Stop Doing Your Own Sales. Seriously. (with James Hayden)

Stop Doing Your Own Sales. Seriously. (with James Hayden)

Text us your comments or topic ideas for future shows. [https://www.buzzsprout.com/2518091/fan_mail/new] If your best salesperson is still you, this episode will change how you think about your next hire. On this episode of The KeyHire Small Business Podcast, Corey Harlock sits down with James Hayden, managing partner at Hayden Marketing Inc. and fractional CRO with 30 years of experience fixing broken B2B sales engines. James has worked with more than 140 companies and helped generate over $1 billion in revenue, and his focus is on helping founders and emerging leaders build sales teams that do not depend on one person to function. James and Corey break down how a founder can tell when they have become the bottleneck in their own sales engine, why the same passion that built the business also creates blind spots, and what actually needs to happen in the first 30, 60, and 90 days after bringing in a first sales leader. They cover the difference between a sales leader and a salesperson, how the type of sale determines the type of hire, why category-creating products face a harder sales cycle, and the risk of hiring someone whose only experience is inside a big company. If you are still the primary driver of revenue in your business, or your last attempt to change that did not work, this conversation will give you a clear framework for how to do it right. KEY TAKEAWAYS * Every founder eventually becomes the bottleneck: the passion and drive that built the business also create blind spots, and the very thing that made a founder a great salesperson can make it harder to build a team that sells without them. * A sales leader is not a salesperson: the first 90 days should focus on building repeatable process, an ideal customer profile, and a shared sales lexicon, not booking meetings, and owners who expect calls in week one are setting the hire up to fail. * The type of sale determines the type of hire: someone who filled inbound orders for an off the shelf product has a completely different skill set than someone who can run a 12 to 18 month relationship sale, and founders who hire based on impressive numbers alone often end up with someone who cannot do the actual job. * Selling something the market does not know it needs is the hardest sale there is: founders with category creating products have to build demand before they can even compete on why their company is the right choice, a challenge most off the shelf sales hires have never had to face. * Big company experience can be a red flag, not a green light: sales leaders who have only sold inside a recognized brand often have not built the muscle to create demand from scratch, and owners can get won over by polish instead of the tactical work the role actually requires. * Do not hire for the business you have today: hire someone capable of running the business you want to have in five years, not just the one on your P&L right now. LINKS & RESOURCES Connect with James Hayden: https://jamesbhayden.com [https://jamesbhayden.com/] Connect with Corey Harlock on LinkedIn: https://www.linkedin.com/in/coreyharlock/ [https://www.linkedin.com/in/coreyharlock/] Learn more about KeyHire Solutions: https://www.keyhire.solutions [https://www.keyhire.solutions/] Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-keyhire-small-business-podcast/id1643962763 [https://podcasts.apple.com/us/podcast/the-keyhire-small-business-podcast/id1643962763] Subscribe on Spotify: https://open.spotify.com/show/1FT9oqXSek3jMfiKrZPLQs [https://open.spotify.com/show/1FT9oqXSek3jMfiKrZPLQs] EPISODE CHAPTERS * 0:00 – Introduction: why every founder eventually becomes the bottleneck * 2:49 – How to know if you are the ceiling on your own growth * 6:32 – Why the founder's biggest strength creates blind spots * 14:06 – The first 30, 60, and 90 days after hiring your first sales leader * 19:17 – Building an ideal customer profile and a shared sales lexicon * 22:29 – Sales leader vs salesperson, and the impatience that sinks new hires * 29:17 – Category demand: selling something the market does not know it needs * 33:50 – The product adoption lifecycle and finding your early adopters * 35:04 – James' top advice before you hire your first sales leader * 39:44 – Why hiring from a big company is usually a mistake

