and human-centred service. Sarah's Links: • Free Business Heroes® Grid Worksheet → https://www.businessheroes.io/free-resources/bh-grid • Design your client-delivery experience → https://businessheroes.io/courses/hybrid-edge • Website → https://businessheroes.io • LinkedIn → https://www.linkedin.com/in/sarahwatz/ • Instagram → https://www.instagram.com/sarahwatz/ • Facebook → https://www.facebook.com/sarahwatz/ • Podcast → https://businessheroes.io/podcast #ConquerTheChaos #SmallBusinessAutomation #Keap #BusinessStrategy #AIforBusiness #ScaleYourBusiness #SarahWatz #Entrepreneurship *About Conquer the Chaos:* The Conquer the Chaos podcast, hosted by Clate Mask with co-host Matt Vosburgh, features inspiring business owners who share what it takes to build a great business and a great life. That means more money, more time, more control, more impact, and more freedom. Subscribe for more episodes on how to conquer the chaos of entrepreneurship. *Get the Conquer the Chaos Book* The principles discussed in this episode are from Clate Mask's book. You can find the complete book here: https://amzn.to/44YYIND

Mindset Over Everything: A Leader's Framework for Conquering Chaos, with Dobbin Buck

What is the single most critical factor that separates thriving entrepreneurs from those who remain stuck in the chaos? It isn't strategy, funding, or market timing—it's mindset. In this episode of Conquer the Chaos, Clate Mask sits down with Dobbin Buck, Co-owner of GetUWired. Dobbin shares his direct and powerful story of rebuilding his life from the absolute bottom—homeless and in a hospital—to becoming the leader of a successful agency. It's a practical lesson in the power of mindset. This conversation moves past theory and into the real, day-to-day work of developing the mental toughness required to succeed in business. In this episode, you will learn: • The critical difference between a destructive ego and true self-confidence. • The framework Dobbin used to go from a place of desperation to a life of purpose and success. • Daily practices like meditation and cold plunging that build the clarity needed for effective leadership. • How to observe your thoughts to gain control, instead of being controlled by them. • How to build a resilient culture where your team feels safe to "fail forward" and grow. If you are working to manage the chaos of running your business, this episode provides a clear path to regaining control by strengthening your mindset. Connect with Dobbin & GetUWired: • Website: https://getuwired.com/ • LinkedIn: https://www.linkedin.com/in/dobbinbuck/ • Instagram: https://www.instagram.com/getuwired/ • YouTube: https://www.youtube.com/@getuwiredinc #EntrepreneurialMindset #ConquerTheChaos #BusinessResilience #MentalFortitude #SmallBusinessLeadership #ComebackStory #EgoIsTheEnemy #MindfulnessForEntrepreneurs #ClateMask #GetUWired *About Conquer the Chaos:* The Conquer the Chaos podcast, hosted by Clate Mask with co-host Matt Vosburgh, features inspiring business owners who share what it takes to build a great business and a great life. That means more money, more time, more control, more impact, and more freedom. Subscribe for more episodes on how to conquer the chaos of entrepreneurship. *Get the Conquer the Chaos Book* The principles discussed in this episode are from Clate Mask's book. You can find the complete book here: https://amzn.to/44YYIND

The Five Proven Steps To Make Every Sale, with Wes Schaeffer

Are you ready to transform your approach to sales and build a business that thrives on genuine service? In this episode of Conquer The Chaos, host Clate Mask sits down with the legendary "Sales Whisperer," Wes Schaeffer, to uncover the secrets to ethical and effective selling. In this discussion, you'll learn how the role of the modern salesperson has changed due to the internet, social media, COVID, and AI, and how you can leverage these changes to stop closing deals and start opening new accounts without gimmicks or high-pressure tactics. This will enable you to sell more, faster, at higher margins, with less stress, and closing deals more predictably. Wes also reveals how to shift your mindset from a manipulative salesperson to a trusted expert who genuinely serves your customers. Learn how to ask the questions your prospects can't answer, proactively address objections with the "sales dog" method, and build unwavering belief in the value you provide. Whether you're a business owner, sales manager, or salesperson, this conversation will provide you with the actionable strategies you need to master the art of sales and drive consistent growth. Connect with Wes: • Website: TheSalesWhisperer.com • LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ • X: https://x.com/SalesWhisperer • Instagram: https://instagram.com/saleswhisperer • YouTube: https://www.youtube.com/@TheSalesWhispererWes #Sales #SalesTraining #Entrepreneurship #SmallBusiness #BusinessGrowth #ConquerTheChaos #ClateMask #WesSchaeffer

How to Build a Marketing Machine That Works While You Sleep, with Jennifer Orechwa

In this episode, Clate Mask and marketing expert Jennifer Orechwa provide a masterclass on how to build a marketing machine that works while you sleep, giving you back your time and scaling your impact. Jennifer, founder of Salt Marketing, reveals how to leverage organic, story-based automated systems to double your leads and boost client retention without burning through your budget on ads. Learn how the strategic use of automation is not just about efficiency, but about creating powerful, personalized client connections at scale and turning one-time customers into lifelong fans. This episode is a must-listen for any entrepreneur ready to master the key of Automation and build a business that serves them. In this episode, you will learn how to: • Build an automated marketing machine that works for you 24/7. • Transform one-time clients into lifelong advocates through automated follow-up. • Use automation to differentiate your brand and build authority. • Implement effective lead funnels that convert new customers automatically. About Jennifer Orechwa: Jennifer Orechwa is the founder of Salt Marketing and a StoryBrand Certified Coach with nearly three decades of digital marketing experience. As a leader who has built and exited a multi-seven-figure company, she now helps wellness practitioners attract loyal clients and grow sustainably through robust automation and story-based systems. She is also the host of the "Worth Your Salt" podcast. Connect with Jennifer: • Website: https://jenniferorechwa.com • YouTube: youtube.com/@saltmarketingco • LinkedIn: https://linkedin.com/in/jenniferorechwa • Facebook: https://facebook.com/saltmarketingteam • Instagram: https://instagram.com/saltmarketingco #ConquerTheChaos #MarketingAutomation #SmallBusiness #Entrepreneurship #DigitalMarketing #Automation #LeadGeneration #BusinessSystems #MarketingTips #ScaleYourBusiness #JenniferOrechwa #SaltMarketing #StoryBrand #WellnessBusiness #HealthAndWellness #MarketingStrategy

Mastering Sales and Scaling Your Business with Eric Lofholm

In this episode of Conquer the Chaos, host Clate Mask sits down with master sales trainer and author, Eric Lofholm, to discuss how entrepreneurs can overcome the chaos of sales and achieve massive success. Eric shares his proven strategies for lead generation, closing deals, and building a high-performing sales team. If you're a small business owner or entrepreneur looking to take your business to the next level, this episode is a must-listen. You'll learn how to develop a winning mindset, create a systematic approach to sales, and leverage technology to grow your business without going crazy. Tune in to discover: * Eric Lofholm's journey from sales failure to sales champion. * The three keys to mastering the "inner game" of sales. * Actionable tips for generating a steady stream of qualified leads. * Proven techniques for closing more deals and increasing your revenue. * How to build and lead a sales team that gets results. Find out more about Eric Lofholm and his work at ericlofholm.com [https://ericlofholm.com] . #sales #salestraining #smallbusiness #entrepreneurship #businessgrowth #leadgeneration #closingdeals #ConquerTheChaos #EricLofholm #ClateMask