Rich Lady Revolution: The Embodied Era Podcast

#273 Beyond Quick Fixes: Sustainable Marketing Strategies with Chantal Gerardy

29 min · 11. aug. 2026
Forsidebilde av episoden #273 Beyond Quick Fixes: Sustainable Marketing Strategies with Chantal Gerardy

Beskrivelse

In episode 273 of The Rich Lady Revolution, host Diane McKendrick interviews Chantal Gerardy, founder of Online Business Marketing (fractional marketing strategist), OBMHub (Go High Level), and host of The Meaningful Marketing Podcast. Chantal shares her journey from South Africa to Australia, building a six-figure business on the Gold Coast with three children under five, then teaching others after her health, wellness, and fitness center tenants struggled to get clients. She outlines how to choose a marketing expert (testimonials, proven results, no quick-fix promises) and explains a marketing “ecosystem” requiring 10–20 hours weekly across six areas: Google/analytics, website/SEO/funnels, social media (know-like-trust), lead generation, email marketing (automation and newsletters), and partnership marketing. They discuss using AI with a brand kit, disciplined time-blocking, and human editing, plus the importance of nervous system regulation because “state plus strategy equals success. Connect with Chantal: Website: https://onlinebusinessmarketing.com.au [https://onlinebusinessmarketing.com.au] Podcast: The Meaningful Marketing Podcast: https://onlinebusinessmarketing.com.au/podcasts/ [https://onlinebusinessmarketing.com.au/podcasts/] Connect with Diane: Website: www.those2sisters.com [https://www.those2sisters.com] Facebook: https://www.facebook.com/diane.mckendrick/ [https://www.facebook.com/diane.mckendrick/] Instagram: https://www.instagram.com/dianemckendrick/ [https://www.instagram.com/dianemckendrick/] Linkedin: https://www.linkedin.com/in/dianemckendrick/ [https://www.linkedin.com/in/dianemckendrick/] Join us in the Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership] Register to our Monthly Workshop: https://www.those2sisters.com/events [https://www.those2sisters.com/events]

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Alle episoder

274 Episoder

Forsidebilde av episoden #276 From Speaking to Embodiment: How to Connect, Communicate & Become the Next Version of You with Russell Pearson

#276 From Speaking to Embodiment: How to Connect, Communicate & Become the Next Version of You with Russell Pearson

What if great communication isn’t about having the perfect words, the perfect slides or the perfect performance? In this episode of The Rich Lady Revolution, Diane McKendrick sits down with professional speaker, business mentor and communication expert Russell Pearson for a deep conversation about what it really means to connect with people - beyond the content. Russell shares his journey from being terrified of public speaking to becoming a professional speaker and former National President of the Professional Speakers Association, including the uncomfortable experiences, failures and challenges that helped him find his voice. This conversation is about so much more than becoming a better speaker. It’s about becoming the woman - or person - who can hold the next level of your life, business, influence and impact. Because there is no finish line when it comes to mastery, there is always another level to grow into. Russell works with experts and experienced professionals to turn their expertise into businesses that create greater freedom, impact and income. 🌐 Website: russellpearson.com [https://russellpearson.com/] 📸 Instagram: Russell Pearson [https://www.instagram.com/therussellpearson/] 🎙️ Podcast: Your Consulting Business Podcast [https://open.spotify.com/show/29rCjS0zXrK9cqfWxySakZ?si=b83cc9043c734baa] Diane McKendrick works with ambitious, driven businesswomen to bring peace to their profit - helping them create success without sacrificing themselves in the process. 🌐 Those Sisters: www.those2sisters.com [https://www.those2sisters.com/] 💫 Join the Rich Lady Revolution: www.those2sisters.au/membership [https://www.those2sisters.au/membership] For $149/month, the Rich Lady Revolution gives ambitious women ongoing support, accountability, coaching and community to redefine success on their own terms. Your next level isn't just calling. It's already waiting for you.

