40: If you’re not the obvious choice yet (it’s your positioning)

43: The business lessons I didn't expect to learn working abroad in Australia

Last month I went to Australia and essentially took a workation. Which sounds glamorous until you realize the Australia-to-US time difference is absolutely unhinged. I was working ridiculous hours, trying to balance client work, running my business, and exploring an entirely different continent at the same time. And while this episode isn't really about messaging (I know, I know), it is about something every entrepreneur struggles with: productivity, prioritization, creativity, and building a business that actually supports your life. Australia ended up teaching me a lot more than I expected. From letting go of consistency, to getting ruthless with my calendar, to realizing that your life isn't a reward for success, these are the biggest lessons I learned from a month of running my business halfway across the world. Whether you're dreaming about taking a workation yourself or you never plan on leaving your home office, I think these takeaways will change the way you think about work, freedom, and what it really means to build a business on your own terms. Basically, Australia gave me a lot of feelings and now you're getting a podcast episode about them. In This Episode: 🦄 Why consistency is kind of a myth (and what I focus on instead) 🦄 The unexpected freedom that came from having almost zero overlap with US business hours 🦄 Why I think I'm officially done with coffee chats 🦄 The productivity lesson hidden inside having less time 🦄 Why your life should grow alongside your business—not after it 🦄 How being in a completely different time zone became the best anti-anxiety exercise I've ever done 🦄 Why novelty, adventure, and weird experiences create better business ideas than another perfectly optimized morning routine And if you're sitting there thinking, "Lucy, I want a business that feels as differentiated as the life I'm trying to build," send me a DM on Instagram @mywritehandwoman [https://www.instagram.com/mywritehandwoman/] Or ask me about Unicorn Messaging [https://www.mywritehandwoman.com/unicorn-messaging-membership] Because if we're going to build businesses nobody's ever seen before, we might as well build lives nobody's ever seen before too. Stay magical. 🦄 This was produced by Your Girl Media  [https://yourgirlmedia.com/] Follow us @yourgirlmedia  [https://www.instagram.com/yourgirlmedia/?hl=en] Feeling the pull to have more of me in your world?  DM me on Instagram: @mywritehandwoman [https://www.instagram.com/mywritehandwoman/] Work on Your Messaging or Copy with Me: The Website [https://www.mywritehandwoman.com/] Find Your Brand Messaging Superpower: Take the Quiz [https://quiz.tryinteract.com/#/67979624c16f720015e296ad] Book a Messaging Intensive: Book with Me  [https://www.mywritehandwoman.com/messaging-intensives] Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here [https://www.mywritehandwoman.com/unicorn-messaging-membership]

42: 5 sneaky signs your copy maybe...bad?

Is your copy bad? And honestly… what even is bad copy? Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. There are so many reasons copy can feel “bad,” but in this episode of Unicorn Messaging, I wanted to focus on the less obvious signs your messaging might actually be unclear. Because most of us are already asking ourselves:  “Does this make sense?”  “Is this clear?”  “Am I explaining this the right way?” And yes, there are obvious signs your copy isn’t working. Like when people tell you they have no idea what you do. But there are also a lot of sneaky signs your messaging is missing the mark — signs that can actually look like success on the surface. So in this episode, I’m walking you through 5 unexpected ways to tell if your copy isn’t converting the way it should be. In this episode, I talk about: *  Why engagement doesn’t always equal conversions  *  The difference between being “a vibe” and having clear messaging  *  How unclear sales copy affects your launches and content strategy  *  Why posting feels so hard when your brand messaging isn’t locked in  *  The hidden clue referrals can give you about your copy  *  How strong sales copy makes content creation easier  *  Why your audience shouldn’t need a sales call to understand your offer  *  The role clarity plays in conversion copywriting and online sales  This episode is for you if: *  Your content gets engagement but not sales  *  You feel like people like you but don’t buy from you  *  You struggle to explain what you do clearly  *  Your launches feel exhausting every single time  *  You want stronger brand messaging and copy that converts  *  You’re a female founder trying to stand out online without sounding like everyone else  And if this episode helped you think differently about your brand voice, messaging, or sales copy, I’d love if you left a review for Unicorn Messaging. It helps more people find the show and helps me keep creating free content like this for you. This was produced by Your Girl Media  [https://yourgirlmedia.com/] Follow us @yourgirlmedia  [https://www.instagram.com/yourgirlmedia/?hl=en] Feeling the pull to have more of me in your world?  DM me on Instagram: @mywritehandwoman [https://www.instagram.com/mywritehandwoman/] Work on Your Messaging or Copy with Me: The Website [https://www.mywritehandwoman.com/] Find Your Brand Messaging Superpower: Take the Quiz [https://quiz.tryinteract.com/#/67979624c16f720015e296ad] Book a Messaging Intensive: Book with Me  [https://www.mywritehandwoman.com/messaging-intensives] Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here [https://www.mywritehandwoman.com/unicorn-messaging-membership]