3 Experts, 1 Broken Sales Pipeline: Here Is Exactly How to Fix It

Text us your comments or topic ideas for future shows. [https://www.buzzsprout.com/2518091/fan_mail/new] If your referral pipeline has slowed to a trickle and you are not sure whether the problem is sales, marketing, messaging, or all of the above, this episode is for you. On this episode of The KeyHire Small Business Podcast, Corey Harlock brings together an expert panel to tackle one of the most pressing challenges facing small business owners right now: how to build pipeline and drive revenue when the economy is uncertain, tariffs are biting, and the old ways of generating leads are no longer working. To ground the conversation, Corey introduces a fictional $8 million industrial manufacturer called Precision Works. The company has grown almost entirely through referrals, has a CRM that nobody consistently uses, a LinkedIn page that gets updated whenever someone remembers, and a sales team that has never had to answer the question of why a buyer should choose them over anyone else. Stop us if you have heard that before. Joining Corey are three guests who each bring a distinct lens to the problem. Tara Wagner of Breakthrough Boss works exclusively with small businesses and immediately asks the question most owners are not ready to hear: where is the leadership team and why is the CEO the one stressing about this? Nader Safinya of Black Ribbit brings a culture and brand strategy perspective, pushing the conversation toward the foundational question of what experience a business actually delivers and whether the people inside it can even articulate that consistently. Neil Benedict of Silverbrick Sales Solutions, a Sandler-trained sales coach making his first appearance on the podcast, argues that this is not necessarily a sales problem at all. It is a clarity and consistency problem, built up over years of never needing to answer the hard questions because referrals did the work instead. What makes this roundtable especially valuable is the way three professionals with very different disciplines arrive at the same diagnosis. Before you change your messaging, run paid ads, restructure your sales team, or launch a new LinkedIn strategy, you need to look inside. Talk to your top customers and find out why they actually buy from you. Talk to the deals you lost and find out why they said no. Talk to your managers separately and listen for the discrepancies. And then use what you learn to build messaging, targeting, and a sales process that reflects reality rather than assumption. If you are a small business owner trying to get out of a referral-dependent growth model, a sales or marketing leader trying to build a more predictable pipeline, or an entrepreneur wondering whether you have a sales problem or a foundation problem, this episode will give you a clear framework and a lot to think about. KEY TAKEAWAYS This is not necessarily a sales problem — when a business has lived off referrals for years, it has never been forced to answer why a buyer should choose them, and that gap gets exposed the moment the referral engine slows down The bottleneck is almost always at the top — at $8 million in revenue, the CEO should not be the one stressing about LinkedIn; someone needs to own sales and marketing and the org chart needs to reflect that Talk to your best customers before you change anything — they will tell you why they actually buy from you, and that language should be driving your messaging, your targeting, and your sales conversations Talk to the deals you lost too — understanding why people said no is just as valuable as understanding why they stayed, and most companies never do it The greatest insights come from the discrepancies — when managers at the same level are telling three completely different stories about the business, you have a clarity problem, not a sales problem Fix the wrong things first and you will burn time, money, and energy — get the diagnostic right and the repair becomes obvious Do this work iteratively, not all at once — surveys instead of interviews, one conversation at a time; it does not have to be operationally straining to be effective LINKS & RESOURCES Learn more about Nader: https://blackribbit.com [https://blackribbit.com/] Learn more about Tara: https://breakthroughboss.us [https://breakthroughboss.us/] Learn more about Neil: https://www.linkedin.com/company/silver-brick-management-solutions/ [https://www.linkedin.com/company/silver-brick-management-solutions/] Connect with Corey Harlock on LinkedIn: https://www.linkedin.com/in/coreyharlock/ [https://www.linkedin.com/in/coreyharlock/] Learn more about KeyHire Solutions: https://www.keyhire.solutions [https://www.keyhire.solutions/] EPISODE CHAPTERS * 0:00 – Introduction: BD and pipeline — why this roundtable topic won by a landslide * 1:28 – Meet Precision Works: the $8M manufacturer whose referral engine is running dry * 5:01 – What the panel is seeing in the market right now: winners, losers, and the overwhelm paradox * 10:40 – Which industries are holding up and which are hurting, and why differentiation is the dividing line * 13:56 – Where do you even start? Tara, Nader, and Neil each take their first crack at Precision Works * 17:52 – Neil's call: this is not a sales problem, it is a clarity and consistency problem * 22:12 – Tara on leadership: the bottleneck is always at the top and the CEO needs to get out of the weeds * 25:41 – Talk to your best customers, then talk to the deals you lost * 28:37 – Nader on the holistic picture: when people at the same level tell different stories, that is your diagnosis * 30:48 – Getting tactical: using what you learn to build messaging, an ICP, and a real sales process * 39:11 – Corey's synthesis: every discipline in the room came back to the same answer — look inside first * 41:14 – The biggest objection: this does not have to be operationally heavy, do it iteratively * 43:11 – Tara's mechanic analogy: get the diagnostic right before you start replacing parts * 45:01 – Closing thoughts and where to reach Nader, Tara, and Neil