11. aug. 202639 min
Forsidebilde av episoden #275 Put Your Hand Up: Breath, Grounding and the Courage to Send the Email with Bart from Connections Interactive

#275 Put Your Hand Up: Breath, Grounding and the Courage to Send the Email with Bart from Connections Interactive

This episode is proof of what happens when you put your hand up. My guest today is Bart, and our journey together started with pure serendipity. His girlfriend couldn't make one of my speaking events, so he took her ticket. He sat in a room of 50 people, and when I asked if anyone had anything to share, he put his hand up. Voice shaking, nerves everywhere, but so much courage. And that one moment set off a chain of events that led him here, onto this podcast. Because here's the thing. Bart kept taking the next step. He came and spoke to me after the event. He sent the email. He joined the Rich Lady Revolution. He said yes to the podcast. That's inspired action in motion, and it's exactly what I teach in my ACTION framework. The N stands for Now. What do you know right now that can move you one step closer to your goal? In this episode, Bart shares the vision behind his business, Connections Interactive. He's building an inclusive, nourishing community for neurodiverse people, drawing on his own lived experience with the noise that comes from within and without. His mission is to help people quiet that noise, break complexity into simple micro steps, and rebuild healthy dopamine through real connection instead of doom scrolling. We chat about: 1. The moment Bart put his hand up in a room full of strangers, and why being seen and witnessed changes everything 2. Why courage and vulnerability are the foundations of creating any movement 3. Connections Interactive and Bart's vision for supporting the neurodiverse community 4. His three accessible grounding tools: breath, hydration and tactile grounding 5. The "minute of creation" and how micro habits create flow 6. Why profit without peace is pointless, and peace without profit is a hard way to live 7. Believing in yourself when life gets hard, and just taking the next little step Bart also walked me through his grounding practice live on air, and honestly, my shoulders dropped, my jaw released and I could suddenly hear the birds. The magic is available to all of us, every moment of every day. It costs nothing but the commitment to practise it daily. If you've ever felt the nudge to send the email, make the call or put your hand up, this episode is your sign. Want to learn more or connect with Bart? Check out all of his links, resources, and social media here: 👉 https://linktr.ee/SmoothOpurrator [https://linktr.ee/SmoothOpurrator] Connect with us: Follow Diane: @dianemckendrick [https://www.instagram.com/dianemckendrick/]on Instagram, Facebook: www.facebook.com/diane.mckendrick [https://www.facebook.com/diane.mckendrick/] LinkedIn: www.linkedin.com/in/dianemckendrick/ [https://www.linkedin.com/in/dianemckendrick/] We're ThoseSisters, and we run retreats for ambitious business women. Website: www.those2sisters.com [http://www.those2sisters.com] Ready to build your business with structure, strategy and spirituality, surrounded by women who get it? Join The Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership]

11. aug. 202626 min
Forsidebilde av episoden #274 Get Out of the Day-to-Day: Systems, Sanity and the Seven-Minute Unhinged Voice Note with Katie Kirsopp

#274 Get Out of the Day-to-Day: Systems, Sanity and the Seven-Minute Unhinged Voice Note with Katie Kirsopp

Two minutes before I hit record on this episode, I got a call from the school sick bay. My son had hit his head, and there I was, mid-mum-mode, about to interview one of the most organised women I know. Honestly, it could not have been more fitting. Because this episode is all about building a serious business around real life. The kids, the school runs, the chaos, all of it. My guest today is Katie Kirsopp, a fractional COO who goes into the back end of businesses and finds the gaps you can't see because you're too deep in the day-to-day. I met Katie at our very first Top Shelf Entrepreneurs retreat, then reconnected at Curated Circle in Melbourne, and I knew I had to get her on the podcast. Katie's journey started when a client told her she was a terrible VA. Turns out she wasn't a doer, she was a visionary. Now she helps coaches, consultants and creatives streamline their systems, restructure their teams and reclaim their time, so the business runs without them glued to their phone. In this episode, we chat about: 1. What a fractional COO actually does, and how it differs from a VA or OBM 2. The automation that quietly stopped working for three months because it was nobody's job to notice 3. How Katie juggles multiple clients, kids' sport and solo parenting seasons (spoiler: there's no secret sauce, just radical acceptance) 4. The "seven-minute unhinged voice note" and why every leader needs a safe place to vent 5. Why leadership is lonely, and how the right support changes everything 6. Building systems around YOUR leadership style, not someone else's template 7. Why solid personal foundations matter more than any SOP Katie and I also get real about mum guilt, being terrible cooks (boiled eggs count as dinner, right?) and why you have to be okay with missing out sometimes. If you've built a successful business but you're still the one answering every message and checking your inbox seven times a day, this one's for you. Connect with Katie: Instagram: @katielkirsopp [https://www.instagram.com/katielkirsopp/] Website: www.katiekirsopp.com [www.katiekirsopp.com] Connect with us: Follow Diane: @dianemckendrick [https://www.instagram.com/dianemckendrick/] on Instagram, Facebook: www.facebook.com/diane.mckendrick [www.facebook.com/diane.mckendrick ] LinkedIn: www.linkedin.com/in/dianemckendrick/ [https://www.linkedin.com/in/dianemckendrick/] Website: www.those2sisters.com [http://www.those2sisters.com] Come to a retreat: they're filling fast, and women travel from all over the world to be in the room. Check the website for dates. Ready to go deeper? Join The Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership]

