The Ty Brady Way
On this episode of The Ty Brady Way, Ty sits down with Boaz Gilad, a Jerusalem-born, New York-raised entrepreneur who spent 20 years building one of the most significant real estate portfolios in New York City, took his company public, lost it in a hostile takeover, and came out the other side as one of the sharpest performance coaches in the business. He's the founder of Zenith Clubhouse and the author of the Zenith Code, and he works with CEOs, founders, Olympic athletes, and anyone serious about closing the gap between where they are and where they want to be. Boaz doesn't sugarcoat anything. He talks openly about the 2008 financial crisis wiping out a huge chunk of what he'd built, and then years later watching the company he'd poured everything into get taken from him through a hostile takeover. He's clear that he owns his part in what happened, and he's equally clear that sometimes the wave is just bigger than the surfer. One of his investors told him exactly that during the hardest stretch, and it stuck. The point isn't to avoid failure. The point is how fast you get back on the horse. One of the most honest moments in this conversation is when Boaz pushes back on the entire inspiration industry. He's watched thousands of people walk into his workshops fired up, ready to change their lives, and then disappear by March. His take is direct: inspiration is sugar. It spikes and then it drops, and your actions drop right along with it. What actually moves the needle is discipline, planning the details, and knowing what your next small step is even when you don't feel like taking it. He asks a question worth sitting with: are you committed, or are you just interested? Ty and Boaz also get into what real leadership looks like under pressure. When Boaz's company was going under, a recovery officer told him he was going to fire all 60 employees at once. Boaz said no. He spent his last days in the office having one-on-one conversations with every single person on his team, making sure almost all of them had job interviews lined up before they walked out the door. That's the kind of story that tells you everything about who someone actually is. They cover how to spot a real expert versus someone who just looks the part on social media, why Boaz fires toxic clients even when it costs him money, and what he genuinely believes about AI and where the coaching industry is headed. His view is that AI will keep getting better at giving advice, but it will never replace the human being who can look you in the eye and tell you something you don't want to hear. His legacy isn't about a number or a title. He wants to be fully used before he's gone. That's it. Every conversation, every client, every opportunity to give something real to someone who needs it. 🔗 Connect with Boaz: BoazGilad.com 🎙️ Follow along: @thetybradyway with @unmaskpodcastclips As always, we'd love to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway
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