027 - Business State of the Union: We're making our biggest shifts yet as entrepreneurs, and we're bringing you along for the ride.

027 - Business State of the Union: We're making our biggest shifts yet as entrepreneurs, and we're bringing you along for the ride.

Alex and Grace share a raw, real-time check-in on their entrepreneurial journeys amidst personal and professional transitions. If you've ever felt overwhelmed by the constant changes and growth in your business and life, this episode is your perfect companion to embrace the messy middle with hope and authenticity. In this episode: * The balance of scaling up and scaling down, depending on life phases * How seasons of overwhelm can serve as a sign of growth * The power of intentional rebranding and redefining your business identity * The journey of building a team and trusting others to carry your vision * Navigating guilt as a creative entrepreneur, especially as a parent * Embracing the perpetual evolution of your entrepreneurial identity * The importance of being present in the moment amid busyness * How to intentionally plan for a rebrand and growth without losing authenticity * The ongoing process of leadership development within a team * The idea that “arriving” may be a myth; growth is continuous The message here? Growth, change, and redefinition are constants... embrace the mess, trust your path, and keep moving forward. We’re all navigating our seasons in real time, and you’re not alone in the messy middle. Let’s keep the conversation going and celebrate progress over perfection. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Rella is a content planning and social media mangement platform for creators and business owners alike. Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

026 - From Competition to Celebration: Navigating FOMO as an entrepreneur

Join Alex and Grace as they dive into the art of celebrating success, fostering community, and overcoming the shadows of jealousy and FOMO in entrepreneurship. This episode is a heartfelt reminder that being genuinely supportive and celebrating others can transform your own journey. In this episode: * How comparing social media highlight reels fuels jealousy and FOMO * The importance of intentional community over competition * Practical ways to celebrate others authentically and why it matters * Personal stories of shifting mindset from rivalry to celebration * How celebrating small wins and milestones fosters deeper connection * Overcoming the discomfort of vulnerability in support and celebration * The significance of intentionality in anniversary milestones and rebranding * Cultivating a heart of abundance: there's room for everyone to succeed * Tips for creating community gatherings and making genuine connections * The power of practicing celebration until it becomes second nature Celebration isn’t just a moment! It’s an ongoing practice that deepens community, heals jealousy, and fuels your entrepreneurial spirit. Whether it's a milestone, a setback turned success, or just supporting a fellow entrepreneur, embracing the art of celebrating others transforms your whole journey. So, go ahead—say less, celebrate more. You’re not alone in this, and there’s room at the table for everyone! Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Rella is a content planning and social media mangement platform for creators and business owners alike. Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

025 - Mastering the Wedding Timeline: Tips from Industry Vets

In this episode, Alex and Grace share their combined 16 years of wedding industry experience to unpack the often-overlooked importance of crafting a solid timeline. They emphasize how understanding your priorities, venue specifics, and season influences can make or break your perfect wedding day. Whether you're a bride, vendor, or wedding planner, their insights will help you craft a day that truly reflects what matters most to you. In this episode: * Why the wedding timeline is the backbone of a successful day * How to start planning your timeline: venue, photographer, and expectations * The significance of first looks and when to schedule them * How season and lighting influence ceremony and photo timing * The trend toward couples being more involved in their wedding day * The 5-hour event rule and why it’s essential for guest enjoyment * Summer versus winter wedding schedule considerations in Texas * How to prioritize what matters most and communicate it clearly to vendors * The importance of vendor vetting and setting realistic expectations * Practical tips for planning around sunset, guest comfort, and personal preferences With these expert tips, you'll be well-equipped to design a wedding day timeline that aligns with your priorities, venue specifics, and season. Remember, your wedding is your story... plan it around what makes you happiest, and let the timeline support that vision. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Rella is a content planning and social media mangement platform for creators and business owners alike. Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

024 - The Effects of Social Media on Motherhood & Business... Are we doing enough?

Alex and Grace get real about their complicated relationships with social media — as moms, as business owners, and as creatives trying to protect their mental health in a world that never stops scrolling. This one has been heavy on Alex's heart, and it shows. From postpartum anxiety and rage-bait influencers to comparison culture and the art of actually logging off, this episode is part therapy session, part pep talk... In This Episode * How overconsumption of social media affected Alex's mental health during her first postpartum experience — and the influencer content that made it worse * Why the problem isn't the content itself, but the overconsumption of it * Grace's practice of putting the phone down when envy creeps in — and why she's even taking a break from ChatGPT to get back to her own voice * The comparison trap for creative entrepreneurs: photographers, content creators, and the "unreachable" feeds we scroll past * Why what you follow becomes your identity — and how to be intentional about it * Alex's mom group in Fort Worth and how real-life community replaced social media as her source of inspiration and encouragement * Practical strategies: screen limits, scheduling posts ahead of time, and curating your feed with intention * Grace on content creators who forget to live life before posting about it * Alex's honest reflection on thinking about "what's next" instead of being present — and why Georgia has already picked up the habit Take stock of how social media is actually making you feel. Is it fueling comparison, anxiety, or a sense of not being enough? If so — take the break. Set the screen limit. Schedule the posts. And go live the life you actually want to post about. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Rella is a content planning and social media mangement platform for creators and business owners alike. Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

023 - How Content Creators are reshaping weddings with raw, real, unfiltered content ft. Katie from The Veil Club

In this episode, hosts Alex and Grace sit down with Katie Bryant, the visionary behind The Veil Club, to explore her inspiring journey from working in occupational therapy to becoming a full-time content creator in the wedding industry. Whether you're a budding creator or a seasoned vendor, Katie's story offers valuable insights on embracing unexpected paths and building a personalized brand. In this episode: * Katie shares her background, moving across states and transitioning from healthcare to content creation * The story behind naming The Veil Club and how branding was a reflection of her community-focused approach * How her accidental entry into wedding content blossomed into a full-time entrepreneurial venture * The real difference between traditional videography and content creation—what couples need to understand * Tips on building a reliable team without sacrificing intimacy and authenticity * The importance of creating content that captures joy and real moments over trends * Strategies for integrating content creation into wedding days without adding stress * The evolving role of content creators in the wedding vendor ecosystem * Practical advice for new entrepreneurs to leverage unplanned opportunities and validate their passion Connect with Katie * The Veil Club Instagram [https://www.instagram.com/theveilclub] * The Veil Club Website [https://theveilclub.com] * The Veil Club TikTok [https://www.tiktok.com/@theveilclub?_r=1&_t=ZP-96kKWkkTW1f] Special note: If you’re feeling stuck or starting with no clear plan, remember Katie’s story... sometimes, the most beautiful paths are unplanned. Trust the process and embrace opportunities that come your way, even if they weren’t in the original game plan. Thanks for tuning in! Don’t forget to follow, review, and share this episode with fellow creatives and industry friends. Until next time, keep creating meaningful moments! Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.