11. aug. 202624 min
Forsidebilde av episoden #273 Beyond Quick Fixes: Sustainable Marketing Strategies with Chantal Gerardy

#273 Beyond Quick Fixes: Sustainable Marketing Strategies with Chantal Gerardy

In episode 273 of The Rich Lady Revolution, host Diane McKendrick interviews Chantal Gerardy, founder of Online Business Marketing (fractional marketing strategist), OBMHub (Go High Level), and host of The Meaningful Marketing Podcast. Chantal shares her journey from South Africa to Australia, building a six-figure business on the Gold Coast with three children under five, then teaching others after her health, wellness, and fitness center tenants struggled to get clients. She outlines how to choose a marketing expert (testimonials, proven results, no quick-fix promises) and explains a marketing “ecosystem” requiring 10–20 hours weekly across six areas: Google/analytics, website/SEO/funnels, social media (know-like-trust), lead generation, email marketing (automation and newsletters), and partnership marketing. They discuss using AI with a brand kit, disciplined time-blocking, and human editing, plus the importance of nervous system regulation because “state plus strategy equals success. Connect with Chantal: Website: https://onlinebusinessmarketing.com.au [https://onlinebusinessmarketing.com.au] Podcast: The Meaningful Marketing Podcast: https://onlinebusinessmarketing.com.au/podcasts/ [https://onlinebusinessmarketing.com.au/podcasts/] Connect with Diane: Website: www.those2sisters.com [https://www.those2sisters.com] Facebook: https://www.facebook.com/diane.mckendrick/ [https://www.facebook.com/diane.mckendrick/] Instagram: https://www.instagram.com/dianemckendrick/ [https://www.instagram.com/dianemckendrick/] Linkedin: https://www.linkedin.com/in/dianemckendrick/ [https://www.linkedin.com/in/dianemckendrick/] Join us in the Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership] Register to our Monthly Workshop: https://www.those2sisters.com/events [https://www.those2sisters.com/events]

11. aug. 202629 min
Forsidebilde av episoden #272 Financial Empowerment for Women with Lou Syphers

#272 Financial Empowerment for Women with Lou Syphers

Diane McKendrick introduces The Rich Lady Revolution podcast as a space for ambitious women to redefine wealth beyond money and to embody what they’ve learned so profit can meet peace. She interviews Melbourne-based mortgage broker Lou Syphers of Abundance and Beyond, who supports and educates women through lending and financial steps after divorce, separation, and domestic violence, offering a safe, nurturing community and referrals to other professionals when needed. Lou shares her personal inspiration from leaving a DV home with her mother at age 12 - 13 and discusses how women often leave and return multiple times before fully exiting. They emphasise reducing shame, taking practical steps (bank access, separate email, understanding assets), and reaching out early. If something in this conversation resonates with you, take it as your invitation to start the conversation. You don't need to have all the answers - you just need to take the first step. 🌐 Abundance & Beyond: www.abundanceandbeyond.com.au [https://www.abundanceandbeyond.com.au?utm_source=chatgpt.com] 📸 Lou on Instagram: @louise_syphers [https://www.instagram.com/louise_syphers/] 📞 Call Lou: 0408 844 881 Connect and Follow Diane: Instagram: ⁠@dianemckendrick [https://www.instagram.com/dianemckendrick/] Facebook: ⁠www.facebook.com/diane.mckendrick⁠ [http://www.facebook.com/diane.mckendrick%E2%81%A0] LinkedIn: ⁠www.linkedin.com/in/dianemckendrick/⁠ [http://www.linkedin.com/in/dianemckendrick/%E2%81%A0] We're Those2Sisters, and we run retreats for ambitious business women. Website: ⁠www.those2sisters.com⁠ [http://www.those2sisters.com/] Ready to build your business with structure, strategy and spirituality, surrounded by women who get it? Join The Rich Lady Revolution Membership: ⁠https://www.those2sisters.au/membership [https://www.those2sisters.au/membership] 00:00 Rich Lady Revolution 01:52 Season Focus Embodiment 02:34 Meet Lou Syphers 04:21 Lou Mission After Divorce0 7:40 Why This Work Matters 10:34 Leaving Takes Many Tries 13:52 Financial Abuse Reality Check 16:10 Practical Exit Planning 19:55 How To Reach Lou 22:37 Final Encouragement And Next Steps 24:48 Offers 25:59 Closing Thanks

9. aug. 202627 min