86: Stop Making These Meta Ads Mistakes(Part 1)

86: Stop Making These Meta Ads Mistakes(Part 1)

In this episode, Peter and Andy dive into the common mistakes in running Facebook ads for physical therapy practices, sharing practical tips to optimize campaigns, improve lead quality, and scale effectively. Whether you're a beginner or looking to refine your strategy, this episode offers valuable insights to boost your marketing success. 00:00 Introduction and episode overview 01:59 The importance of running ads early 03:52 Targeting local audiences effectively 06:04 Common ad creative mistakes: stock images and AI-generated content 08:06 The power of video ads and unique messaging 09:49 Crafting specific offers for different niches 16:06 Tracking KPIs and data for scaling 22:11 Follow-up strategies and speed to lead 27:52 Optimizing the lead capture process 33:01 The importance of persistent follow-up 37:06 Upcoming events and closing remarks Learn more about GGC: https://www.gogetterscoaching.com/ [https://www.gogetterscoaching.com/] See our community wins: https://www.gogetterscoaching.com/wins [https://www.gogetterscoaching.com/wins] Interested in working with us: Schedule a strategy call here [https://gogetterssystem.com/podcast-scale-your-cashphysicaltherapy-practice] Join the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-live [https://www.gogetterscoaching.com/nyc-ggc-live] Free resources: * 0-100k/month Roadmap Couse [https://www.gogetterscoaching.com/0-to-100k-email-course](FREE) * 100 Proven Ways To Generate Leads [https://www.gogetterscoaching.com/100-proven-strategies-to-get-new-leads](FREE) * Content Marketing Playbook [https://www.gogetterscoaching.com/content-marketing-playbook](FREE) * Launch Your Practice Webinar [https://www.gogetterscoaching.com/launch-your-practice-webinar](FREE) * 5S Newsletter Framework [https://www.gogetterscoaching.com/5s-newsletter-framework](FREE)

85: Hormozi Workshop, Branding, Leadership, And Shooting The Sh*t

In this conversation, Andy and Peter reflect on their recent travels, the importance of gratitude, and the challenges of running a business. They discuss the privilege of their circumstances, the need for innovation, and the dynamics of leadership and team growth. The conversation emphasizes the importance of dreaming big, addressing business constraints, and the urgency of adapting to change in order to achieve sustainable growth. Peter and Andy explore the importance of setting high goals, the evolution of business strategies, and the significance of branding in creating a unique identity in the market. They discuss the need for continuous growth, the role of proof and brand in business success, and the mindset shifts necessary for achieving financial freedom and making a meaningful impact in the industry. The conversation emphasizes the importance of purpose beyond profit and the mission to change the healthcare landscape. 00:00 Introduction and Reflections on Privilege 02:57 Travel Insights and Gratitude 05:47 Exploration and the Importance of Dreaming Big 09:03 Sales and Business Growth Challenges 12:04 The Nature of Business Constraints 15:05 Leadership and Team Dynamics 17:57 Innovation and the Urgency of Change 22:49 Dreaming Big: The Importance of Setting High Goals 24:06 Stagnation and the Need for Business Growth 25:40 The Evolution of Business Strategies: From Learning to Delegating 27:23 Creating Moats: Building a Unique Business Identity 29:31 Proof and Brand: The Cornerstones of Business Success 31:36 The Power of Brand: Attracting Talent and Building Community 35:14 Essence of Business: Finding Purpose Beyond Profit 38:26 Branding and Its Role in Avoiding Commoditization 43:30 A Mission to Change the Industry: The Bigger Picture 48:10 Mindset Shifts: Embracing Financial Freedom and Purpose Learn more about GGC: https://www.gogetterscoaching.com/ [https://www.gogetterscoaching.com/] See our community wins: https://www.gogetterscoaching.com/wins [https://www.gogetterscoaching.com/wins] Interested in working with us: Schedule a strategy call here [https://gogetterssystem.com/podcast-scale-your-cashphysicaltherapy-practice] Join the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-live [https://www.gogetterscoaching.com/nyc-ggc-live] Free resources: * 0-100k/month Roadmap Couse [https://www.gogetterscoaching.com/0-to-100k-email-course](FREE) * 100 Proven Ways To Generate Leads [https://www.gogetterscoaching.com/100-proven-strategies-to-get-new-leads](FREE) * Content Marketing Playbook [https://www.gogetterscoaching.com/content-marketing-playbook](FREE) * Launch Your Practice Webinar [https://www.gogetterscoaching.com/launch-your-practice-webinar](FREE) * 5S Newsletter Framework [https://www.gogetterscoaching.com/5s-newsletter-framework](FREE)

