The Growth Diary
Barry Clark has spent nearly 40 years in hospitality. He has walked into distressed properties, turned them around, rebuilt sales cultures from scratch, and watched the industry stumble through crisis after crisis. He has seen what kills a venue from the inside and he is not shy about saying it out loud. Today he runs Events Plus, an outsourced corporate sales service connecting hotels, conference centres and sports stadiums with the agency buyers and corporate bookers they simply cannot access on their own. He also runs a consultancy helping venues build the sales culture they should have had all along. In this episode, Barry shares: * What a distressed property actually looks, feels and smells like the moment you walk through the door * Why the belief that if you build it they will come is quietly destroying venues across the UK * The dangerous gap between working in a business and working on it, and why most owners never bridge it * Why hospitality is in the toughest trading environment he has ever seen, worse than 2008 * The real cost of employing someone in 2026 and what it is doing to the mid-market * Where AI genuinely belongs in the sales process and exactly where human beings still have to take over This is a conversation about uncomfortable truths, the state of an industry that is trying to pretend nothing has changed, and what it actually takes to build a sales culture that survives the pressure. If you work in hospitality, events or venues, or are running a service business in one of the toughest markets in a generation, this one is essential listening. ---------------------------------------- Connect with Barry Clark: 🔗 https://www.linkedin.com/in/barryclarkmih [https://www.linkedin.com/in/barryclarkmih] 🔗 Events Plus: https://www.linkedin.com/company/eventsplusvenuesales [https://www.linkedin.com/company/eventsplusvenuesales] ---------------------------------------- About The Growth Diary After a career as a professional windsurfer on the World Tour, I've spent over a decade building and scaling businesses across property, technology, and marketing. Through The Growth Diary, I'm on a mission to spotlight the real stories behind successful business growth, what works, what doesn't, and how leaders stay sharp while building something remarkable. 🎙️ YouTube: https://www.youtube.com/@TheGrowthDiaryPodcast [https://www.youtube.com/@TheGrowthDiaryPodcast] 🎙️ Spotify: https://open.spotify.com/show/4xRw4dfe3u1LYqja07KgTg?si=b32ae294d09c4b1c [https://open.spotify.com/show/4xRw4dfe3u1LYqja07KgTg?si=b32ae294d09c4b1c] 🎙️ Apple Podcasts: https://podcasts.apple.com/podcast/id1865496376 [https://podcasts.apple.com/podcast/id1865496376]
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