The Digital Commerce Daily — July 01, 2026

The Digital Commerce Daily — July 01, 2026

The Digital Commerce Daily — July 01, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Microsoft Ads is rolling out new Performance Max experiment types, giving ecommerce advertisers a rare ability to scientifically test automated campaigns against their existing setups — a meaningful capability gap Google hasn't closed. • The German government has cleared JD.com to acquire Ceconomy — owner of MediaMarkt and Saturn — handing China's second-largest ecommerce player a physical and digital retail footprint across Europe's biggest consumer electronics market. • New PSE Consulting research reveals a split consumer behaviour emerging: shoppers are willing to let AI find the product, but they still default to Amazon, Zalando, or established marketplaces to actually hand over their money. Hosted by Marco and Klara.

The Digital Commerce Daily — June 30, 2026

The Digital Commerce Daily — June 30, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • John Lewis and Waitrose are building a fully independent on-site retail media stack with Kevel — a significant move that signals UK department store retail media is finally getting serious infrastructure. • Amazon has rolled out its AI-powered Seller Assistant inside Seller Central in Germany, giving cross-border merchants a new tool to navigate one of Europe's most complex ecommerce markets. • Newegg's launch of a conversational AI shopping assistant on its ecommerce site is a real-world test of whether AI-guided discovery can actually convert in a high-consideration, spec-heavy product category. Hosted by Marco and Klara.

The Digital Commerce Daily — June 29, 2026

The Digital Commerce Daily — June 29, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • OpenAI's VP of monetisation has gone on record about building a $100bn ad platform — without being able to promise brand safety — and that tension is going to define where performance budgets flow next. • Bofrost — Europe's largest home-delivered frozen food brand — is pivoting its entire model toward ecommerce, and its direct-to-door legacy gives it a structural head start most DTC brands would kill for. • New data pinpoints exactly where international shopping intent breaks down into abandoned carts — and the barriers are operational, not motivational. Hosted by Marco and Klara.

The Digital Commerce Daily — June 28, 2026

The Digital Commerce Daily — June 28, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Shopify is quietly building an ads business on top of its merchant data — and the distinction between 'advertising' and 'ad tech' is where the real strategy lies. • Home Depot's Orange Apron Media is unifying on-site and off-site ad inventory — and bringing in Reddit and Pinterest — marking a major maturation moment for non-endemic retail media. • Local German platforms are gaining ground on Amazon, and new data shows that brands entering the DACH market purely through Amazon are leaving significant revenue on the table. Fun fact: Shopify merchants collectively sold more on Black Friday 2023 than the entire GDP of Iceland — hitting $9.3 billion in a single day. At its peak, Shopify's infrastructure was processing $4.2 million in sales every minute. Hosted by Marco and Klara.

The Digital Commerce Daily — June 27, 2026

The Digital Commerce Daily — June 27, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Google is giving Standard Shopping campaigns a bidding upgrade that was previously only available in Performance Max — a meaningful shift in control for advertisers who deliberately avoided PMax. • Germany's financial regulator is now scrutinising Zalando's accounting practices after its About You takeover — adding regulatory risk to Europe's most dominant fashion marketplace at a pivotal growth moment. • A new cross-market report on Europe's five biggest ecommerce countries projects that AI is shifting from a discovery tool to an active purchasing agent — with online revenues forecast to keep climbing to 2029. Fun fact: Shopify's checkout is so heavily optimized that the company has publicly stated its single-page checkout outperforms competitors by converting at rates up to 36% higher — yet for years, Shopify merchants couldn't actually customize that checkout without being on Shopify Plus, which costs a minimum of $2,500 per month. Thousands of brands were essentially locked out of the highest-converting real estate on their own store. Hosted by Marco and Klara.