The Rise and Fall of BlackBerry

The Rise and Fall of BlackBerry

BlackBerry went from being a small startup ran by a few students to controlling 50% of the world smartphone market and providing the US army with secure phones to barely selling any physical products. The story of RIM, now BlackBerry, is a complex but fascinating one. From visionary leaders to corporate culture to cutting-throat competition, many factors impacted and defined the fate of BlackBerry.