Sparkle & Shine: Beads, Brands & Big Dreams
Cassandra recounts her first online return request and how a simple question, curiosity, and kindness transformed a refund into a heartfelt custom pair of earrings that preserved a customer's sentimental memory. She shares the lessons she learned about not taking returns personally, staying curious, and prioritizing people and relationships over sales as the real foundation of great customer service. Connect with me on Instagram [https://instagram.com/sparkleandshinepodcast] or Substack [https://sparkleandshinepodcast.substack.com/].
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