The Korean Beauty Show Podcast

In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just wanted to know what Korean celebrities are really doing to look so flawless - this episode is for you. Access Full Show Notes: Here [https://stylestory.com.au/blogs/podcast/plastic-surgery-in-korea-what-foreigners-need-to-know]  🎧 Catch up on Part 1 if you missed it for Jennifer’s insights into Korean skincare, booster treatments & stem cells: Here [https://stylestory.com.au/blogs/podcast/korean-skincare-tourism-stem-cells-beauty-concierge-in-korea]  CONNECT WITH LAUREN   * Book a Consultation  [https://stylestory.com.au/pages/k-beauty-consultancy] * Watch the Show on YouTube  [https://www.youtube.com/@thekoreanbeautyshowpodcast] * Follow me on Threads [https://www.threads.net/@lauren.kbeauty] * My Instagram [http://www.instagram.com/lauren.kbeauty] * Shop Kbeauty [http://www.stylestory.com.au/] * Shop Jelly Ko  [http://www.jellyko.com.au/] * Follow us on TikTok  [https://www.tiktok.com/@stylestory_kbeauty] * Stay up to date with the latest K-Beauty [https://stylestory.com.au/pages/free-gift-signup] * Find Your Perfect K-Beauty Product Quiz [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/] CONNECT WITH JENNIFER Jennifer works with a trusted network of Korean doctors and clinics, offering international patients in-depth consultations, translation help, and full concierge support. 📍 Aneue Concierge [https://www.aneueconcierge.com/] and Instagram [https://www.instagram.com/aneueconcierge/]  EPISODE SUMMARY In Part 2, Lauren & Jennifer break down: * What makes the Korean approach to plastic surgery different * The most in-demand procedures for international clients  * Why factory-style clinics are common (and how to avoid the wrong ones) * How much downtime you’ll really need for treatments like Thermage, Ulthera, and Botox * Red flags when picking a provider (and what you should always ask) * Why working with a concierge service can save you time, stress & money 💬 Kind Reminder Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles or videos I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ HAVE A QUESTION FOR THE SHOW? Send Lauren a DM at @lauren_kbeauty or email us at admin@stylestory.com.au [admin@stylestory.com.au] Work With Lauren If you're ready to scale your business with Korean products, practices or techniques, Lauren offers one-on-one consulting, strategy support and product development through her K-Beauty Consultancy. Book a session via STYLE STORY [https://stylestory.com.au/pages/consultancy?srsltid=AfmBOooddncctNX_5zGd6ElGhWhWek9Uru79rzCwIhpPY6Q6DM3fF4Uw]. Don’t Forget: Subscribe, leave a review and share this episode with your skincare bestie. It helps new listeners find the show. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more. From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of choice for skincare-savvy globetrotters. CONNECT WITH LAUREN   * Book a Consultation  [https://stylestory.com.au/pages/k-beauty-consultancy] * Watch the Show on YouTube  [https://www.youtube.com/@thekoreanbeautyshowpodcast] * Follow me on Threads [https://www.threads.net/@lauren.kbeauty] * My Instagram [http://www.instagram.com/lauren.kbeauty] * Shop Kbeauty [http://www.stylestory.com.au/] * Shop Jelly Ko  [http://www.jellyko.com.au/] * Follow us on TikTok  [https://www.tiktok.com/@stylestory_kbeauty] * Stay up to date with the latest K-Beauty [https://stylestory.com.au/pages/free-gift-signup] * Find Your Perfect K-Beauty Product Quiz [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/] Episode Summary: In Part 1 of this discussion, Lauren sits down with Jennifer Seo, founder of premium wellness and beauty travel concierge service, Aneue Concierge, to discuss: * How Jennifer turned a personal passion for skincare into a full-time business * Why international clients are flying to Korea for dermatology & non-invasive procedures * The appeal of Korea’s affordable and innovative treatments * What makes stem cell therapy so effective (and why it’s not common in the West) * The growing demand for Rejuran, exosomes, and Chanel boosters * Korea’s world-class health screening system and how it compares to the US & Australia This episode is a must-listen for: * Beauty and wellness travelers * Curious skincare lovers * Anyone considering non-surgical treatments in Korea Stay tuned for Part 2, where we go deep into the world of plastic surgery, red flags to avoid, and how Jennifer's team supports international patients through it all. 