84: Learn From Our Mistakes With Staff Retention(Part 2)

In this episode, Andy and Peter explore the mindset of high performers, team building, goal setting, and scaling businesses through insights from sports and entrepreneurship. They share practical strategies for leadership, hiring, and maintaining a winning culture. 00:00 Introduction and Episode Overview 00:31 Andy shares a humorous award speech 01:15 The impact of sports series on perspective 02:07 Lessons from Jalen Brunson on heart and mindset 03:22 Applying sports mindset to entrepreneurship 04:28 Belief and confidence in business success 05:54 Reinvention and continuous improvement 06:57 Building a championship team in business 09:27 Setting goals for team members 11:22 Performance metrics and KPIs 14:49 Developing high performers and culture 17:48 Recognizing and motivating team members 19:34 Importance of relationship and appreciation 20:23 Long-term planning and profit sharing 22:02 Scaling through profit share and growth 24:43 Future growth and acquisition plans 26:34 Maintaining sanity and managing wealth 28:40 Handling clinician transitions and handoffs 33:51 Building a pipeline of talent 37:32 Streamlining onboarding with checklists 39:29 Creating a culture of excellence 41:31 The importance of continuous self-improvement 42:39 Final thoughts and episode wrap-up Learn more about GGC: https://www.gogetterscoaching.com/ [https://www.gogetterscoaching.com/] See our community wins: https://www.gogetterscoaching.com/wins [https://www.gogetterscoaching.com/wins] Interested in working with us: Schedule a strategy call here [https://gogetterssystem.com/podcast-scale-your-cashphysicaltherapy-practice] Join the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-live [https://www.gogetterscoaching.com/nyc-ggc-live] Free resources: * 0-100k/month Roadmap Couse [https://www.gogetterscoaching.com/0-to-100k-email-course](FREE) * 100 Proven Ways To Generate Leads [https://www.gogetterscoaching.com/100-proven-strategies-to-get-new-leads](FREE) * Content Marketing Playbook [https://www.gogetterscoaching.com/content-marketing-playbook](FREE) * Launch Your Practice Webinar [https://www.gogetterscoaching.com/launch-your-practice-webinar](FREE) * 5S Newsletter Framework [https://www.gogetterscoaching.com/5s-newsletter-framework](FREE)

83: Learn From Our Mistakes With Staff Retention(Part 1)