1 in 4 Hires Works Out. Here's How AI Makes That Worse and How to Fix It

Text us your comments or topic ideas for future shows. [https://www.buzzsprout.com/2518091/fan_mail/new] Most small business owners who hire on their own get it right just 25 to 33% of the time, and AI recruiting tools are making that number worse, not better. In this solo episode, Corey Harlock cuts through the noise on AI in hiring: what these tools can actually do, where they'll overwhelm you if you're not ready, and the three mistakes that guarantee you'll keep hiring the best of the worst. KEY TAKEAWAYS AI can recruit, but it cannot hire — tools that source and schedule candidates 24/7 are genuinely useful, but they can't read the room, assess culture fit, or replace the human judgment that separates a good hire from an expensive mistake Whoever gets there first with the best offer wins every time — the best candidates move fast, and AI-generated floods of applicants give slow-moving owners the illusion of progress while their top prospects take jobs elsewhere You can't delegate role definition to AI — before AI can write a useful job description, you need to clearly define the role yourself; skip that step and you'll get a generic description that attracts the wrong people and wastes everyone's time AI is making your resume screening harder, not easier — candidates are now using AI to rewrite their resumes around your job description, flipping your qualified pool from a top 20% to a crowded, hard-to-screen top 80 to 90% Never put your C players in an interview — underperformers will either scare off your best candidates or deliberately sabotage the hire to protect their own position; only your strongest people should ever be in that room LINKS & RESOURCES Download your free Small Business Hiring Playbook: https://connect.keyhire.solutions/small-busine…playbook Connect with Corey Harlock on LinkedIn: https://www.linkedin.com/in/coreyharlock/ Learn more about KeyHire Solutions: https://www.keyhire.solutions Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-k…d1643962763 Subscribe on Spotify: https://open.spotify.com/show/1FT9oqXSek3jMfiKrZPLQs EPISODE CHAPTERS * 0:00 – Introduction: "AI will take over recruiting 100%" and why it won't  * 3:00 – What AI recruiting tools can actually do and who they're built for  * 10:00 – The 3 challenges every small business owner faces in hiring: time, training, and prioritization  * 18:00 – Where AI helps and where it cannot replace you  * 28:00 – The 3 biggest mistakes owners make when using AI to hire  * 38:00 – How to use AI correctly for job descriptions, interview questions, and building for scale  * 45:00 – The resume arms race: when candidates use AI to game your screening process Built for small and medium-sized business owners, the KeyHire Podcast has earned a loyal audience of leaders who act on what they hear. We limit our sponsors intentionally with one voice, one message, and full impact, so your brand never gets lost in the noise. If you want direct access to the owners making the hiring decisions, this is your seat at the table. Learn More at Keyhire.Solutions Hiring the wrong person is one of the most expensive mistakes a business owner can make, and the KeyHire Hiring Playbook was designed to make sure it never happens to you. Packed with proven strategies trusted by SMB owners across the country, this free guide gives you a repeatable process for getting every hire right. Grab your free copy at keyhire.solutions/playbook and take the guesswork out of growing your team.

