33. Being an effective marketing leader with Mark Evans, Direct Line Group

1. Digitalent - Helping businesses identify the skills and talent they need to succeed in the AI age

🎧 Why AI Talent Is the #1 Growth Challenge for Businesses (and How to Solve It) AI tools are evolving fast—but if your company can’t hire or retain the right talent, you’re already falling behind. In this episode, we speak with Chris Morrow, founder of specialist AI recruitment firm DigiTalent, about how businesses can compete globally for top AI professionals and what’s holding many back. You’ll learn: Why the real AI bottleneck is people, not tech What roles companies are hiring for (AI engineers, ML ops, data architects, and more) How to position your business to attract top-tier talent without Silicon Valley budgets Why AI adoption is a cultural and organisational transformation, not just a tech upgrade What the UK needs to do to become a global AI leader and how to fix the talent pipeline Chris also shares what companies must do to build trust, stay competitive, and create inclusive, high-performing teams in today’s global AI race. Whether you're hiring, scaling, or just starting to implement AI, this episode offers grounded, strategic advice from the front lines of AI business growth. AI is our Business. UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

33. Being an effective marketing leader with Mark Evans, Direct Line Group

I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.

32. The science of effective marketing with Dan Gilbert, CEO BrainLabs

This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns. Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof your business. We’ll also be discussing transparency and how the role of agency partners and technology will develop in the future.

31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.

30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic

Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.