Small Stones Podcast
Episode Summary For this special Father's Day episode, Andrew Schory turns the microphone on the man who started it all — his father, Jim Schory. Jim traces a remarkable entrepreneurial journey: from selling industrial products for Goodyear to running a franchise bakery, to opening his first Burger King in Radcliff, Kentucky in August of 1980 with 20% interest rates and a sold house as working capital. Andrew and Jim cover the lessons of business succession, the role of mentorship in business and faith, what sports taught them both about perseverance, and the grandfather whose words — "just keep it up" — echo across three generations. Guest Information Guest Name: Jim Schory, Entrepreneur (Retired) Bio: Jim Schory is a lifelong entrepreneur and the father of Small Stones Podcast host Andrew Schory. A graduate of Mount Union College in Ohio, Jim began his career in industrial sales at Goodyear before launching a series of small businesses and a franchise bakery. In 1980, he opened his first Burger King in Radcliff, Kentucky — eventually building a multi-unit franchise operation that Andrew would go on to manage and purchase as a second-generation owner. Jim is also a devoted family man, a lifelong athlete, and a man of deep faith who was mentored into Christianity through sports ministry. Now retired and based in Florida, he remains an active golfer — including a two-time Member-Member tournament champion. Episode Outline From Goodyear to Burger King: Jim's Career Story (00:14) Jim walks through his early career — Goodyear's Industrial Products Division in Akron and Louisville, joining his brother in the family business in Ohio, launching a franchise bakery outside Wheeling, WV, and ultimately opening his first Burger King in Radcliff, KY in August 1980. He sold his house for the $40,000 in working capital and faced 20% interest rates. The Penny Business: Controlling Costs from Day One (01:06) Jim and Andrew discuss the financial discipline required to run a successful restaurant franchise. Jim's core principle: know your costs — labor, purchasing, and waste — or you'll find yourself doing everything right and still not making money. Andrew adds the restaurant owner's frame: food and labor are the prime costs, and one hour of unnecessary labor outweighs any condiment waste. The Bun Route: Creative Problem-Solving in a Small Market (01:05) When Jim expanded to a second location in Bowling Green — an hour south of Radcliff — he discovered bun prices were nearly double what he paid up north. With a local supplier monopoly holding firm, Jim's solution: buy a trailer and haul his own buns from the Elizabethtown distribution bakery twice a week. A textbook example of small business resourcefulness. 14 Months to Traction: What New Business Owners Must Understand (01:13) Jim shares the story of his first year in Radcliff — poor sales from the start, a brief summer lift, a September dip, and then an October explosion: sales up 30%, followed by 20–25% monthly gains through the holidays. His mentor at the time told him simply to keep plugging away. Andrew draws the lesson forward: new business owners should plan for 12–18 months before real traction, and have enough working capital to survive it. Handing Off the Business: What Second-Generation Succession Really Requires (01:08) Jim's most important piece of advice for any business owner considering a family succession: honestly assess whether the next generation is suited for the role — and if they're not strong in operations, make sure a long-term operations person is in place before the handoff. Andrew reflects on his own experience: the people he lost early, the maturity he lacked, and the long-tenured managers who kept the business running while he found his footing. Faith Through Sports Ministry (01:16) Jim grew up attending church sporadically and studied Bible as a minor in college without deep personal faith. The turning point came through Army Reserve duty in Kentucky — a colleague invited him to play basketball on a Tuesday night, then to a church league. The man he'd been guarding all season turned out to be the minister: Bob Russell, who would go on to lead Southeast Christian Church through decades of growth. That invitation through sports changed the direction of Jim's life. What Sports Teaches About Business and Life (01:19) Jim reflects on how sports opened nearly every door in his life — including his early career at Goodyear, where being a skilled golfer earned him an invitation to play with the chairman of the board. Andrew ties this back to his father's people-first leadership: the same relational instincts that built sports teams and discipled men in faith also shaped how Jim led managers and team members in the business. Jim's Dad: A Work Ethic That Crossed Generations (01:22) Jim talks about his father — an athlete, a builder's supply business owner, an identical twin — who put Jim to work at age 12 and taught him to take on tasks he thought he couldn't do. Andrew reflects on never knowing his grandfather, who passed away when Andrew was young, and what it meant for Jim to navigate business ownership without a father to call. Jim's answer: "You just have to keep moving forward. Never give up." The Dream Foursome: A Golf Question with a Revealing Answer (01:26) Andrew asks Jim to fill his dream golf foursome with any three people, living or dead. Speed Round Highlights (01:29) Books Mentioned • The 7 Habits of Highly Effective People by Stephen Covey — Jim's most impactful business read; a book he tried to teach to others Host & Show Info Host: Andrew Schory, Business Coach About the Host: Andrew Schory is a business coach dedicated to helping leaders build momentum through small, intentional actions. Each episode of the Small Stones Podcast features conversations with business and thought leaders to uncover the habits and decisions that move life and business forward — one small stone at a time. Podcast Website: smallstonespodcast.com [https://smallstonespodcast.com] Community • Rate & Review on Apple Podcasts — The most impactful way to support the show and help other listeners find it. • Work with Andrew: Interested in one-on-one or group business coaching? Visit smallstonespodcast.com [https://smallstonespodcast.com] to schedule a session. • Join the Mailing List: Get tools, insights, and episode updates at smallstonespodcast.com [https://smallstonespodcast.com] Share this episode with a business owner, a parent, or anyone who needs to hear that the most powerful thing you can do when you're in trouble is simply keep moving forward.
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