The Beacon

Giving starts with identity, not persuasion

17 min · 24. mars 2026
episode Giving starts with identity, not persuasion cover

Beskrivelse

In this episode of The Beacon Podcast, Cherian Koshy, vice president at Kindsight and author of Neurogiving, joins host Jeff Jowdy to explore what science reveals about generosity. The insight is clear. Giving is not driven by persuasion but by identity. When leaders align their message with how donors see themselves, trust strengthens and generosity follows. This has direct implications for donor engagement, major campaigns and nonprofit leadership. A timely reminder that effective fundraising starts with understanding, not tactics.

Kommentarer

0

Vær den første til å kommentere

Registrer deg nå og bli medlem av The Beacon sitt community!

Prøv gratis

Prøv gratis i 14 dager

99 kr / Måned etter prøveperioden. · Avslutt når som helst.

  • Eksklusive podkaster
  • 20 timer lydbøker i måneden
  • Gratis podkaster

Alle episoder

129 Episoder

episode What Great Boards Get Right cover

What Great Boards Get Right

Strong boards do more than govern. They help shape culture, elevate leadership, and position organizations for lasting impact. In this episode of The Beacon Podcast, Rodney Bullard joins host John O’Kane to discuss the qualities of effective boards, common warning signs of underperformance and how organizations can identify future board leaders. Rodney Bullard is CEO of The Same House, a public benefit corporation focused on advancing economic mobility and bridging social division. He previously served as an officer at Chick-fil-A, where he established and led the company’s global corporate social responsibility platform, including community affairs, engagement, sustainability and the Chick-fil-A Foundation. A former JAG officer, White House Fellow, board director, and bestselling author of Heroes Wanted, Rodney brings a distinctive perspective on leadership and service.

30. april 202616 min