How Brands Turn Customers Into Their Best Marketers | Luke Yarnton

How Brands Turn Customers Into Their Best Marketers | Luke Yarnton

Luke Yarnton joins Ryan Alford to discuss why the future of influencer marketing belongs to customers—not celebrities. As co-founder of The Rave, Luke shares how brands are identifying influential customers already purchasing their products and turning them into long-term ambassadors through authentic relationships and community building.  Ryan and Luke explore how micro and nano influencers outperform traditional celebrity campaigns, why trust matters more than follower count, and how affiliate marketing, referrals, and customer communities are reshaping brand growth. The conversation also covers practical strategies businesses can use to activate existing customers and create sustainable word-of-mouth marketing.  TOPICS COVERED * The evolution of influencer marketing * Ambassador marketing * Customer advocacy * Micro and nano influencers * Affiliate marketing * Community building * Referral strategies * Authentic brand partnerships * Customer acquisition * Ryan Alford and Luke Yarnton discuss modern marketing

The Legal Tax Moves That Help Rich People Get Richer | Mark J. Kohler

Mark J. Kohler joins Ryan Alford on Right About Now to talk about how entrepreneurs, side hustlers, and small business owners can think differently about taxes and wealth. As a tax attorney, CPA, author, and educator, Mark explains why the tax code is not just something to fear once a year, but a tool business owners can learn to use legally and strategically. Ryan and Mark cover the difference between earning more money and keeping more money, including how side hustles, rental properties, 1099 income, and business expenses can create real advantages when handled correctly. Mark also shares why business owners need to stop fully delegating their tax strategy and instead become the CEO of their own tax team. The episode also dives into family payroll, family board meetings, Roth IRAs, self-directed IRAs, crypto, and how small business owners can involve their families while building wealth. It is a practical, high-energy conversation about taking ownership of your money, understanding the rules, and using the same strategies wealthy people study every year. Topics Covered * Why small business owners overpay in taxes * How the tax code motivates wealth-building behavior * Side hustles as a gateway to tax strategy * Why business owners need better bookkeeping * What your accountant may not be telling you * Family payroll and paying your kids through the business * Roth IRAs, crypto, and self-directed retirement accounts * How to build a tax team instead of outsourcing everything * Ryan Alford and Mark J. Kohler on ownership, discipline, and wealth Links Right About Now / Ryan Alford https://www.ryanisright.com/ [https://www.ryanisright.com/] https://www.ryanalford.com/ [https://www.ryanalford.com/] https://www.instagram.com/ryanalford/ [https://www.instagram.com/ryanalford/] Mark J. Kohler https://markjkohler.com/ [https://markjkohler.com/] https://www.instagram.com/markjkohler/ [https://www.instagram.com/markjkohler/] https://www.youtube.com/@markjkohler [https://www.youtube.com/@markjkohler] https://mainstreetbusinesspodcast.com/ [https://mainstreetbusinesspodcast.com/] https://directedira.com/ [https://directedira.com/] Episode Timestamps * 00:00 – Stop Blaming the Rich & Own Your Destiny * 00:32 – Introduction: Welcome to Right About Now with Ryan Alford * 00:53 – Introducing Main Street Tax Attorney Mark J. Kohler * 01:31 – Mark's Journey from Lemonade Stands to the 1% * 02:31 – Why Taxes Are Law (And Why the "Big Dogs" Afford It) * 03:29 – The Side Hustle Revolution & Building Wealth * 04:42 – The 1099 Golden Ticket: Write-Offs You're Missing * 05:32 – Demystifying Tax Brackets & Effective Tax Rates * 06:09 – Real Estate & Depreciation Strategies (The Trump Tax Anomaly) * 07:29 – Tax Strategies the Rich Geek Out On (Roth IRAs & HSAs) * 08:50 – Understanding the True Purpose of the Tax Code * 09:58 – Oil & Gas Tax Credits Explained * 11:17 – The #1 Thing Small Business Owners Must Stop Doing * 12:35 – Being the CEO of Your Own Tax Team * 13:05 – Treat Your Side Hustle Like a Real Business * 14:07 – Tracking Expenses: Stop Delegating, Start Documenting * 14:51 – Integrating Family: How to Form a Family Board & Family Office * 16:17 – Putting Your Kids on the Payroll Tax-Free * 18:44 – Why Your Current Accountant Might Fight New Tax Strategies * 20:57 – Mark’s Take on the Crypto Bus & XRP * 21:38 – The Difference Between a Financial Advisor and an Investment Advisor * 23:32 – What Fuels Success & The Ultimate Goal of the American Dream * 25:05 – Where to Find Mark J. Kohler's Resources & Network * 26:17 – Closing Thoughts: Information Doesn't Change Lives, Execution Does

