#27 Why your customers buy your product once and never come back

#27 Why your customers buy your product once and never come back

Your food or drink product is on the shelf. Consumers are picking it up. So why aren't they coming back for more? Most food & drink founders blame their marketing or their price point. To be honest, the answer is almost always in the product itself — and more specifically, in the flavour. In this episode, I break down the three flavour problems that quietly destroy your repeat purchase rate, and I give you the exact fixes for each one. Here is the number that changed everything for me: a customer who buys your product once has around a 25% chance of buying again. But a customer who buys it twice? That jumps to 50%. That compounding effect is where food & drink businesses actually become sustainable. Tasting nice is not enough. It has to be amazing. It has to be memorable. And in this episode, I show you exactly how to get there. If you are working through a specific flavour challenge and would like a professional perspective on what is going on and how to fix it, this is exactly what I do at EPICSI. 👉 Book a call here: https://www.epicsi.co.uk/quote 📱 STAY CONNECTED ▪️ Instagram: https://www.instagram.com/epicsi.uk ▪️ LinkedIn: https://www.linkedin.com/in/manon-galizzi-94700666/ ▪️ Website: epicsi.co.uk 👋 If you are new here, I am Manon Galizzi, food scientist and flavour expert with over 10 years in the food and drink industry. The Food Lab is the podcast for food & drink founders who want to build brands that actually last on retailer shelves. Subscribe so you never miss an episode!

#26 Your food product passes the taste test and STILL gets delisted (here is why)

Your product tastes good. Your team agrees, the reviews are positive, and the complaints are few. And yet your repeat purchase rate is far lower than it should be. So you start questioning the packaging, the price, the marketing. But what if none of those things are the real problem? In this episode I go one level deeper into the neuroscience of why consumers come back, the three specific things at taste level that quietly destroy repeat purchase rate, and how to diagnose which one you are dealing with before the damage is already done. 🎯 Not sure if your product's flavour is what's holding back your repeat purchase rate? Start with the Flavour MOT. It gives you a full expert audit of your product's taste performance, aligned with your target consumer feedback, so you know exactly what to fix and how. 👉 https://www.epicsi.co.uk/flavour-MOT ▶️ WATCH NEXT: #25 Why staying on shelf is HARDER than getting listed (the one metric that decides it) 📱 STAY CONNECTED ▪️ Instagram: https://www.instagram.com/epicsi.uk ▪️ LinkedIn: https://www.linkedin.com/in/manon-galizzi-94700666/ 👋 If this is your first time here, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry. I created The Food Lab Podcast to have honest conversations about what it actually takes for food and drink brands in the UK to succeed on retailers' shelves. On this channel you will find: ▪️ Solo episodes where I break down the metrics, strategies and flavour science that food founders need to know ▪️ Behind the scenes looks at real product challenges and how they get solved ▪️ Practical frameworks you can apply to your brand right now Subscribe and let's build products consumers actually want to buy again.

#25 Why staying on shelf is HARDER than getting listed (the one metric that decides it)

Most food and drink founders are pouring everything into finding new customers. New listings, new stockists, new ads. And on the surface, it looks like growth. But underneath that, there is a question most of them are not asking. Are the people who bought last month actually coming back? In this episode I share a real client story that changed the way they saw their entire business, break down the maths that make the case for retention over acquisition, and explain the one number that tells you more about the health of your food brand than anything else. 🎯 Not sure if your product's flavour is holding back your repeat purchase rate? Start with The Flavour MOT. It gives you a full expert audit of your product's taste performance, aligned with your target consumer feedback, so you know exactly what to fix and how.👉 https://www.epicsi.co.uk/flavour-MOT ▶️ WATCH NEXT: #24 76% of new food products FAIL (and nobody tells you the real reason why) 📱 STAY CONNECTED▪️ Instagram: https://www.instagram.com/epicsi.uk▪️ LinkedIn: https://www.linkedin.com/in/manon-galizzi-94700666/ #foodbusiness #foodfounder #repeatpurchase #FMCG #customerretention 👋 If this is your first time here, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry. I created The Food Lab Podcast to have honest conversations about what it actually takes for food and drink brands in the UK to succeed on retailers' shelves. On this channel you will find:▪️ Solo episodes where I break down the metrics, strategies and flavour science that food founders need to know▪️ Behind the scenes looks at real product challenges and how they get solved▪️ Practical frameworks you can apply to your brand right now Subscribe and let's build products consumers actually want to buy again.

