Sustainable is the New Black

ep 6: odd muse isn't as slow as they thought

20 min · 3. juni 2025
episode ep 6: odd muse isn't as slow as they thought cover

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in this episode we unpack how odd muse - an accessible luxury brand took down their slow fashion claims after public outrage over their use of polyester & factory transparency i discuss what it means to actually be a slow fashion brand and where they went wrong but I also acknowledge the disproportionate scrutiny female founders face online especially with regards to sustainability disputes *disclaimer no hate here! just a good case study to analyse the the what is takes to be a slow fashion brand AND how to deal with green washing allegations!

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