Online Reputation Management for Small Business: Google Reviews, Fake Attacks & How to Fight Back (with Dan Klein)

Text us your comments or topic ideas for future shows. [https://www.buzzsprout.com/2518091/fan_mail/new] A single bad review can cost you 60% of your potential customers  — and 94% of consumers say they've avoided a business because of  what they found online. In this episode, Corey sits down with Dan Klein of Joseph Studios to unpack what online reputation actually means, how to protect it before something goes wrong, and what to do when it does. Including the wild true story of 880 fake one-star reviews posted in four hours by a Facebook group of witches. KEY TAKEAWAYS * Your reputation starts before the sale — online reputation isn't just about reviews, it's about setting clear expectations at every touchpoint so customers know exactly what they're getting into * Fake review attacks are real, and they're organized — Dan shares how a client was hit with 880 coordinated one-star reviews overnight and exactly how they got every single one removed * AI is resurfacing your oldest bad reviews — answer engine optimization (AEO) is pulling low ratings from years ago to the top of your business summary, and most owners have no idea it's happening * Your Glassdoor strategy could be secretly recruiting your own employees away, and the hidden risk of asking your team for reviews that most business owners have never considered * Train your customers, not just your staff — the businesses with the strongest reputations don't just deliver great service, they teach clients how to be great clients from day one LINKS & RESOURCES Learn more about Dan Klein: https://www.josephstudios.net Download your free Small Business Hiring Playbook: https://connect.keyhire.solutions/small-business-hiring-playbook Connect with Corey Harlock on LinkedIn: https://www.linkedin.com/in/coreyharlock/ Learn more about KeyHire Solutions: https://www.keyhire.solutions Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-keyhire-small-business-podcast/id1643962763 Subscribe on Spotify: https://open.spotify.com/show/1FT9oqXSek3jMfiKrZPLQs EPISODE CHAPTERS 0:00  – Introduction & the stats that define your online reputation 3:30  – What "online reputation" actually means for your business 17:00 – The witch attack: 880 fake one-star reviews posted in four hours 24:00 – How AI is surfacing your oldest bad reviews right now 37:00 – The Glassdoor warning every employer needs to hear 43:00 – 3 best practices to protect your reputation starting today

The Middle Management Crisis: How Untrained Managers Are Quietly Killing Employee Engagement (with Emma Rose Connolly)

Text us your comments or topic ideas for future shows. [https://www.buzzsprout.com/2518091/fan_mail/new] 44% of all managers have never received a single day of leadership training — yet they're responsible for up to 70% of the variance in employee engagement. In this episode, Corey sits down with Emma Rose Connolly of Conversant to unpack why promoting your top performer into management without support is one of the most expensive mistakes a small business can make, and what you can actually do about it. If you've ever lost a great employee and wondered why, this one's for you. Key Takeaways * The "best doer" trap is real — promoting your top performer without leadership training doesn't just hurt them, it puts every person they manage at risk of disengaging or leaving * Middle managers are your biggest retention lever — research shows they account for up to 70% of the variance in employee engagement, more than compensation or culture initiatives * Don't kick the can — the "Point Easy" framework shows why addressing a performance issue early takes a fraction of the time and cost of waiting until it becomes a crisis * 44% of managers have never had leadership training — that stat isn't just shocking, it's an opportunity; the businesses that invest here gain a compounding advantage * Curiosity is a leadership skill — the simplest thing a manager can do to re-engage a team member is ask a genuine question and actually listen to the answer Links & Resources: * Learn more about Emma: https://www.conversant.com/  * Learn more about Conversant's Emerging Leaders Program: https://www.conversant.com/emerging-leader-program-enrollment/  * Download your free version of the Key of the Small Business Hiring Playbook: https://connect.keyhire.solutions/small-business-hiring-playbook * Connect with Corey Harlock on LinkedIn:  https://www.linkedin.com/in/coreyharlock/  * Learn more about KeyHire Solutions: https://www.keyhire.solutions * Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-keyhire-small-business-podcast/id1643962763 * Subscribe on Spotify: https://open.spotify.com/show/1FT9oqXSek3jMfiKrZPLQs Episode Chapters/Timestamps: * 0:00 – Introduction & why middle management is your biggest hidden risk * 6:47 – The "best doer to manager" trap and what it costs your team * 14:41 – Connected vs. superior leadership (and why the difference matters) * 24:49 – The Point Easy framework: address issues before they become crises * 32:49 – The stat that should shock every business owner: 44% of managers, zero training * 39:22 – How to "rehire" your best employees before they decide to leave