#24 76% of new food products FAIL (and nobody tells you the real reason why)

Every year, more than 1,300 new food and drink products are launched on UK retail shelves. And 76% of them quietly disappear. To be honest, I do not think this is talked about enough, because the reason why is so fixable. In this episode, I explain the one metric that retailers like Tesco actually use to decide who stays on shelf and who gets delisted, why your sales figures are not telling you the full story, and what the data consistently shows drives repeat purchase across every single food and drink category. 🎯 Not sure if your product's flavour is holding back your repeat purchase rate? Start with the Flavour MOT. It gives you a full expert audit of your product's taste performance, aligned with your target consumer feedback, so you know exactly what to fix and how.👉 https://www.epicsi.co.uk/flavour-MOT 📱 STAY CONNECTED ▪️ Instagram: https://www.instagram.com/epicsi.uk ▪️ LinkedIn: https://www.linkedin.com/in/manon-galizzi-94700666/ 👋 If this is your first time here, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry. I created The Food Lab Podcast to have honest conversations about what it actually takes for food and drink brands in the UK to succeed on retailers' shelves. On this channel you will find: ▪️ Solo episodes where I break down the metrics, strategies and flavour science that food founders need to know ▪️ Behind-the-scenes looks at real product challenges and how they get solved ▪️ Practical frameworks you can apply to your brand right now Subscribe — and let's build products consumers actually want to buy again.

#23 Gen Z's palate is MORE complex than you think (the 5 flavour trends food and drink brands need in 2026)

Most food and drink brands spend thousands making their product look TikTokable for Gen Z. But they forget one thing: Gen-Z palate is far more complex than you think. In this episode, I walk you through the 5 Gen Z flavour trends that matter right now, the 3 mistakes that are getting products delisted, and how to build a flavour strategy that actually speaks to this generation. In this episode: ▪️ Why your safe flavours are costing you Gen Z consumers ▪️ Who Gen Z really are as food and drink consumers ▪️ Trend 1: Asian flavours 3.0 and comfort-led fusion ▪️ Trend 2: Complex spice (sweet heat, salty heat, zingy heat) ▪️ Trend 3: Street food energy in packaged products ▪️ Trend 4: Unexpected combinations that just work ▪️ Trend 5: The big shift happening in drinks right now ▪️ The 3 mistakes that will get your product delisted ▪️ How to build your Gen Z flavour brief from scratch 🎯 If you are developing a food or drink product for Gen Z and want to work through your flavour strategy, drop a comment below or head to my website to find out how we can work together. 👉 www.epicsi.co.uk ▶️ Companion episode to watch next: How to research your target consumer's palate → #22 📱 STAY CONNECTED▪️ Instagram: https://www.instagram.com/epicsi.uk▪️ LinkedIn: https://www.linkedin.com/in/manon-galizzi-94700666/ 👋 If this is your first time here, I'm Manon Galizzi, food and drink flavour consultant and founder of EPICSI. My mission is to help food and drink founders develop products that taste great, sell well and stay on retailer shelves. On this podcast you will find: ▪️ Practical flavour strategy for food and drink founders ▪️ Behind the scenes of real product development ▪️ Honest conversations about what it really takes to build a food or drink brand Follow the Food Lab Podcast for weekly episodes! The Food Lab is the go-to podcast for food and drink founders who want to develop products with a clear flavour strategy, understand their target consumer's palate, and build brands that achieve repeat purchase and grow market share. Whether you are just starting out, scaling up or reformulating an existing product, this is the place to get honest, practical and expert guidance on all things flavour.