The Store Brands Spotlight
Sales of private brand products continue to grow, and retailers are not dialing back their product development efforts as they work to meet continued consumer demand for quality products that offer good value. But are retailers doing enough to connect their expanding private brand assortments with the digital shopping tools that are now in the hands of consumers? Tom Cosgrove, director of Industry Relations with FMI - The Food Industry Association, and Chris Costagli, vice president of Thought Leadership with Nielsen IQ, discuss the findings of FMI’s new report, Private Brands At The Digital Crossroads, A Call To Lead In Omnichannel Grocery Retail.
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