41: I went to 25+ events… Here’s what actually made me money

Ready to scale your business in the right room? Grab your expo ticket [https://shop.mywritehandwoman.com/tpm-early-bird-attendee-ticket/] or secure your booth spot [https://shop.mywritehandwoman.com/tpm-early-bird-table/] for the Proximity Marketplace now ✨ Okay real talk, I have been to 25+ events within the past year and so I now know a thing or two about what defines a conference worth your sweet precious time as a founder. If you’ve ever sat through an 8-hour speaker day at a business conference thinking “my butt hurts and I just want to meet cool people who get me”… this episode is going to hit. Because in this one, I’m pulling back the curtain on the boldest move I’ve made yet and why I believe the future of events for the high achiever woman is about proximity, not presentations. In this episode, I’m sharing the behind-the-scenes of how attending 25+ events in a single year completely shifted how I view networking, ROI, and what it actually takes to scale your business in today’s market. So guess what? After flirting with the idea for years, I finally created the event I actually wanted to attend. ✨ We dive into today,.. * Why traditional business conferences are broken for the advanced female founder * The real ROI of events (and why no one is talking about it honestly) * Why proximity is the fastest way to scale your business * The exact moment I realized I don’t want more information… I want more people * Why “in-between moments” are where the money is made * How I turned this insight into a completely new type of business conference If you’re sitting there thinking, “oh my god… this is EXACTLY what I’ve been craving”  then you need to be in at the Proximity Marketplace There are two ways to show up: ✨ Expo Ticket (Attendee Pass) 👉  GRAB THE EARLY BIRD TICKET [https://shop.mywritehandwoman.com/tpm-early-bird-attendee-ticket/] Walk the floor, meet aligned women, experience brand activations, and find your next client, collaborator, or hire. ✨ Booth / Table Ticket:👉 GRAB THE EARLY BIRD TABLE TICKET [https://shop.mywritehandwoman.com/tpm-early-bird-table/] Show up as the brand. Create an immersive experience. Build trust fast. Get in front of women already looking for what you offer. 📍 Event Details 🗓 November 12 📍 Austin, Texas 🎯 Designed for established female founders & high achievers ready to scale Grab your expo ticket or apply for a booth/table spot now. And if you’re unsure which one fits you best? DM me @mywritehandwoman [https://www.instagram.com/mywritehandwoman/?hl=en] I will help you figure it out! See you at the Proximity Marketplace.🦄 This was produced by Your Girl Media  [https://yourgirlmedia.com/] Follow us @yourgirlmedia  [https://www.instagram.com/yourgirlmedia/?hl=en] Feeling the pull to have more of me in your world?  DM me on Instagram: @mywritehandwoman [https://www.instagram.com/mywritehandwoman/] Work on Your Messaging or Copy with Me: The Website [https://www.mywritehandwoman.com/] Find Your Brand Messaging Superpower: Take the Quiz [https://quiz.tryinteract.com/#/67979624c16f720015e296ad] Book a Messaging Intensive: Book with Me  [https://www.mywritehandwoman.com/messaging-intensives] Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here [https://www.mywritehandwoman.com/unicorn-messaging-membership]

40: If you’re not the obvious choice yet (it’s your positioning)

