Building Customer Relationships in the Age of AI (with Klaviyo’s Jake Cohen)

AI Slop the Fight to Keep Social Human

Can you actually tell when a post was written by AI—and should it matter? In this special episode, Wistia’s social media team joins the conversation about LinkedIn’s “Seems like AI slop” reporting option and what it reveals about trust, authenticity, and the changing attention economy. The group explores why real content is increasingly mistaken for AI, how visible effort and expertise build credibility, and where brands should preserve the human voice while using AI to work more efficiently. They also discuss niche communities, creative risk-taking, and why experimentation needs to be followed by transparency. The takeaway: The most useful question isn’t whether AI was involved. It’s whether a real person brought judgment, care, and a meaningful point of view to the work. Links to Learn More: Follow Aubry Bracco on LinkedIn [https://www.linkedin.com/in/aubrybracco/] Follow Frank Emanuele on LinkedIn [https://www.linkedin.com/in/frankemanuele/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

Building Customer Relationships in the Age of AI (with Klaviyo’s Jake Cohen)

What separates a brand that feels like it gets you from one that just feels creepy? According to Jake Cohen, VP at Klaviyo, it's not the AI model — it's the context you give it. In this episode of Talkin' Too Loud, Jake breaks down how leading brands are using AI agents to create genuinely helpful, human-feeling customer experiences at scale. We get into the mechanics of LLMs (without the jargon), why most automations are built backwards, and what the best marketers understand about human nature that the rest miss. In this episode: * Why context management is the most underrated skill in AI marketing * The difference between "pull" and "push" experiences — and why that distinction changes everything * What a great in-store conversation has to do with your email automations * How B2C CRM is about to reshape the way B2B brands think about their customers * Jake's essential reading list for marketers navigating the AI era Whether you're building automations in Klaviyo, experimenting with AI agents, or just trying to make your brand communications feel less robotic — this one's worth your time. Links to Learn More: Follow Jake Cohen on LinkedIn [https://www.linkedin.com/in/jfccohen/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

What's the Deal With MCPs?

MCPs are everywhere—but what are they, really? This week, Chris Savage is joined by Sasha Friedman and Sam Balter to break down one of AI's fastest-growing technologies, share the real workflows it's unlocking for marketers, and discuss why connecting AI to your tools may fundamentally change how teams work together. Links to Learn More: Follow Sasha Friedman on LinkedIn [https://www.linkedin.com/in/sasha-f-b1209124/] Follow Sam Balter on LinkedIn [https://www.linkedin.com/in/sambalter/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

Is This Business? | 20 Years of Building Wistia with Chris Savage & Brendan Schwartz

Twenty years ago, Chris Savage and Brendan Schwartz thought they'd build a company, sell it in six months, and move on. Instead, they built Wistia. In this special anniversary episode of Talking Too Loud, the best friends turned co-founders look back at the moments that shaped Wistia—from a house full of roommates in Cambridge and a near-deal with HBO to growing Wistia into one of the leading video platforms for businesses. With surprise guests, old videos, a few embarrassing stories, and plenty of hard-won lessons, Chris and Brendan revisit two decades of friendship and entrepreneurship, reminding us that building a company is ultimately about the people you build it with. Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

The Content Marketer Identity Crisis, with Alex Hilleary

For years, content marketing had a pretty clear playbook: create content, rank in search, drive traffic, and generate leads. Today, that playbook is changing fast. AI is reshaping workflows. Search behavior is evolving. New channels are emerging. And marketers who once specialized in blogs and SEO are now being asked to think about video, podcasts, newsletters, audience building, and much more. As CEO of Superpath, a community of more than 18,000 content marketers, Alex Hilleary has a front-row seat to how the profession is changing—and the questions marketers are asking as they try to adapt. In this episode, we discuss: • Why content marketing is becoming harder to define • The rise of the marketing generalist • Whether specialists still have a place on modern teams • How AI is changing content workflows • Why experimentation is becoming a competitive advantage • The channels content marketers are investing in now • What the future of content marketing might look like Links to Learn More: Follow Alex Hilleary on LinkedIn [https://www.linkedin.com/in/alex-hilleary/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]