Comedy, Politics & Personal Branding: How Suzanne Lambert Built a Viral Voice from Scratch

Comedy, Politics & Personal Branding: How Suzanne Lambert Built a Viral Voice from Scratch

What happens when a finance professional with a standup comedy habit decides to stop keeping her lives separate — and goes all in on being exactly who she is? You get Suzanne Lambert: comedian, political content creator, podcast host, and the woman behind the viral "Regina George Liberal" moment that took the internet by storm after the 2024 election. In this episode of The Visibility Standard, Jazzmyn sits down with Suzanne for a conversation that is equal parts hilarious, honest, and deeply grounding. From bombing on stage to building a full-time creative career, Suzanne doesn't sugarcoat what it actually takes to show up consistently, stay true to your voice, and refuse to let the internet — or the algorithm — define you. This one is for every woman who has ever kept parts of herself separate to stay "professional." It's for the creator who's exhausted from chasing trends that don't feel like her. And it's for anyone who has ever wondered if the thing they love most could actually become their life's work. In this episode, we cover: * How a bad standup show became the catalyst that pushed Suzanne to start posting consistently online * Why she waited until after the 2024 election to speak her truth — and what happened when she finally did * The viral "Regina George Liberal" video that changed everything and what it taught her about timing * How her corporate career in campus recruiting, finance, and communications consulting directly prepared her for life as a full-time creator * Why she says no to most interviews with members of Congress — and what that boundary has done for her brand * The mindset shift that keeps her grounded: "Your opinion of me will never matter more than my opinion of me" * How she thinks about haters, trolls, and cancel attempts — and why having them is actually a good sign * The danger of over-investing in positive feedback just as much as negative feedback * Why she's launching the Offline Tour and what in-person connection offers that no platform can replicate * Her comedy teacher's advice that changed how she approaches content: "What can't you wait to tell them? Tell that." * What self-trust actually looks like when your income is unpredictable and the algorithm is out of your control * How fostering dogs, walking, and staying offline keeps her sane in one of the most online industries that exists Interested in seeing Suzanne LIVE?! Tour dates here [https://tr.ee/DGTV00FqgI] Instagram: @itssuzannelambert [https://www.instagram.com/itssuzannelambert/] Support the show [https://buymeacoffee.com/jproctorcon] If this episode resonated with you, share it with a woman in your life who's been in a quiet season and needs to hear that it counts as growth too. And if you haven't left a rating yet — it takes 30 seconds and means everything. Let's keep building this together.💜 ` If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

Introverts Who Show Up: The Content Strategy Behind Bold, Authentic Storytelling with Tanya Targett Camacho

What if the story you've been sitting on is the exact one someone needs to hear today? In this bonus episode of The Visibility Standard, Jazzmyn sits down with award-winning journalist, speaker, and storytelling strategist Tanya Targett Camacho — a woman who has spent 30+ years proving that the right story, shared at the right moment, doesn't just change lives. It saves them. Tanya brings a perspective that is equal parts journalistic precision and heart-centered strategy, and this conversation is one of those rare episodes that will genuinely shift how you think about your content, your voice, and your story. In this episode, we cover: * Why storytelling is not your full hero's journey — and which parts of your story are actually worth sharing * The "share from the scar, not the wound" principle and how premature vulnerability can actually undercut your authority * How Tanya went from a buttoned-up newsreader to a keynote speaker whose words literally saved a woman's life * The introvert's framework for showing up on camera when you'd rather stay home * Why logic unlocks the mind but story unlocks the heart — and what that means for selling * The 12-year-old rule: the journalism principle that will make all your content cleaner, clearer, and more impactful * How to give your audience what they want so they stick around long enough to receive what they need * The three-second visual rule for social media video that comes straight from television media * How to use AI, awareness days, and lateral thinking to never run out of content ideas again * Why repetition in content isn't annoying — it's how you finally reach the person who was always meant to find you Whether you're a content creator, entrepreneur, coach, or clinician trying to translate your expertise into something your audience actually connects with — this episode is your blueprint. Support the show [https://buymeacoffee.com/jproctorcon] If this episode resonated with you, share it with a woman in your life who's been in a quiet season and needs to hear that it counts as growth too. And if you haven't left a rating yet — it takes 30 seconds and means everything. Let's keep building this together.💜 ` If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

Side Hustle to Seven Figures: What They Don't Tell You About Making the Leap with Alex Rutkay

