Why Marketers Need Good Guardrails (Episode 144 - The Marketing Gateway Podcast)

No (Noticable) Substitutions, Please! (Episode 145 - The Marketing Gateway Podcast)

Susbtitutions for my products are not equal to the substitutions on my burger! This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://tableandspoon.com/what-company-makes-the-girl-scout-cookies/ [https://tableandspoon.com/what-company-makes-the-girl-scout-cookies/]   https://www.thedailymeal.com/eat/girl-scout-cookie-taste-comparison-abc-little-brownie-bakers/ [https://www.thedailymeal.com/eat/girl-scout-cookie-taste-comparison-abc-little-brownie-bakers/]   https://www.newsobserver.com/living/food-drink/article272510488.html [https://www.newsobserver.com/living/food-drink/article272510488.html]   https://www.cheapism.com/10-iconic-food-brands-changed-their-recipe-and-people-lost-their-minds/ [https://www.cheapism.com/10-iconic-food-brands-changed-their-recipe-and-people-lost-their-minds/] Picture sources: https://news.xbox.com/en-us/2026/07/08/assassins-creed-black-flag-resynced-returns/ [https://news.xbox.com/en-us/2026/07/08/assassins-creed-black-flag-resynced-returns/] https://movies.disney.com/moana-2026 [https://movies.disney.com/moana-2026] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

Why Marketers Need Good Guardrails (Episode 144 - The Marketing Gateway Podcast)

Just like you need guardrails on the road, you need them for marketing too! This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://www.bbc.com/news/articles/c33y1ynvjzjo [https://www.bbc.com/news/articles/c33y1ynvjzjo]   https://www.theguardian.com/world/2026/jul/07/i-felt-my-spine-and-body-split-the-woman-who-was-hit-by-a-child-on-a-lime-bike-and-denied-compensation [https://www.theguardian.com/world/2026/jul/07/i-felt-my-spine-and-body-split-the-woman-who-was-hit-by-a-child-on-a-lime-bike-and-denied-compensation]   https://www.thestreet.com/automotive/automotive-cannibalism-failed-deals-a-youtubers-grilling-and-the-perfect-car-fiskers-fall-from-grace-explained [https://www.thestreet.com/automotive/automotive-cannibalism-failed-deals-a-youtubers-grilling-and-the-perfect-car-fiskers-fall-from-grace-explained]   https://www.usatoday.com/story/news/health/2025/11/15/baby-formula-botulism-lawsuits-byheart-recall/87292818007/ [https://www.usatoday.com/story/news/health/2025/11/15/baby-formula-botulism-lawsuits-byheart-recall/87292818007/]   https://www.thestreet.com/technology/waymo-exec-admits-harsh-truth-about-companys-safety-record [https://www.thestreet.com/technology/waymo-exec-admits-harsh-truth-about-companys-safety-record]   https://www.yahoo.com/news/us/articles/waymo-stops-ride-delivers-disorderly-190140307.html [https://www.yahoo.com/news/us/articles/waymo-stops-ride-delivers-disorderly-190140307.html] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

When Corporate Goodwill Is Not Good Enough (Episode 143 - The Marketing Gateway Podcast)

Goodwill is tuly a good thing for business! SOURCES   https://labortribune.com/plumbers-warn-public-of-abuses-false-promises-by-tiger-plumbing/ [https://labortribune.com/plumbers-warn-public-of-abuses-false-promises-by-tiger-plumbing/]   https://www.bbb.org/us/il/collinsville/profile/heating-and-air-conditioning/tiger-plumbing-heating-air-conditioning-electrical-serv-0734-310006735/complaints?page=2 [https://www.bbb.org/us/il/collinsville/profile/heating-and-air-conditioning/tiger-plumbing-heating-air-conditioning-electrical-serv-0734-310006735/complaints?page=2]   https://en.wikipedia.org/wiki/List_of_corporate_collapses_and_scandals [https://en.wikipedia.org/wiki/List_of_corporate_collapses_and_scandals] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

How Marketing Has Changed Over The Years (Episode 142 - The Marketing Gateway Podcast)

Things always change, so lets talk about it! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES   https://archive.org/details/catalog1926sear/page/340/mode/2up [https://archive.org/details/catalog1926sear/page/340/mode/2up]   https://demystifyinglanguage.fordham.edu/articles/nothing-sells-like-whiteness-racist-signs-and-performative-apologies-in-american-advertising/ [https://demystifyinglanguage.fordham.edu/articles/nothing-sells-like-whiteness-racist-signs-and-performative-apologies-in-american-advertising/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

What Happens When Things Get Too Expensive? (Episode 141 - The Marketing Gateway Podcast)

If consumers get priced out, is that bad for marketing? Maybe not... This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.federalreserve.gov/publications/2025-economic-well-being-of-us-households-in-2024-banking-and-credit.htm [https://www.federalreserve.gov/publications/2025-economic-well-being-of-us-households-in-2024-banking-and-credit.htm] https://blog.hubspot.com/marketing/companies-that-thrived-during-the-recession [https://blog.hubspot.com/marketing/companies-that-thrived-during-the-recession] https://www.businessinsider.com/successful-startups-founded-during-great-recession-made-millions?op=1#scribd-2007-7 [https://www.businessinsider.com/successful-startups-founded-during-great-recession-made-millions?op=1#scribd-2007-7] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.