In this conversation, Peter and Andy explore various themes ranging from nostalgic music memories and celebrity encounters to culinary adventures in Flushing. They discuss the importance of building trust through value in business, navigating team transitions, and the complexities of compensation strategies for employee retention. The dialogue emphasizes the need for action and implementation in both personal and professional growth. In this conversation, Andy Fata-Chan and Peter discuss the challenges and strategies related to career transitions, employee growth, and team dynamics in the healthcare industry. They emphasize the importance of providing growth opportunities, building a strong team culture, and understanding individual personality types to enhance employee satisfaction and retention. The discussion also highlights the need for specialization as businesses grow and the significance of creating clear career pathways for clinicians. 00:00 Musical Memories and Celebrity Encounters 02:57 Culinary Adventures in Flushing 05:59 Building Trust Through Value 08:45 Navigating Team Transitions 12:08 Compensation Strategies for Retention 17:04 Navigating Career Transitions 20:09 The Importance of Growth Opportunities 24:02 Building a Winning Team Culture 28:20 Creating Clear Career Pathways 31:42 The Role of Specialization in Growth 34:05 Understanding Personality Types in the Workplace Learn more about GGC: https://www.gogetterscoaching.com/ [https://www.gogetterscoaching.com/] See our community wins: https://www.gogetterscoaching.com/wins [https://www.gogetterscoaching.com/wins] Interested in working with us: Schedule a strategy call here [https://gogetterssystem.com/podcast-scale-your-cashphysicaltherapy-practice] Join the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-live [https://www.gogetterscoaching.com/nyc-ggc-live] Free resources: * 0-100k/month Roadmap Couse [https://www.gogetterscoaching.com/0-to-100k-email-course](FREE) * 100 Proven Ways To Generate Leads [https://www.gogetterscoaching.com/100-proven-strategies-to-get-new-leads](FREE) * Content Marketing Playbook [https://www.gogetterscoaching.com/content-marketing-playbook](FREE) * Launch Your Practice Webinar [https://www.gogetterscoaching.com/launch-your-practice-webinar](FREE) * 5S Newsletter Framework [https://www.gogetterscoaching.com/5s-newsletter-framework](FREE)

82: Getting Past The 20-40k Range In Monthly Revenue

In this conversation, Andy Fata-Chan and Peter discuss various topics ranging from the excitement of the Knicks making it to the NBA finals to personal achievements in running. They delve into the challenges faced by entrepreneurs in the 20-40K revenue range, emphasizing the importance of hiring and building a team for growth. The discussion also highlights strategies for creating opportunities and mentorship within a business, particularly in the physical therapy field. In this conversation, Andy Fata-Chan and Peter discuss the critical aspects of scaling a business, particularly in the healthcare sector. They emphasize the importance of building a strong team culture, the urgency of hiring, and the necessity of embracing the challenges that come with growth. The duo shares insights on simplifying onboarding processes, the asymmetrical gains of entrepreneurship, and the importance of extracting oneself from daily operations to ensure business longevity. They also address the balance between treatment and business growth, and provide a framework for sustainable growth in the 20-40k revenue range. 00:00 Knicks in the Finals: A Celebration of Basketball 03:13 Running Under Three: Achievements and Strategies 06:06 The 20-40K Range: Challenges in Entrepreneurship 12:01 Hiring Strategies: Building a Team for Growth 18:02 Creating Opportunities: Mentorship and Growth in Business 19:43 The Urgency of Hiring 21:41 Embracing the Pain of Growth 23:46 Simplifying Onboarding Processes 25:58 The Asymmetrical Gains of Entrepreneurship 28:01 The Importance of Business Longevity 30:14 Extracting Yourself from Daily Operations 32:57 The Balance of Treatment and Business Growth 35:40 Overcoming Challenges in the 20-40k Range 39:19 Framework for Sustainable Growth Learn more about GGC: https://www.gogetterscoaching.com/ [https://www.gogetterscoaching.com/] See our community wins: https://www.gogetterscoaching.com/wins [https://www.gogetterscoaching.com/wins] Interested in working with us: Schedule a strategy call here [https://gogetterssystem.com/podcast-scale-your-cashphysicaltherapy-practice] Join the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-live [https://www.gogetterscoaching.com/nyc-ggc-live] Free resources: * 0-100k/month Roadmap Couse [https://www.gogetterscoaching.com/0-to-100k-email-course](FREE) * 100 Proven Ways To Generate Leads [https://www.gogetterscoaching.com/100-proven-strategies-to-get-new-leads](FREE) * Content Marketing Playbook [https://www.gogetterscoaching.com/content-marketing-playbook](FREE) * Launch Your Practice Webinar [https://www.gogetterscoaching.com/launch-your-practice-webinar](FREE) * 5S Newsletter Framework [https://www.gogetterscoaching.com/5s-newsletter-framework](FREE)