Episode 83: How Smart Investors Pivot When the Market Changes with Justin Lovett

Episode 83: How Smart Investors Pivot When the Market Changes with Justin Lovett

The number one issue Justin Lovett sees right now is that a lot of times people don't really dig into the numbers deeply or underwrite them correctly. In this episode, Marcus Crigler sits down with Dallas-Fort Worth real estate investor Justin to dive into one of the biggest mistakes investors make today by failing to properly underwrite deals. Listen as they discuss how shifting market conditions forced him to rethink his business and the strategies that have helped him stay profitable through changing markets. Enjoy the show! You'll Learn How To: * Adapt your real estate business * Reduce risk by underwriting deals more accurately * Build wealth through real estate What You'll Learn in This Episode: (02:45) What does Justin's business look like? (03:55) The Price Launch Partnership Program (05:39) Why he shifted away from relying solely on fix-and-flips (10:11) Navigating the market that didn't go your way (14:03) Never lose money (14:40) Longevity vs trying to avoid every loss (16:50) The key to getting the deal is to understand the deal (18:02) The two skills Justin believes every successful fix-and-flip investor must master (19:33) His construction experience (20:40) Importance of numbers in construction (23:39) Building wealth through real estate (24:42) Wealth building is using seller financing (27:34) Poor underwriting is still the biggest mistake investors make today Who This Episode Is For: * Real estate investors who are navigating a changing market * Fix-and-flip investors who are looking to reduce costly mistakes * Entrepreneurs who want to build a more resilient real estate business Why You Should Listen: Justin Lovett shares practical lessons from years of experience, explaining why adaptability, disciplined underwriting, and smart decision-making are what keep investors successful over the long run. Connect with Justin Lovett: * LinkedIn: https://www.linkedin.com/in/justin-lovett-08074a13/ [https://www.linkedin.com/in/justin-lovett-08074a13/]  Connect with Marcus Crigler: * Website: https://beccfo.com/ [https://beccfo.com/] * LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 [https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7]  * Facebook: https://facebook.com/marcus.crigler [https://facebook.com/marcus.crigler]

Episode 82: What Your Accountant Sees That You Don’t

Many business owners have heard the advice: "Don't take business advice from your accountant." But is that really true? In this episode, Marcus Crigler takes a closer look at that common belief and explains why the right accountant should be more than someone who prepares tax returns. Marcus shares why some of the world's most successful entrepreneurs started their careers in accounting, and why combining financial insight with business vision can be a powerful advantage for real estate investors and business owners alike. You'll Learn How To: * Understand why the best accountants go beyond filing tax returns * Build a stronger relationship with your accountant * Use financial data to make better business decisions * Find an advisor who helps you grow What You'll Learn in This Episode: (01:58) Common myth: Don't take business advice from your accountant (03:02) The common criticism that accountants only look at the past (05:02) Should accountants give business advice? (07:13) Successful business leaders who started as accountants (09:53) Why accounting isn't just about math (10:57) The "sixth sense" experienced accountants develop (11:22) The problem of staying silent when problems are obvious (13:25) Accountants not giving business advice is the problem (14:57) The future belongs to accountants who become true business partners Who This Episode Is For: * Business owners looking for more than tax preparation * Anyone frustrated with an accountant * Entrepreneurs who want better financial insight Why You Should Listen: This episode explains why that perspective matters and why working with an advisor who helps you understand your numbers can make a significant difference in your long-term success. Connect with Marcus Crigler: * Website: https://beccfo.com/ [https://beccfo.com/] * LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 [https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7]  * Facebook: https://facebook.com/marcus.crigler [https://facebook.com/marcus.crigler]

Episode 81: The Missing Step Between Hustling and Financial Freedom with Leon Barnes