🔗 Learn more about Jennifer: * Aneue Concierge [https://www.aneueconcierge.com/] * Instagram [https://www.instagram.com/aneueconcierge/]  💬 Kind Reminder Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles, or videos, I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ Let’s Chat: DM Lauren on Instagram @lauren_kbeauty [https://www.instagram.com/lauren_kbeauty] or join the convo in The Korean Beauty Show Podcast Chat [https://www.facebook.com/groups/2271573359760640] on Facebook. Work With Lauren If you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY [https://stylestory.com.au/pages/consultancy?srsltid=AfmBOooddncctNX_5zGd6ElGhWhWek9Uru79rzCwIhpPY6Q6DM3fF4Uw]. Don’t Forget: Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show! See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY [http://www.stylestory.com.au] and beauty brand Jelly Ko [http://www.jellyko.com] - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss. ACCESS FULL SHOW NOTES FOR THIS EPISODE: Here [https://stylestory.com.au/blogs/podcast/sunscreen-panic-industry-shakeups-a-legal-win-for-beauty-of-joseon-7]  CONNECT WITH ME   * Book a Consultation  [https://stylestory.com.au/pages/k-beauty-consultancy] * Watch the Show on YouTube  [https://www.youtube.com/@thekoreanbeautyshowpodcast] * Follow me on Threads [https://www.threads.net/@lauren.kbeauty] * My Instagram [http://www.instagram.com/lauren.kbeauty] * Shop Kbeauty [http://www.stylestory.com.au/] * Shop Jelly Ko  [http://www.jellyko.com.au/] * Follow us on TikTok  [https://www.tiktok.com/@stylestory_kbeauty] * Stay up to date with the latest K-Beauty [https://stylestory.com.au/pages/free-gift-signup] * Find Your Perfect K-Beauty Product Quiz [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/] In This Episode: K-Beauty News Updates  1. K-Beauty’s ₩40 Billion War Chest 2. SPF Stockpiling in the U.S. 3. Cosmax Sparks Industry Debate 4. Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand  5. Beauty of Joseon Wins Trademark Battle in India Question of the Week: SOS for Dry, Damaged Skin A listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks.  New Segment – One Must, One Meh, One Miss Lauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product.  8. Behind the Scenes at Jelly Ko: Best & Worst Lauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ. Let’s Chat: Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move? DM Lauren on Instagram @lauren_kbeauty [https://www.instagram.com/lauren_kbeauty] or join the convo in The Korean Beauty Show Podcast Chat on Facebook. Work With Lauren If you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY [https://stylestory.com.au/pages/consultancy?srsltid=AfmBOooddncctNX_5zGd6ElGhWhWek9Uru79rzCwIhpPY6Q6DM3fF4Uw]. Don’t Forget: Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show! See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025. We’ll break down: * Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas * The backlash against overwhelming routines and cutesy packaging * How language and cultural nuance impact global perception * What Korean brands must adapt to stay relevant internationally Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty. Tune in to cut through the gloss and get real about K-Beauty abroad. Access Full Show Notes for this Episode: Here [https://stylestory.com.au/blogs/podcast/he-pros-and-cons-of-korean-beauty-abroad-what-foreigners-love-and-dont-love-about-k-beauty-in-2025]  CONNECT WITH ME   * Book a Consultation  [https://stylestory.com.au/pages/k-beauty-consultancy] * Watch the Show on YouTube  [https://www.youtube.com/@thekoreanbeautyshowpodcast] * Follow me on Threads [https://www.threads.net/@lauren.kbeauty] * My Instagram [http://www.instagram.com/lauren.kbeauty] * Shop Kbeauty [http://www.stylestory.com.au/] * Shop Jelly Ko  [http://www.jellyko.com.au/] * Follow us on TikTok  [https://www.tiktok.com/@stylestory_kbeauty] * Stay up to date with the latest K-Beauty [https://stylestory.com.au/pages/free-gift-signup] * Find Your Perfect K-Beauty Product Quiz [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/] EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad  1. It’s affordable but effective  2. Gentle, proactive skincare 3. Natural / “clean” beauty with heritage ingredients  4. Constant innovation  The Challenges of K-Beauty Abroad  1. Hyperconsumerism + Waste  2. Issues with Diversity and Inclusion  3. Trends move too fast  4. Ingredient Transparency & Education 5. Perception of “Cheapness” Despite Quality 6. The Blessing and Curse of Too Much Choice 7. Lack of Instant Gratification Final Thoughts See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast.    Access Full Show Notes: Here [https://stylestory.com.au/blogs/style-story/k-beautys-trillion-won-club]   CONNECT WITH ME   * Book a Consultation [https://stylestory.com.au/pages/k-beauty-consultancy]:  Looking to scale your beauty business using Korean products, practices or techniques? Want to manufacture skincare in Korea? We partner with brands, founders & beauty industry professionals to make Korean beauty work for your business. * Watch the Show on YouTube  [https://www.youtube.com/@thekoreanbeautyshowpodcast] * Follow me on Threads [https://www.threads.net/@lauren.kbeauty] * My Instagram [http://www.instagram.com/lauren.kbeauty] * Shop Kbeauty [http://www.stylestory.com.au/] * Shop Jelly Ko  [http://www.jellyko.com.au/] * Follow us on TikTok  [https://www.tiktok.com/@stylestory_kbeauty] * Stay up to date with the latest K-Beauty [https://stylestory.com.au/pages/free-gift-signup] * Find Your Perfect K-Beauty Product Quiz [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/]   K-Beauty News  * The Newest Member of K-Beauty's Trillion Won Club * K-Beauty's Newest 2025 Brand Ambassadors * Top Skincare Products by Increase in Popularity    Question of the Week: Snail Mucin and Dust Mite Allergy    K-Beauty Products to Try: Aestura Derma UV365 Barrier Hydro Mineral Sunscreen   Recommendation of the Week: UV Face Masks    See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.