Become famous with strategic PR!

Become famous with strategic PR!

Crafting your stories and getting them out to the world is how your business stands out from the crowd. Whether you've driven tuktuks a thousand miles across India, bought a beach and turned it into a dive resort or overcome impossible hurdles in life journalists and audiences LOVE a unique story. This week's guest is journalist and PR expert Carol Driver who, as female editor of MailOnline knows exactly how the world of PR works and how it can be leveraged for consistent success in business. From creating visibility, through building credibility and becoming famous in your sector, Carol and Sophie discuss the ways every business can benefit from a strategic PR campaign founded on personal, crafted storytelling. 00:00 Introduction to PR and Personal Branding 06:01 The Importance of PR for Business Growth 11:53 Crafting Your Story for Effective PR 18:06 Strategies for Successful PR Engagement 21:11 Strategic PR: Aligning Stories with Publications 24:21 The Value of Media Exposure: Beyond Monetary Gains 26:55 Navigating Media Relations: Managing Expectations and Reputation 29:55 Creative PR Strategies: Sponsorships and Visibility 32:47 Unique Experiences: Leveraging Adventures for PR 35:58 Building a PR Strategy: The Consistency Club Launch * Carol Driver's Website [https://caroldriver.com/] * How to Make the Headlines Facebook Group [https://www.facebook.com/groups/HowToMakeTheHeadlines] Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

NHS Nurse to Property Investor: How Esther Raised £100k & Replaced Her Income in 3 Years

Esther Lara was a senior NHS nurse, pregnant, with a history of miscarriages — and her employer told her to take the COVID vaccine or lose her job! Maternity leave gave her the first bit of breathing space she'd had in years, and she used it to ask herself: 'if nursing disappeared tomorrow, what would I do?'. Three years later, she has replaced her nursing income through property, raised £100k for her first BRRRR project from a stranger on Instagram and a Channel 4 documentary, and is scaling into HMOs while running a healthcare consultancy on the side! In this episode, Sophie and Esther get into the practical stuff: how the BRRRR model actually works, how to figure out what your first project should be (and why it depends entirely on your income goal), and why Esther thinks Rent2Rent as a stepping stone is often slower than just learning to raise capital directly. They also talk about what it's actually like to pick up the keys on a project before you've secured the refurb money and discuss whether that's brave or completely reckless!! If you've been thinking about getting into property investing but don't have a pot of cash sitting ready, this one is worth your time. 00:00 Esther's story: nurse, pregnancy, and an ultimatum 01:31 Why maternity leave changed everything 02:36 How she got started: rent to rent and Airbnb 03:35 The penny drop moment — doing the maths 06:11 How she raised her first £100k with no experience 07:17 Her first investor: a stranger from Instagram 08:50 How a Channel 4 documentary helped her raise the rest 10:31 The BRRRR model explained simply 11:11 Why the first raise is always the hardest 16:30 How to choose your first project based on your income goal Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Truth About Strength, Protein and Perimenopause — With Menopause Coach Kat Williams

If you've been training hard, eating less, and feeling like your body has completely stopped cooperating — this episode is one for you! Kat Williams has been working in women's fitness for 30 years; she's a certified menopause coach, advanced personal trainer, and the founder of Zestfit — a fitness business she started by teaching Zumba classes for young mums all the way to an 80-woman studio. Now she works online, helping women in midlife actually feel good with easy, approachable training and knowledge. In this conversation, Sophie and Kat talk about why everything you used to do to stay in shape stops working in your 40s and what to do differently. They get into protein (most women are eating nowhere near enough), strength training as a non-negotiable, why rest days are where results actually happen, and how to stop letting diet culture make you feel like a failure. Learn everything about what Kat can do for you on her website: https://www.zestfit.co.uk/ [https://www.zestfit.co.uk/] 00:26 Kat's background & how Zestfit began 06:25 Where to start if you're out of shape 08:00 Why strength training is non-negotiable 10:02 Protein — why most women aren't eating enough 13:17 The only supplements worth spending money on 14:50 Intermittent fasting — does it work? 19:55 How menopause changes how you should train 20:37 Why rest days are where results happen Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club [https://thehappyinvestor.co.uk/sophies-investing-club] Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist [https://thehappyinvestor.co.uk/fm-waitlist] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