In this episode, Marcus Crigler joins the Collective Genius podcast live from Dallas, Texas, to share the financial principles that separate successful real estate entrepreneurs from those who stay stuck in the hustle cycle. Drawing from years of working with top investors across the country, Marcus explains why building wealth isn't just about doing more deals but about managing your money the right way. He introduces the "Straight Line Wealth Formula" and shares why securing your financial foundation is the step many entrepreneurs skip before trying to scale. You'll Learn How To: * Build financial stability before scaling * Stop confusing revenue with real profit * Understand the difference between hustling and building wealth * Focus on net profit instead of just growing revenue What You'll Learn in This Episode: (02:04) Translating deals into profit (02:24) Financial peace vs. financial freedom (03:47) Why so many people struggle with the basics as an entrepreneur (04:15) Why entrepreneurs overcomplicate business (05:37) Money creates financial peace (06:43) The importance of staying lean (08:13) The Straight Line Wealth Formula (09:02) The missing step between hustling and scaling Who This Episode Is For: * Real estate business owners who are looking to scale * Entrepreneurs who are struggling with cash flow * Business owners who are focused on long-term wealth * Anyone who wants to build a financially healthy business Why You Should Listen: If you are ready to move beyond the hustle and build a business that truly supports your life, this conversation is worth listening to. Connect with Marcus Crigler: * Website: https://beccfo.com/ [https://beccfo.com/] * LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 [https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7]  * Facebook: https://facebook.com/marcus.crigler [https://facebook.com/marcus.crigler]

Episode 80: Tax Strategy Series - How Investors are Writing Off Massive 2025 Tax Bills...in 2026! - Part 8

In this final episode of this tax strategy series, Marcus Crigler and tax partner Kaden Hackney wrap things up by sharing the process they use to help real estate entrepreneurs reduce taxes and build long-term wealth. Listen as they explain why every tax strategy is different, why the right business structure matters, and how smart planning can create better financial decisions. Enjoy the show! You'll Learn How To: * Build a tax strategy that fits your business * Maximize tax-saving opportunities * Focus on wealth-building instead of simply paying less in taxes * Make informed financial decisions What You'll Learn in This Episode: (02:15) 2026 is where real tax planning begins (05:30) The three-step tax planning process (06:02) Entrepreneur tax strategies explained (07:19) Paying zero taxes isn't always the goal (11:37) Entity structure comes first in the process of tax-saving strategies (13:31) How technology is improving tax planning (14:16) 70 major tax-saving categories and strategies (16:32) Communication effectiveness tool (18:03) Every tax strategy is unique (20:43) The biggest takeaway from the series Who This Episode Is For: * Entrepreneurs who are looking for overlooked tax-saving opportunities * Real estate owners who are facing high tax bills * Business owners who want a proactive approach to tax planning Why You Should Listen: Marcus and Kaden explain how a solid business structure, proactive planning, and informed decision-making can help real estate entrepreneurs keep more of what they earn and build wealth over time. Connect with Marcus Crigler: * Website: https://beccfo.com/ [https://beccfo.com/] * LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 [https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7]  * Facebook: https://facebook.com/marcus.crigler [https://facebook.com/marcus.crigler]

Episode 79: Tax Strategy Series - How Investors are Writing Off Massive 2025 Tax Bills...in 2026! - Part 7

You can unlock valuable tax savings even if you are building something inside your real estate business, like your own software, AI tools, or internal systems. In the final episode of this tax strategy series, Marcus Crigler is joined by tax partner Kaden Hackney to break down one of the most overlooked opportunities available to real estate entrepreneurs. Listen as they explain what the Research & Development (R&D) Tax Credit is all about,  how it can apply to innovative real estate businesses, and what kinds of projects may qualify. Enjoy the show! You'll Learn How To: * Understand what the R&D Tax Credit is * Identify projects inside your business that may qualify * Track development time and expenses correctly * Take advantage of recent tax law changes What You'll Learn in This Episode: (03:49) What the R&D Tax Credit is (05:31) What type of expense is an R&D type expense (07:34) AI tools, software, and custom systems can create tax opportunities (09:46) How business owners can document their own development time (11:05) Applying this tax strategy in 2026 (12:35) Recent tax law changes that make R&D deductions more valuable (14:00) Final thoughts from the seven-part tax strategy series Who This Episode is For: * Real estate investors building custom business systems * House flippers using AI or automation * Business owners creating internal tools * Entrepreneurs looking for overlooked tax-saving opportunities Why You Should Listen: If you are developing software, AI workflows, or proprietary systems inside your business, you may qualify for deductions and tax credits that could significantly reduce your tax bill. This episode explains the basics, highlights recent tax law updates, and helps you understand whether it's worth exploring with your CPA or tax advisor. Connect with Marcus Crigler: * Website: https://beccfo.com/ [https://beccfo.com/] * LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 [https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7]  * Facebook: https://facebook.com/marcus.crigler [https://facebook.com/marcus.crigler]