The Street Level Marketing Show (Audio)
In this insightful episode of Street Level Marketing, host Mark Lamplaugh sits down with Scott Shuford, founder and president of FrontGate Media, for a practical conversation about reaching the right audience, building trust, and creating marketing campaigns that inspire meaningful action. Drawing from more than 25 years of experience and over 7,500 campaigns, Scott explains why brands often waste valuable resources by trying to speak to everyone instead of understanding the specific people most likely to believe, engage, purchase, share, and return.
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