On humanizing your brand & outbound marketing

When your style, tone & voice is on brand

You hear this often about making sure your style, tone and voice are on brand, but what does that actually look like? The third episode with Matt James shows us exactly that. If your insides (brand values and culture) don't match the outside (words, social media feeds, etc), then the disconnect could cost you a rose...

On humanizing your brand & outbound marketing

We talk about the first night on the new season of The Bachelor with Matt James. How vulnerability and humanizing your brand is so important to making real and lasting connection (with your love interest as well as with your customers). And we go into why some contestants don't ever speak to The Bachelor (or Bachelorette) and how outbound marketing can make or break your business (and chances to receive the rose).