The Leaders of Influence Podcast with Anton Guinea
Casuarina Smith, known as Trucking with CJ, shares how she uses her platform and road-train experience to advocate for the transport industry and educate everyday drivers about road safety, especially around heavy vehicles. She explains her unconventional journey from a corporate insurance career into trucking, helped by a few people who saw her potential and by her own decision to invest personally in gaining her truck license. Casuarina speaks candidly about being a woman in a male-dominated field, the tough realities, and how her values, authenticity, positive representation, and refusal to sexualize her image or promote harmful products guide what she will and won’t do for money. She describes receiving emotional messages from people who are inspired to change careers or start driving, and from families whose children feel seen through her content and her self-published children’s book, “My Auntie’s Truck.” A recurring theme is the idea of “being in the right room”: your value doesn’t disappear when people don’t respond, it often just means you’re showing your work to the wrong audience, and the key is to find communities and spaces that genuinely want you to succeed. Takeaways: 1. Influence is a responsibility, not a label Casuarina sees influence as the power to shape how people view trucking and safety, so she treats it with care—sticking to honesty, positivity, and being a real role model rather than chasing clicks. 2. Your values are more important than quick money She turns down lucrative offers (like gambling or sexualized content) that don’t align with her principles, choosing long-term integrity over short-term cash, even if it means going back to full-time trucking. 3. You’re not “wrong,” you might just be in the wrong room From her kids’ book to her online content, she’s learned that poor reactions often mean the audience is a bad fit, not that the work has no value—success comes from finding the right people and spaces who appreciate what you do. Quotes: “You have the ability to shape someone's perception of something, so make sure that with that power you do it correctly.” – Casuarina Smith “Just because someone doesn’t see your value doesn’t mean you’re not valuable; you might just be in the wrong place.” – Casuarina Smith “I’m not just working in the industry, I’m working for it, and I’m advocating for it.” – Casuarina Smith Timeline: 0:00 – Casuarina shares practical road safety tips for driving around trucks, including giving space, avoiding blind spots, and using UHF radios on channel 40. 1:14 – Anton sets up the podcast focus on leadership, influence, and impact, and introduces the theme of real-world influence. 2:10 – Brief overview of who Casuarina is: road train driver, content creator, and advocate known as Trucking with CJ. 3:10 – Casual chat about where she lives now, helping her partner with interstate freight, and flying to Tasmania for AgFest. 4:23 – Discussion about the truck she’s currently in (Kenworth 950 Legend), bunk beds in the cab, and a shout-out to Emerald Carrying Company. 6:04 – Reflection on how everyone is connected to the transport industry without realizing it, from office supplies to clothes. 6:51 – Exploration of the mental fatigue of trucking: dealing with traffic, being brake-checked, and constant risk management. 7:47 – Concrete advice for everyday drivers on making truckies’ lives easier through space, awareness, and respectful driving. 9:06 – Anton asks how to practically use a UHF to talk to a truck driver and what to say when wanting to overtake. 10:18 – Light-hearted discussion about the Bruce Highway, road quality, and what politicians should experience before allocating road budgets. 10:48 – Story of how she moved from insurance into trucking, including early ride-alongs with her dad and investing in a truck license. 13:50 – Conversation about her dad’s fears, gender stigma, and the early challenges of being a woman entering trucking. 16:58 – Casuarina explains how she thinks about influence and why she treats it as a serious responsibility rather than a trendy label. 18:08 – She outlines her personal values: being a positive role model, avoiding sexualization, rejecting gambling promotions, and only backing brands she trusts. 22:39 – She talks about burning out from full-time trucking, changing how she works, and holding her ground on not compromising her principles for money. 23:58 – Stories of people she’s inspired, from career changers to young women who started driving after following her content. 29:23 – Discussion about the financial and training commitment of getting a truck license, and why investing in yourself gives you independence. 32:31 – Anton and Casuarina unpack how some people close to you may not truly support your success and what that feels like in business. 34:31 – Reflection on the idea that lack of recognition often means you’re in the wrong room, not that you lack talent or value. 35:58 – Quick snapshot of her social media reach and the growing community around trucking and road safety. 36:31 – She explains why she created her children’s book about trucks and the gap she saw in positive truck-related stories for kids. 37:31 – Description of how the book teaches kids about different trucks, their drivers, and how each supports daily life. 39:59 – Realities of self-publishing: paying illustrators and printers, marketing it herself, and dealing with imposter feelings. 40:40 – Contrast between events where the book barely moves and others where it sells out, reinforcing the “right room” idea. 42:46 – Anton’s leadership-focused summary on influence, values, and staying aligned with what matters despite pressure. 46:23 – Casuarina’s closing reflection that she’s not just working in transport but working for it, as an advocate for the whole industry. 46:58 – Final wrap-up, subscription call-to-action, and encouragement for listeners to apply the lessons about influence and values. Conclusion: Influence often starts quietly, one person deciding to do their work with integrity, even when nobody seems to be watching or buying. What stands out is how far values can carry someone: from a truck cab to kids’ bookshelves, from a UHF radio to hundreds of thousands of followers. The story shows that staying true to what you stand for might limit your options in the short term, but it multiplies your impact over time. Sometimes the real shift happens not when you change who you are, but when you change the rooms you walk into and the people you choose to serve. * Casuarina’s YouTube channel: Trucking with CJ [https://www.youtube.com/@TRUCKINGWITHCJ] * Casuarina’s Instagram and other socials: Trucking with CJ [https://www.instagram.com/truckingwithcj/?hl=en]
151 Episoder
Kommentarer
0Vær den første til å kommentere
Registrer deg nå og bli medlem av The Leaders of Influence Podcast with Anton Guinea sitt community!