Ep 54. The Business Behind the Brand - Personal Storytelling as Your Marketing Strategy

Ep 55. Stop Waiting for Your Fam & Friends to Validate Your Business

This episode is for you if * You're spiralling because your best friend didn't like your latest post * You feel betrayed when family members unsubscribe from your emails * You secretly believe your inner circle should be your biggest supporters * You're waiting for permission from people who love you (but don't get your business) * You're ready to stop seeking validation from the wrong people and start building with the right ones What we will cover in this episode: 1. The one belief that's sabotaging your business 2. Why your mom's engagement rate has nothing to do with your success 3. How to stop mistaking love for business support 4. Where your real community is hiding 5. The perspective shift that changes everything ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop in August here⁠⁠⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our New Zealand (Raglan) workshop in October here [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-raglan-17-oct] ⁠⁠⁠⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our France (Biarritz) workshop in June 2027 here⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-biarritz-5-june]

Ep 54. The Business Behind the Brand - Personal Storytelling as Your Marketing Strategy

This episode is for you if * You've been told to "show up more personally" but have no idea what that actually means * You feel like your business has become too polished, too systemized, too offer-driven * You've got a story you know is powerful but you're scared to actually use it * You're tired of content that performs but doesn't actually connect * You want people to book you because of who you are, not just what you offer What we will cover in this episode: 1. Why "offer-driven" content has an expiry date 2. The difference between oversharing and strategic storytelling 3. How to find the story that's actually your brand asset 4. Turning your story into a repeatable content arc (not a one-off post) 5. Why this is the moment to go founder-led ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop in August here⁠⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our New Zealand (Raglan) workshop in October here [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-raglan-17-oct]

Episode 53. The AI Controversy Rocking the Photography Industry (And What It Means for You)

This episode is for you if * You've wondered where the line is between using AI as a tool vs. passing off AI work as your own * You've seen the "is this real or AI?" debates happening in photography groups * You're worried about losing client trust as AI tools get better * You've used AI for editing or ideas and aren't sure if that's "cheating" * You want a clear stance before a client asks you directly What we will cover in this episode: 1. What's actually happening in the industry right now 2. Where AI is a legitimate tool (editing assists, ideation, workflow) vs. where it crosses a line (fabricating "real" client work) 3. Why client trust is the real currency at stake — not the tool itself 4. How to talk about this with clients before they ask you 5. Why authenticity is about to become your biggest competitive advantage ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Get on our NZ workshop waitlist here [https://namicreative.myflodesk.com/nz-workshop-waitlist]

Ep 52. 5 Client Nightmares We've Survived (And Exactly How We Handled Them)

This episode is for you if: * You've had a client demand their deposit back * You've sent photos and heard crickets (ghosting) * You realized mid-shoot or after that something went wrong * You're terrified of a client saying "we hate these photos" * You've been stiffed on final payment and didn't know what to do * You want a game plan before disaster strikes What we will cover in this episode: We're walking through 5 real scenarios photographers face. For each one, we're telling you exactly what we'd do (or what we’ve done in these situations) and why. Some answers might surprise you. ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Get on our NZ workshop waitlist here [https://namicreative.myflodesk.com/nz-workshop-waitlist]

EP 51. Stop Learning Alone - Here's What You're Missing

This episode is for you if: * You've been learning photography alone and wondering why you're not progressing faster * You feel like you're going in circles — watching tutorials, buying courses, but nothing is clicking * You're craving community but don't know where to find women who actually get it * You've been curious about a workshop but keep talking yourself out of it * You're ready for a real breakthrough and you know something has to change What we will cover in this episode: 1. Why learning alone is keeping you stuck 2. What actually happens when you're in the room with other women  3. The thing online education can never give you 4. Why the women you meet might change your life more than the content 5. What to expect at the Noosa workshop ✨ ⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Get on our NZ workshop waitlist here [https://namicreative.myflodesk.com/nz-workshop-waitlist]