Authority Hacker Podcast – AI & Automation for Small biz & Marketers

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1885879/open_sms] Is traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales? Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand? In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype surrounding AI-driven traffic. The game has changed, and what worked for Google yesterday might not work for AI assistants tomorrow. In this episode, you will learn: 👉 The Truth About AI Traffic: Is the traffic from chatbots a tiny trickle or a high-converting firehose? We look at the real data. 👉 Why AI Gets Your Business Wrong: We share our own shocking experience of how ChatGPT described our business using two-year-old information and what you can do about it. 👉 Mastering "Generative Engine Optimization" (GEO): Steve reveals practical, actionable tips to influence what AI models like ChatGPT, Gemini, and Perplexity say about your brand. 👉 Beyond Keywords - Winning "Deal-Breaker" Questions: Learn why optimizing for specific, high-intent customer questions within LLMs is more powerful than traditional keyword ranking. 👉 On-Page & Off-Page GEO: Discover how to structure your website content for optimal AI retrieval and how to correct misinformation about your brand on external sites like Reddit. 👉 The "Truth Alignment Framework": Steve unveils his agency's process for auditing and correcting how AI represents a brand online, ensuring your key features and selling points are accurately reflected. 👉 Prompt Injection & Future-Proofing: We explore some cutting-edge (and slightly controversial) techniques to feed information directly to AI models and discuss where this is all heading. Stop letting AI misrepresent your business. Learn how to take control of your brand's narrative in the new age of search and turn AI chatbots into a powerful channel for high-intent customers. CHAPTERS 00:00:00 [https://www.youtube.com/watch?v=RxwMMROFWPc] - Intro: Is AI Traffic Overhyped? 00:02:49 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=169s] - What is Generative Engine Optimization (GEO)? 00:04:05 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=245s] - How AI Search Works: "Fan-Out" vs. "Agentic" Queries 00:06:17 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=377s] - Is GEO Just a New Name for SEO? 00:08:29 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=509s] - The Risk of Bloating Your Site for AI 00:11:14 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=674s] - Do LLMs Trust Your Website's Information? 00:12:55 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=775s] - Tracking Your Brand's Presence in LLMs 00:18:05 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=1085s] - Are AI Recommendations Driving High-Intent Sales? 00:23:08 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=1388s] - Will Higher Conversions Offset Lower Traffic? 00:30:03 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=1803s] - The Step-by-Step GEO Process 00:34:22 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=2062s] - How to Structure Content for AI Retrieval 00:41:31 [https://www.youtube.com/watch?v=RxwMMROFWPc&t=2491s] - Correcting Misinformation & Off-Page GEO https://www.youtube.com/watch?v=RxwMMROFWPc&t=2709s

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1885879/open_sms] Thanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/ Want to work directly with us? https://www.systemstack.ai/ --- What if you could rebuild a $16,000 web app in under a week without writing a single line of code? The AI coding hype is exploding, but the reality is more challenging than most tutorials show. In this episode, we cut through the hype to give you the real-world playbook for building a powerful web app with AI, even if you're a complete beginner. We show you exactly how to build and launch an AI-powered tool from scratch, including: 👉 The A-Z playbook for turning an idea into a fully functional app.  👉 How to use AI to build, debug, and deploy your project securely for free.  👉 The vital planning process that prevents you from rebuilding your app three times over.  👉 How to protect your project from bots, budget-draining API calls, and major security holes.  Stop watching over-hyped tutorials. Watch now to get the complete, unfiltered guide to building real-world AI applications. CHAPTERS 00:00:00 - Rebuilding a $16k App With AI 00:01:33 - The "BrandSnap" App Demo 00:07:12 - How The App is Monetized 00:11:25 - Step 1: Planning Your App 00:14:49 - Step 2: Setting Up The AI 00:23:17 - Step 3: Prompting The AI 00:32:30 - Securing Your AI App 00:38:32 - Step 4: Deploying For FREE 00:42:04 - Live Debugging 00:47:24 - The Future of Vibe Coding

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1885879/open_sms] Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/ Want to work directly with us? https://www.systemstack.ai/ --- What if you could launch a service business that charges clients $4,000 to $8,000 per month?  Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system that gets replies and builds a real business. We show you exactly how to build and scale this service, including: 👉 The A-Z blueprint for our automated client-getting machine.  👉 The "$1 Lead Hack" to get 1,000s of prospects for almost free.  👉 Our "secret prompt" for writing hyper-personalized emails with AI.  👉 The "no-brainer" offer to land your first high-paying client.  Stop sending emails that get ignored. Watch now to build a real AI business from the ground up. CHAPTERS 00:00:00 - The $8k/mo AI Model 00:03:22 - The Deliverability Game 00:06:12 - The $1 Lead Hack 00:08:17 - Building The 'AI Brain' 00:19:51 - Our Secret Prompt 00:26:50 - Man vs. Machine 00:32:16 - The 'No-Brainer' Offer

