E051: Unhinged Q&A on Business, Procrastination and Wholesale

E051: Unhinged Q&A on Business, Procrastination and Wholesale

Sarah recorded this one from bed. At 10pm. No mic. Full sweatpants energy. After a few hard weeks of navigating some really personal things — health, family, OCD being loud — she still showed up. Because the conviction to keep going doesn't always look polished. Sometimes it looks like this. This week Sarah went straight to Instagram Stories and asked YOU what you wanted to talk about. The response? Some of the most real, relatable questions she's gotten in a long time. So she answered them all — no script, no over-planning, just honest conversation about the stuff that keeps coming up in her coaching clients, her DMs, and honestly? Her own life right now. If you've ever asked yourself whether you can really build something while life is already full... if you've been staring at your metrics wondering when something is finally going to click... if procrastination has you convinced it's just who you are... or if you've been curious about wholesale but don't know where to actually start — this episode is for you. There's also something at the end Sarah's been sitting on. Some big changes are coming, and she gives you a little heads up. Resources mentioned: 🎓 Free Financial Freedom Number Training (20 min-ish) → https://www.setapartcompany.net/free-success-training [https://www.setapartcompany.net/free-success-training]

E50: How to Navigate Imposter Syndrome | At The Table

A lot of you have lived through imposter sydrome: you finally get the thing — the opportunity, the yes, the moment you worked years for — and instead of pride, you feel sick. Like you tricked everyone. Like any second now they'll figure out you don't belong here. I'm answering a listener question about the fraud feeling that shows up right when things go right — and I'm not giving you the surface-level "just believe in yourself" pep talk. We're going deeper than that. Into why this feeling doesn't respond to logic, why it gets louder the bigger you grow, and what's actually happening in your body when it hits. There's a reframe in here that changes how you hold the whole thing — and one truth about belonging that I really need you to sit with. If you've been waiting to feel ready before you let yourself take up space, this one's for you. Resources mentioned: * Set The Table for Who You're Becoming — nervous system, money and creative confidence building ebook! [https://www.setapartcompany.net/becoming] At The Table is an occasional episode where I answer your questions directly! You can apply to get free coaching and be a guest or submit a question by visiting: http://setapartcompany.net/showhttp://setapartcompany.net/show [http://setapartcompany.net/show] or emailing our team at contact@setapartcompany.com!

E049: How an ordinary girl with zero connections got on ABC's GMA

This is the one I almost didn't record. This Saturday, my brand — Set Apart Company — is going live on Good Morning America. National TV. The shopping segment I grew up watching with my mom since I was a little kid. And I want to take you behind it: not the highlight-reel version, but the real one. Ten years. Zero connections. A girl who grew up in the middle of the woods, dropped out of college, can't drive a car, and is homebound most of the time. In this episode I'm pulling back the curtain on how this actually came together — the trade shows I worked nine months of client overload just to afford, the OCD story that became a product I once couldn't even pick up, and the conversation with a stranger that changed everything (I had no idea who she was). I'm also getting honest about the thing nobody tells you: the win doesn't erase the doubt. I'm going on GMA this weekend and I still woke up anxious, still wondering if I'm good enough. If you've been sitting on a dream that feels impossibly far away — a feature, a launch, a goal that everyone else seems to reach but you — this one's for you. Follow me and say HI on Instagram!!! @setapart_company. If you want to build a business for results, I'm talking back to front clarity and action, you'll want to checkout my BRAND NEW experience, like having a constant BFF in your pocket: http://setapartcompany.net/asksarah [http://setapartcompany.net/asksarah]

E48: Why Even the Big Win Didn't Fix It | The Validation Trap

Something happened in Sarah's world this week. Something big. The kind of thing you work years for, pour real money into, and dream about since you were a kid watching TV on your couch. And within hours — she couldn't feel it anymore. In this episode, Sarah gets brutally honest about the part of entrepreneurship nobody puts in their highlight reel: the silence. The stretch where you're doing everything right and nothing is coming back. The scroll at midnight. The checking and rechecking and the voice underneath all of it that says am I doing something wrong? She shares what happened this week — in her business, in her body, in her living room with a set of watercolors and an avocado toast she could barely finish — and what it cracked open for her about the real reason external validation will never be enough. Want to be a Guest? http://setapartcompany.net/show [http://setapartcompany.net/show] Say HIIIIII on IG! https://www.instagram.com/setapart_company/ [https://www.instagram.com/setapart_company/]

E047: She Had the Skills the Whole Time a Breakthrough Session w/Creative Luisa Ossa

I got to sit down with Luisa Ossa — academic, bird photographer, nature lover, and the wildly talented creative behind Chirp and Charm — a brand full of cheerful, nature-inspired prints on journals, greeting cards, mugs, and more. She came into this conversation with a beautiful brand, a real curiosity about growth, and a handful of questions she'd been quietly sitting with for a while. What unfolded was one of my favorite breakthrough conversations I've had on this show. We got into it — like, really into it. We talked about what it actually costs to run a business (and whether you actually know your numbers or just think you do). We talked about why the number she needs to hit felt scary at first — and why that's actually the best thing that could've happened. We talked about the creative identity hiding underneath her products that she hasn't fully unleashed yet. And I introduced her to a framework I use with my academy students that completely reframes the whole "niche down" conversation — because honestly? Telling a creative to niche is basically a crime and I won't stand for it. Luisa's story is one I think so many of you are going to see yourselves in — the person doing meaningful work in multiple lanes of life, wondering if and how it all connects. Spoiler: it does. In the most beautiful way. Go show Luisa some love! You can find her beautiful work at: * 🌿 Website: chirpandcharmshop.com [https://chirpandcharm.com/] * 📸 Instagram: @chirpandcharmshop [https://www.instagram.com/chirpandcharmshop/] Resources mentioned in this episode: * 🎓 Free 20-Minute Money Training [https://www.setapartcompany.net/free-success-training] — Learn how to crunch your own creative business numbers with the spreadsheet I built. Free, short, no webinar nonsense. * 🏛️ The Academy [https://setapartcompany.net/clientresults] — Where we go deeper on all of this together with structure, strategy, and accountability. DM me or find the link in my bio. If you loved this episode, please leave a review and share it with a creative friend who's been wondering if their brand could be more. Because it can. And so can yours.