Episode 107: From Corner Office to Med Spa with Liz Smith

Episode 107: From Corner Office to Med Spa with Liz Smith

In this episode of "The Digital Marketeer," host Stephanie Beach interviews Liz Smith, the Co-Founder and CEO of the Raleigh-based luxury med spa ILŪMRA Skin. Smith discusses her transition from pharmaceutical marketing to entrepreneurship, highlighting the challenges of launching a brick-and-mortar business such as self-funding through loans and utilizing grassroots "guerrilla" marketing.  About Liz Smith: Liz Smith is a co-founder and CEO of ILUMRA Skin, a modern medical-wellness practice in Raleigh, NC, and a fifteen-year veteran of the medical aesthetics industry. Her career spans executive leadership roles across prominent aesthetics and beauty companies, where she led sales strategy, marketing innovation, and global GTM launches of science-backed treatments and products. Her career is driven by deep commitment to innovation, education, and advancing science-backed solutions into skin health. About ILŪMRA Skin: ILŪMRA Skin is the convergence of that experience and a personal conviction that the future of skin health isn’t about changing how you look, but restoring how your skin functions, heals, and thrives. ILŪMRA Skin is about combining functional medicine with aesthetic medicine supporting long-term skin health in a natural, safe, and approachable way.  Discover more at ilumraskin.com [https://ilumraskin.com/].

Episode 106: Play to Win with Alli Guglielmino

As we explore how brands can move beyond traditional digital ads to build authentic, long-term relationships with Gen Z and Gen Alpha audiences are built through immersive gaming platforms. In this discussion between Stefanie Beach and Alli Guglielmino (SVP Growth & Marketing, Gamefam), it is highlighted that these demographics spend significant time in virtual worlds, making authentic integration into gameplay a critical component of the modern marketing mix. About Alli Guglielmino: Alli Guglielmino is the Senior Vice President of Growth and Marketing at Gamefam. Since joining the company in 2022, she has orchestrated major partnerships with global entities such as the NFL, Netflix, Mattel, Paramount, and Warner Music Group. Gulamino oversees three core areas: managing strategic brand partnerships, executing influencer activations for campaign amplification, and building organic communities around games on social platforms like TikTok and Discord. Her key milestones include producing three of the five most popular Roblox concerts ever and managing a first-of-its-kind Netflix premiere within a Roblox game. About Gamefam: Gamefam is an immersive gaming and media company that focuses on creating high-impact experiences on platforms like Roblox and Fortnite. The company specializes in infusing brands into existing games in a way that feels natural to the core gameplay rather than forcing a disruptive commercial experience. A notable 2025 back-to-school campaign for Old Navy delivered 48 million gameplay sessions over six weeks, becoming the number two retail brand program on the Roblox platform. Additionally, Gamefam utilizes "RoMonitor," an analytics platform for Roblox, and operates a Creator Fund to help independent developers navigate professional brand integrations.  Learn more at gamefam.com [https://gamefam.com/about]

Episode 105: More Than a Month with Robyn Streisand and Michael Krans

Host Stephanie Beach welcomes marketing leaders Robyn Streisand, Founder and CEO of The Mixx and Titanium Worldwide, and Michael Krans, VP of Retail Media at Macy’s, for a special Pride Month discussion on the evolution of inclusivity in the advertising industry. Key themes include moving beyond "checkbox diversity" toward genuine brand belonging and the importance of long-term commitment over seasonal campaigns. The discussion explores how queer culture has increasingly influenced mainstream culture and the ways in which retail media networks use first-party data to measure the impact of inclusive messaging. About the Guests: Robyn Streisand: Robyn Streisand is the Founder & CEO of The Mixx and Titanium Worldwide, with 30 years of experience helping Fortune 500 brands connect authentically with diverse audiences. A recognized leader in LGBTQ+ inclusion and cultural fluency, she founded The Mixx and launched Titanium Worldwide, the world's first collective of certified-diverse marketing, media, and communications agencies. Her work helps brands build authentic connections that inspire loyalty and drive lasting growth. Michael Krans: Michael Krans is the Vice President of Macy's Media Network, leading retail media strategy across Macy's, Bloomingdale's, and Bluemercury. With more than two decades of experience spanning retail media, publishing, and digital commerce, he has held leadership roles at iconic brands including Harper's Bazaar, The New Yorker, Condé Nast Traveler, and Walmart Connect. Known for driving digital innovation, Michael helped launch ShopBazaar.com, one of the industry's first content-to-commerce platforms, and has built data-driven media solutions for some of the world's largest fashion, beauty, and retail brands. Connect with our guests linkedin.com/robynstreisand [https://www.linkedin.com/in/robynstreisand/] and linkedin.com/michael-j-krans [https://www.linkedin.com/in/michael-j-krans-a7ba85/]

Episode 104: Identity Crisis with Jonah Travis

We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality. About Jonah Travis: Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis. About Intent IQ: Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions. Discover more at intentiq.com [https://www.intentiq.com/]

Episode 103: The AI Gender Gap with Nadia Koski

AI is everywhere, but is it working against women? Stefanie Beach sits down with global marketing powerhouse Nadia Koski to tackle the gender gaps embedded in AI systems and what they mean for brands, consumers, and the future of advertising. Raw, real, and ahead of the curve, this is the conversation the industry needs to have. About Nadia Koski: Nadia is a global marketing and communications leader with 18+ years of experience driving brand growth, digital transformation, and high-impact storytelling across adtech, martech, and publishing. She has led global strategy, PR, and omnichannel content ecosystems across international markets and delivered measurable business impact through data-driven content and innovation. She specializes in architecting AI-driven content ecosystems and multimedia networks that bridge the gap between technical innovation and human-centric storytelling. She has founded various ESG initiatives, mentorship programs, and networks to build inclusive, high-performing global teams that drive social impact and measurable ROI. Known for her strong executive presence as an international speaker, podcaster, and educator with a “connector” mindset, she is a driving force creating thought leadership and communication strategies in media, technology, and culture. Discover more at ⁠linkedin.com/in/nadiakoski⁠ [http://linkedin.com/in/nadiakoski]