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1885879/open_sms] This episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off. --- Tired of complex automation tools that break when you change one tiny detail?  Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier? In this episode, Aaron from Gumloop demonstrates LIVE how to build a sophisticated research assistant workflow that would take hours in other tools - completed in just 20 minutes using their AI-native automation platform. Best of all, Gumloop has an actually usable free forever plan so you can all try it for free. What makes Gumloop different: 👉 AI-Native Design: Built assuming you'll use AI in your workflows 👉 MCP Nodes: Describe what you want, get working integrations instantly 👉 Free Forever Plan: 1,000 credits monthly, only pay for external AI calls 👉 Visual Debugging: See exactly what's happening at each step Watch Aaron prove that powerful automation doesn't require a computer science degree - perfect for business owners, sales teams, and anyone who found other tools too complex or expensive. CHAPTERS 00:00 Automation Reality Check 01:54 Platform Overview 04:48 Pricing Breakdown 07:20 Live Build Begins 11:00 Data Source Setup 16:00 MCP Node Demo 22:00 Loop Mode Magic 28:00 Report Generation 32:00 Testing Process 36:00 Interface Creation 39:00 Customer Stories 42:00 Internal Use Cases 45:00 Future Outlook

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1885879/open_sms] Get all the prompts & tools used in this video: https://www.authorityhacker.com/freeb... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0EzMzgtUFhnX000SXZNVzJNLWlpNkFkT0ZHQXxBQ3Jtc0tta3dIdjhNbFYyN3dwRjVsSnhmWUdGcXJTM1RhMXdXN0xYbGJnMGdkaTlzcUNIWmFJb2pleVFMeWtwdEtWRllJSjd1X3pnQnhqSnZsUVdJM0MweVpGV1dXVHoxTWRlMFJEZkRWMkhNRHZvWUFiNHNBdw&q=https%3A%2F%2Fwww.authorityhacker.com%2Ffreebies%2Fai-tools%2F&v=scmWtLjmuzQ] --- Think building a professional website costs thousands and takes weeks? Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable web design service undercutting old-tech designers. But how do you achieve this without coding skills, expensive designers, or clunky DIY builders? In this episode, we demonstrate LIVE how to build modern, fast, high-converting, SEO-optimized, and stunningly sleek websites using only FREE AI tools. We even redesign a real business website from scratch in under 90 minutes! The game has changed thanks to cutting-edge AI like Google's Firebase Studio, enabling you to: 👉 Plan Your Perfect Site with AI: Use Gemini (free 2.5 Pro access) to create a detailed Product Requirements Document (PRD) including color palettes, fonts, and full website copy. 👉 Generate a Professional Logo Instantly: Leverage AI (like free ChatGPT image generation) to create a unique logo based on your PRD. 👉 Build with AI "Vibe Coding": Watch as Firebase Studio takes your PRD and generates a fully functional Next.js website in minutes. 👉 Refine & Enhance with Precision: Learn prompting techniques to iteratively improve design, add features (like an AI chatbot), and fix issues. 👉 Replace Expensive Tools: See how to build multi-step forms (like Typeform) and other elements for free. 👉 Master Manual & AI-Assisted Edits: Go beyond AI generation to directly edit copy, upload images, and fine-tune your site in Firebase Studio's code editor. 👉 Get Super-Fast, FREE Lifetime Hosting: Connect your AI-built site to GitHub and deploy it on Vercel with their generous free tier. 👉 Optimize for Performance & SEO: Achieve top Lighthouse scores for speed and SEO without complex configurations. Go beyond clunky builders and expensive agencies. Learn to craft stunning, high-converting, SEO-optimized websites & landing pages using only FREE AI tools – even if you've never coded a line in your life. This is how all websites will be made soon. --- CHAPTERS 00:00:00 [https://www.youtube.com/watch?v=scmWtLjmuzQ] Intro: Free AI Websites 00:01:26 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=86s] The Challenge 00:03:53 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=233s] AI Planning (PRD) 00:14:50 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=890s] AI Logo Generation 00:16:39 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=999s] AI Website Generation 00:24:00 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=1440s] AI Design Refinement 00:32:00 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=1920s] Adding AI Components 00:35:50 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=2150s] Editing Copy & Images 00:40:50 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=2450s] Free Hosting & Deploy 00:46:28 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=2788s] The Big Opportunity 00:55:57 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=3357s] Next Steps & Features 01:00:15 [https://www.youtube.com/watch?v=scmWtLjmuzQ&t=3615s]