£28K in Four Days — Without Selling From a Stage! 💃

If you've ever spoken at a live event wondering why the room isn't converting or felt sick at the thought of raising your prices then this episode is the one. Sophie sits down with Dr Tania King-Mohammad, high ticket sales strategist, former NHS radiologist, and founder of The High Ticket Method. Tania recently spoke at an event in Leeds where she wasn't allowed to sell from the stage — and walked away with £28,000 in sales within four days. She explains exactly how. They also get into the stuff nobody talks about: why only 10% of female-owned businesses ever hit six figures, what's really behind the undercharging epidemic, and the simple mindset shift that turns sales from something you dread into providing a service that has proper value. Sophie shares how working with Tania led to a £24k week — by doubling her prices overnight — and Tania unpacks the 'Larry the Loft Conversion Expert' principle that will make you rethink your niche immediately! If you're running a business that runs on you, this conversation will push you to think bigger about what you charge, who you serve, and what speaking on stage could actually be worth. Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club [https://thehappyinvestor.co.uk/sophies-investing-club] Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist [https://thehappyinvestor.co.uk/fm-waitlist] 07:12 Why only 10% of female businesses hit six figures 09:46 Undercharging is a self-worth problem 14:16 Sales is a service — believe in what you sell 18:26 The Larry the Loft Conversion niche principle 25:36 How Tania made £28k from a stage she couldn't sell from 26:10 The signature talk structure that converts ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

You CANNOT have just ONE income stream! 🌟 Amy Atkinson reveals why!!

👉🏼 Get your tickets to BUSINESS BY THE BEACH, the ultimate day of business growth in 2026: https://thehappyinvestor.co.uk/bbtb [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFJ2aV8tU1czei1JalB0cjB4NE0tXzR3andWZ3xBQ3Jtc0tteXNsN0V5bkNuU0k2SHlQNlJqdjJzSGhma3Q1bHlsczBXakJjaWVLQUtaRnEwZzRaTUFFM2N5b2dWM2txd2x1dDhQbUlqVXhzMmlOM0ZNVHhzREF6Z2t1cG9NRmRuYWVJZVpUcFJ2OFdka0Z6RWZ4MA&q=https%3A%2F%2Fthehappyinvestor.co.uk%2Fbbtb&v=fsEFhrmUn9c] Amy Atkinson built a successful agency, lost the whole thing in 48 hours when COVID hit THEN rebuilt it AND THEN watched £100k worth of clients walk out of the door during the cost of living crisis. In this episode, Sophie sits down with Amy (business coach, multi-business owner, and property investor) to talk about what actually happens when one income stream isn't enough, and what she did about it. Describing clawing back spending, building her investments alongside a business, and the moment Amy's mum told her exactly what she needed to hear she shares her amazing tales of resilience and bloody hard work! They also get into the practical side of growing a service-based business — how to create content that actually converts, why ads can backfire if your audience isn't ready, and where to find your ideal clients for free before you spend a penny on marketing. Plus: why Amy's best-ever business month happened when she did less, not more. If you've been putting your health last, spending every penny you earn, or wondering how to grow an audience without throwing money at Meta — this one's for you! 00:00:25 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=25s] – Welcome & introducing Amy Atkinson 00:01:35 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=95s] – Amy's background: 13 years in business and why she left corporate 00:02:21 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=141s] – The job offer that started it all ("high salary for your age") 00:05:53 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=353s] – What Amy does: helping online coaches scale to six figures 00:06:00 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=360s] – What it actually takes to scale: pricing, content strategy & DMs 00:07:18 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=438s] – The superpower of mums in business 00:08:23 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=503s] – Building a business that gives you choice, not just presence 00:10:33 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=633s] – Failures & pivots: losing everything in 48 hours during COVID 00:13:36 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=816s] – Why one income stream isn't enough 00:14:54 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=894s] – How they clawed back spending to start investing from scratch 00:16:36 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=996s] – Amy's current income streams: property, stocks & shares, trading 00:17:39 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1059s] – Forex trading: is it a scam? Sophie's 8–10% a month 00:19:28 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1168s] – Why right now is the best time to start investing 00:22:04 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1324s] – Social media that actually converts: what to post and why 00:23:21 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1401s] – Amy's four-step content flow (+ grab it for £1) 00:25:19 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1519s] – How to grow your audience without spending a penny on ads 00:27:16 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1636s] – Finding your ideal clients in the right places 00:28:46 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1726s] – The power of being in the room (and Ibiza) 00:29:14 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1754s] – Investing in yourself: why it's the hardest spend to justify 00:30:15 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1815s] – Amy's health wake-up call: colitis, A&E, and what changed 00:31:47 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1907s] – The advice from her mum that stopped her in her tracks 00:32:51 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=1971s] – Best ever business month — by doing less 00:34:47 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=2087s] – Plans for this year: health first, one event a month 00:36:08 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=2168s] – Building a team: why you don't have to do it all 00:37:42 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=2262s] – Delegate the boring stuff first (hello, tax season) 00:38:49 [https://www.youtube.com/watch?v=fsEFhrmUn9c&t=2329s] – Where to find Amy + her free Facebook group Find Amy on Instagram: @TheFemtrepreneur ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.