Quick Tip: Sales Vs. Marketing

Learning to Trust Ourselves

— ‌Connect with me:   Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]   Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]  Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Become a more Confident Salesperson with Jenny Misener

What if confidence in sales doesn’t come naturally — but is something you build through practice? In this episode of The Business of Thinking Big, Lianne Kim sits down with author and writing coach Jenny Meisner to talk about her journey from ghostwriter to coach, and the mindset shifts that helped her grow her business with more confidence and clarity. Jenny shares how she overcame self-doubt, learned to sell intentionally instead of “by accident,” and stepped outside her comfort zone to start showing up consistently online. Together, they unpack the power of repetition, visibility, webinars, and belief in yourself when building a coaching business. This honest conversation is packed with valuable insights for entrepreneurs who want to strengthen their confidence, improve their sales skills, and finally stop hiding behind perfectionism. In this episode, you’ll learn: * Why confidence comes from action, not perfection * The mindset shift from done-for-you services to coaching * How webinars can generate leads and sales opportunities * Why video content helps build trust faster * The importance of practicing sales conversations * How belief in yourself impacts business growth * Why consistency matters more than having everything polished * The power of staying focused instead of chasing every new idea Timestamps:‌ ‌ 00:00 – Introducing Jenny Meisner and her coaching business 03:00 – Jenny’s journey into writing and publishing 05:00 – Why she pivoted into coaching 08:00 – The shift from ghostwriting to coaching 10:00 – Building confidence in sales and marketing 11:00 – Showing up on social media through video 15:00 – Why imperfect content works better 18:00 – Using webinars to attract ideal clients 22:00 – Qualifying leads through connection and engagement 24:00 – “Selling by accident” and improving sales calls 26:00 – Practicing sales conversations and overcoming discomfort 29:00 – How confidence is built through repetition 31:00 – Belief, mindset, and entrepreneurship 33:00 – Jenny’s sales wins and client growth 35:00 – Playing the long game in business 37:00 – Final advice for entrepreneurs building confidence 39:00 – Where to connect with Jenny Links mentioned: Website: jennymaus.com [https://jennymaus.com] Instagram: @jennywritingcoach — ‌Connect with me:   Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]   Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]  Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Scale your Business with a Team

What if the biggest thing holding your business back is trying to do everything yourself? In this episode of The Business of Thinking Big, Lianne Kim shares her honest journey from solopreneur to CEO and breaks down what it really looks like to build a supportive, aligned team. Lianne explains why so many entrepreneurs get stuck doing tasks that drain their energy — and how hiring the right people can help you scale your business, experience more joy, and make a greater impact. She also shares the mindset shifts that helped her move out of “doing all the things” and into true leadership, along with practical advice on hiring, delegation, and finding team members who genuinely believe in your mission. Whether you’re thinking about hiring your first VA or growing a larger team, this episode offers valuable insights on building a business that doesn’t rely entirely on you. In this episode, you’ll learn: * Why many entrepreneurs resist building a team * The difference between being the architect vs. the bricklayer in your business * How team support helps you scale sustainably * Why leadership is a skill you can learn * The three key qualities Lianne looks for when hiring * How the right team creates more joy and freedom * Why mission-aligned people matter more than just technical skills * Resources and podcast episodes to help you grow as a leader Timestamps: 00:00 – Why building a team matters 03:00 – The role of AI and modern business teams 05:00 – The signs you need support in your business 07:00 – The “architect vs. bricklayer” analogy 10:00 – Why visionary leaders need strong support 12:00 – Recommended books for leadership and team-building 14:00 – How teams help businesses scale 15:00 – Creating more joy through delegation 17:00 – The connection between team and impact 18:00 – Why leadership is a learnable skill 20:00 – The mindset shift from doing to leading 21:00 – Delegating vs. true leadership 24:00 – The three qualities Lianne looks for in team members 27:00 – Why mission alignment matters 30:00 – Client examples of scaling through team support 39:00 – Final thoughts on leadership and growth 41:00 – How to work with Lianne Links mentioned: Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]Instagram: @mamasandco — ‌Connect with me:   Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]   Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]  Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Quick Tip: Sales Vs. Marketing

Why does marketing feel so heavy for so many entrepreneurs? In this quick tip episode of The Business of Thinking Big, Lianne Kim breaks down the key difference between marketing and sales — and why understanding the two can completely change the way you show up online. Lianne explains why marketing isn’t about convincing people to buy immediately, but rather about helping potential clients get to know you, trust you, and understand how you can help. She also shares how strong marketing naturally makes sales conversations easier, lighter, and more effective. If you’ve ever felt uncomfortable promoting yourself online or worried about sounding “salesy,” this episode will help you reframe your approach and simplify your process. In this episode, you’ll learn: * The real difference between marketing and sales * Why your marketing shouldn’t feel pushy or perfect * How to warm up potential clients before selling * Why discovery calls become easier with strong marketing * The role trust plays in converting clients * How great client results fuel future sales and referrals * Why serving clients well is the key to long-term growth Timestamps:‌ ‌ 00:00 – Why marketing feels heavy for entrepreneurs 02:00 – The difference between sales and marketing 03:00 – Why marketing is like dating 05:00 – The biggest mistake people make in marketing 06:00 – What should happen in a sales conversation 08:00 – Why strong marketing makes sales easier 10:00 – Reframing marketing as education 11:00 – Creating urgency without being pushy 12:00 – Why client results matter for future sales 13:00 – How testimonials become marketing tools 14:00 – The connection between confidence and serving clients well Links mentioned:  Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]Instagram: @mamasandco — ‌Connect with me:   Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]   Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]  Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Create a Raving Fan Client base

What turns a casual customer into a lifelong supporter of your business? In this solo episode of The Business of Thinking Big, Lianne Kim shares the strategies that helped her build a thriving community over the last 12 years — one fueled largely by word-of-mouth marketing, loyal members, and genuine connection. Lianne breaks down what it really means to create “raving fans” and why customer loyalty goes far beyond making a single sale. From repeat buyers and glowing testimonials to referrals and long-term community relationships, she explains the key behaviors that help businesses grow sustainably. She also shares the three things every business owner should focus on if they want clients to stay, succeed, and spread the word: * Making people feel special * Making people feel supported * Making people feel successful Whether you run a coaching business, membership, service-based company, or online brand, this episode offers simple but powerful ways to deepen customer loyalty and create an experience people can’t stop talking about. Timestamps:‌ ‌ 00:00 – Building a community of raving fans 02:00 – What makes someone a true raving fan 04:00 – The four R’s of customer loyalty 08:00 – Why repeat customers matter more than new leads 10:00 – Making customers feel special from day one 12:00 – Personal touches that create lasting loyalty 14:00 – How community creates support and connection 16:00 – The power of accountability and networking 18:00 – Why celebrating wins builds momentum 20:00 – Helping clients feel successful 21:00 – Ignoring haters and staying focused 22:00 – Handling difficult community members 24:00 – Why building with a team matters 26:00 – Final thoughts on creating loyal customers Links mentioned: Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]Instagram: @mamasandco — ‌Connect with me:   Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach]   Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com]  Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]