In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning. Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ticket sales feel easy, this is the work. Because I know you are putting in the work.  I know you keep investing in coaching and you're just like, I don't know why my offer is just not clicking. I've gone into my feminine, I've done the mindset work, I've rearranged my offers, I've done all the things, and you're still having a hard time getting that fast sale that people find you.   Positioning is going to be the thing that probably solves your woes. So, today we are diving into:  * What positioning actually is (in real, non-academia language)  * Why positioning is often the thing holding you back  * The difference between “mirror work” and actual strategy  * Why your messaging might feel clear to you… but not to the market  * How weak positioning keeps you stuck in slow sales cycles  * Why you can’t just decide you’re “premium” and expect people to buy  * How to create demand instead of competing with everyone else  The Part That Might Sting (But You Need It) You can’t journal your way into powerful positioning.  You can’t mindset your way into consistent high ticket sales. I love mindset work. I do it every day.  But this? This is strategy. This is looking at the landscape, seeing where there’s space, and claiming it with your messaging and your brand voice. 💌 Want Help With This? This is literally what I do. When you work with me (especially inside a VIP day), we don’t just “make your messaging sound better.”  We wil: * Lock in your positioning  * Find your competitive edge  * Build messaging that actually converts  So if this episode hit and you’re like, “oh… this is the gap”  DM me on Instagram: @mywritehandwoman [https://www.instagram.com/mywritehandwoman/?hl=en] If This Helped You… If this episode gave you a little mindset shift (or a full identity crisis, honestly): * Leave a ⭐⭐⭐⭐⭐ on Spotify  * Drop a review on Apple Podcasts  It helps me grow the show and keep breaking down the things that actually move your business forward. This was produced by Your Girl Media  [https://yourgirlmedia.com/] Follow us @yourgirlmedia  [https://www.instagram.com/yourgirlmedia/?hl=en] Feeling the pull to have more of me in your world?  DM me on Instagram: @mywritehandwoman [https://www.instagram.com/mywritehandwoman/] Work on Your Messaging or Copy with Me: The Website [https://www.mywritehandwoman.com/] Find Your Brand Messaging Superpower: Take the Quiz [https://quiz.tryinteract.com/#/67979624c16f720015e296ad] Book a Messaging Intensive: Book with Me  [https://www.mywritehandwoman.com/messaging-intensives] Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here [https://www.mywritehandwoman.com/unicorn-messaging-membership]

39: I roasted 55 Instagram bios and here’s why yours isn’t converting

👉 Join Unicorn Messaging [https://www.mywritehandwoman.com/unicorn-messaging-membership]and put your messaging into a category of one✨ This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too. Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content. So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every bio under the sun, and I’m going to walk you through three opportunities in this episode to create a bio that will help you stand out from the rest. In this episode we dive into: *  Why your Instagram bio might be the reason you’re not able to grow followers on Instagram * The biggest mistakes I saw after roasting 55 bios (and why most get ignored) * How to shift your messaging from “what you do” → “why it matters” * Why leading with your title is hurting your conversions (and what to say instead) * How to bring your brand voice into your bio so you actually stand out * The problem with overused buzzwords  * How to replace generic language with specific, relatable phrasing * Why listing what you post in your bio is a wasted opportunity * How to create a strong “through line” that makes people feel connected instantly * The real purpose of your Instagram bio  * Simple tweaks you can make today to turn profile visits into follows Ready to stop blending in and finally nail your brand voice, messaging, and Instagram bio? 👉 Join Unicorn Messaging [https://www.mywritehandwoman.com/unicorn-messaging-membership]and put your messaging into a category of one✨ This was produced by Your Girl Media  [https://yourgirlmedia.com/] Follow us @yourgirlmedia  [https://www.instagram.com/yourgirlmedia/?hl=en] Feeling the pull to have more of me in your world?  DM me on Instagram: @mywritehandwoman [https://www.instagram.com/mywritehandwoman/] Work on Your Messaging or Copy with Me: The Website [https://www.mywritehandwoman.com/] Find Your Brand Messaging Superpower: Take the Quiz [https://quiz.tryinteract.com/#/67979624c16f720015e296ad] Book a Messaging Intensive: Book with Me  [https://www.mywritehandwoman.com/messaging-intensives] Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here [https://www.mywritehandwoman.com/unicorn-messaging-membership]