The Social Media Goldmine Brands Are Ignoring with Matthew McGrory

Ryan Alford sits down with Matthew McGrory, CEO and co-founder of Arwen.ai, for a conversation about AI, brand safety, social media moderation, and the business value hidden inside comment sections. Matthew explains how Arwen helps brands manage toxic content, protect communities, and identify the customer questions, buying signals, and insights that often get buried in high-volume social conversations. The episode also explores where social media may be headed next, including more commerce, more AI-driven interaction, and more pressure on brands to respond in real time. Ryan and Matthew discuss the idea of X becoming a larger social, commerce, payment, and advertising platform, and why that kind of future changes how brands should think about engagement. They also cover the tension between moderation and free speech, what “lawful but awful” content means, and why brands need tools that protect their channels without removing legitimate opinion. This is a strong episode for marketers, founders, brand leaders, and operators trying to understand how AI can make social media safer, smarter, and more commercially useful. Topics Covered * Arwen.ai and AI-powered social media moderation * Brand safety and comment protection * Why comment sections contain valuable buying signals * The future of social commerce and AI engagement * How brands can turn social conversations into insights * The difference between toxic content and legitimate opinion * Why social media is moving past billboard-style advertising * Ryan Alford and Matthew McGrory on social intelligence, customer data, and the next era of digital marketing Links Right About Now https://www.ryanisright.com/ [https://www.ryanisright.com/]https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 [https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199]https://www.youtube.com/@RightAboutNowwithRyanAlford [https://www.youtube.com/@RightAboutNowwithRyanAlford] Ryan Alford https://www.ryanalford.com/ [https://www.ryanalford.com/]https://www.instagram.com/ryanalford/ [https://www.instagram.com/ryanalford/] Matthew McGrory / Arwen.ai https://www.arwen.ai/home [https://www.arwen.ai/home]https://www.arwen.ai/platform [https://www.arwen.ai/platform]https://www.arwen.ai/news [https://www.arwen.ai/news]https://uk.linkedin.com/in/mmcgrory [https://uk.linkedin.com/in/mmcgrory]

Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing

Ryan Alford talks with Devora Rogers, Chief Strategy Officer at Alter Agents, about how consumer decision-making has changed and why old marketing assumptions are not enough anymore. Devora explains “shopper promiscuity,” the growing challenge of brand loyalty, and why consumers now use more sources of information before making purchase decisions. The episode explores the tension between brand building and performance marketing, including why brands can over-focus on bottom-of-funnel tactics while ignoring awareness, trust, and meaningful differentiation. Ryan and Devora also discuss brand narcissism, attribution myths, human research, podcasts, catalogs, and why marketers need to understand the full context behind a buying decision. Devora shares lessons from her work with Google’s Zero Moment of Truth research and explains why real people still reveal insights that AI-generated or synthetic respondents cannot. This is a practical episode for marketers, founders, and business leaders who want to understand why customers switch, what still influences buying behavior, and how brands can earn attention in a fragmented market. Topics Covered * What shopper promiscuity means for brands * Why brand loyalty is harder to earn today * Brand building vs. performance marketing * Why brand tracking can miss the bigger shopper story * Attribution, attention, and why marketers still cannot measure everything * Why real human research still matters * The surprising influence of podcasts and catalogs * Google’s Zero Moment of Truth and how buying behavior evolved * Ryan Alford and Devora Rogers on the future of shopper behavior and brand strategy Links Right About Now https://www.ryanisright.com/ [https://www.ryanisright.com/]https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 [https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199]https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h [https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h] Ryan Alford https://www.ryanalford.com/ [https://www.ryanalford.com/]https://www.instagram.com/ryanalford/ [https://www.instagram.com/ryanalford/] Devora Rogers / Alter Agents https://alteragents.com/ [https://alteragents.com/]https://alteragents.com/who-we-are/devora-rogers-y/ [https://alteragents.com/who-we-are/devora-rogers-y/]https://alteragents.substack.com/ [https://alteragents.substack.com/]

Mrs. Meyer’s: How Reinventing a Boring Category Became a Premium Brand | Monica Nassif

Ryan Alford talks with Monica Nassif, founder of Mrs. Meyer’s Clean Day, about the founder story behind one of the most recognizable brands in household cleaning. Monica explains how her mother’s Midwestern practicality, frugality, and grit became the foundation for a brand that felt different from anything else on the shelf. The conversation moves through the early days of Caldrea, the decision to create Mrs. Meyer’s, the challenge of selling into Whole Foods one store at a time, and the failed Target test Monica chose to walk away from before the buyer kicked her out. Ryan brings the marketing and operator lens, while Monica brings the hard-earned retail wisdom of someone who built a brand by understanding the consumer, the shelf, and the category. They also talk about creativity, packaging, fragrance, social media, product development, and Monica’s book I Bottled My Mother. This episode is especially useful for founders, marketers, and CPG operators who want to understand what it really takes to build a brand that can move from niche to mainstream. Topics Covered * The origin story of Mrs. Meyer’s Clean Day * How Thelma Meyer became the soul of the brand * Building Caldrea before launching Mrs. Meyer’s * Selling into Whole Foods, Target, Walmart, and Amazon * Why Monica pulled the brand from Target and came back stronger * How fragrance made cleaning products feel giftable and premium * What founders need to understand about shelf space * Ryan Alford and Monica Nassif on consumer behavior, creativity, disruption, and founder perseverance Links Right About Now https://www.ryanisright.com/ [https://www.ryanisright.com/]https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 [https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199]https://www.youtube.com/@RightAboutNowwithRyanAlford [https://www.youtube.com/@RightAboutNowwithRyanAlford] Ryan Alford https://www.ryanalford.com/ [https://www.ryanalford.com/]https://www.instagram.com/ryanalford/ [https://www.instagram.com/ryanalford/] Monica Nassif / I Bottled My Mother https://www.simonandschuster.com/books/I-Bottled-My-Mother/Monica-Nassif/9781646872336 [https://www.simonandschuster.com/books/I-Bottled-My-Mother/Monica-Nassif/9781646872336]https://www.amazon.com/Bottled-My-Mother-Growing-Business/dp/1646872339 [https://www.amazon.com/Bottled-My-Mother-Growing-Business/dp/1646872339]https://www.target.com/p/i-bottled-my-mother-by-monica-nassif-paperback/-/A-1007820287 [https://www.target.com/p/i-bottled-my-mother-by-monica-nassif-paperback/-/A-1007820287]https://www.walmart.com/ip/I-Bottled-My-Mother-Grit-Grime-amp-Growing-a-Business-the-Mrs-Meyer-apos-s-Story-Paperback-9781646872336/18837654974 [https://www.walmart.com/ip/I-Bottled-My-Mother-Grit-Grime-amp-Growing-a-Business-the-Mrs-Meyer-apos-s-Story-Paperback-9781646872336/18837654974]