What if the most radical thing a founder could do right now is admit she's scared — and keep going anyway? In this episode, Jazzmyn sits down with Alexandra Rutkay, founder of City Mouse NYC, a brand she scaled to nearly seven figures while working full-time as a makeup artist on a TV show, raising a son, and navigating a cancer diagnosis. Alex is not the founder who went viral for quitting her corporate job at 27. She's the founder who kept showing up — through failed businesses, skeptical family members, and the very real fear that everything she'd built could disappear overnight. This conversation is a love letter to the women building in the margins of their lives — before the leap, during the plateau, and through every non-linear pivot in between. In this episode, we talk about: * Why Alex kept her day job and what finally made her decide it was time to leave * The emotional weight of being the breadwinner while betting on your own business * What it really looked like to build City Mouse across multiple failed product iterations * How a cancer diagnosis completely rewired Alex's relationship with time * The unspoken rule that kept her from pitching Mark Cuban — and what she did instead * Why "life is long" is the most powerful reframe for women who think they've missed their window * The identity shift that happens when you stop calling yourself a side hustler and start owning the founder title * How to stop giving your time away for free (even when you have it) Support the show [https://buymeacoffee.com/jproctorcon] If this episode resonated with you, share it with a woman in your life who's been in a quiet season and needs to hear that it counts as growth too. And if you haven't left a rating yet — it takes 30 seconds and means everything. Let's keep building this together.💜 ` If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

Brand Deals, Therapists Are Burntout AF, and Why the Therapist Facebook Groups Feel Like A Fever Dream with Carrie Jackson

Licensed therapist and ADHD content creator Carrie Jackson joins the show for one of those conversations that starts with Facebook group drama and ends with a full blueprint for what it means to be a therapist and a content creator — no apologies required. Carrie gets candid about why she thinks therapists in Facebook groups are secretly jealous of the ones showing up on TikTok and Instagram, why over 55% of therapists never finish licensure, and what it actually looks like to build a personal brand when your ethics professor told you not to even be on a dating app. We talk brand partnerships (and the hard nos — yes, including Better Help), what it really means to ask yourself "what if a client saw this?", and why marketing your private practice in 2025 looks nothing like it did three years ago. If you've been lurking in a Facebook group wondering if it's okay to just start — Carrie's message is clear: post it, treat it like an experiment, and stop waiting for permission. In this episode: * Why therapist Facebook groups can turn into toxic echo chambers * Brand deals, supplement nos, and how Carrie built her values compass * The wild stat about therapist burnout and career pivots * Balancing client caseloads, content creation, and ADHD * Why social media is no longer optional for private practice growth * The #1 piece of advice for therapists afraid to start creating Support the show [https://buymeacoffee.com/jproctorcon] If this episode resonated with you, share it with a woman in your life who's been in a quiet season and needs to hear that it counts as growth too. And if you haven't left a rating yet — it takes 30 seconds and means everything. Let's keep building this together.💜 ` If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]

From the Other Woman to the Podcast Host: Nikki Corbett on Shame, Starting Over, and Showing Up

What happens when you stop hiding the parts of your story you're most ashamed of — and build an entire brand around them instead? That's exactly what Nikki Corbett did. Nikki is the host of The Scarlet Edit Podcast, a show that started with one woman sharing her experience as the other woman in a long-term affair — and has since evolved into a community-driven platform exploring non-traditional relationships, infidelity, shame, and the messy, beautiful process of starting over. What began as a deeply personal story has become a visibility engine for women who thought their past disqualified them from the life they actually want. In this episode, Nikki and Jazzmyn get into the real conversation behind the brand — the fear of being seen, the 90-day content challenge that forced her to show up anyway, a nomadic year of self-discovery across multiple countries, and the bathroom mirror moment in Greece that quietly changed everything. What We Cover: * How Nikki sat on her podcast idea for four years before finally launching — and why the timing ended up being exactly right * The evolution from Round Two to The Scarlet Edit and what prompted the full rebrand * Why she decided to open her show with four raw, vulnerable episodes about being the other woman — and how it built immediate audience trust * The 92-day content challenge she committed to in Q4 and what she learned about consistency, authenticity, and the videos that perform best * Her 15-month nomadic era: selling her house, packing two suitcases, and traveling internationally while still podcasting * The mirror moment in Greece where, for the first time, she looked at herself and said "I value myself" — and how that single shift rewired everything * Why infidelity content draws massive private engagement but minimal public comment — and what that tells us about shame and digital identity * Her new historical affairs series and the data point that stopped her cold: only 2% of affair-based relationships become long-term successes * How she protects her creative orbit and stops herself from putting other creators on pedestals * What she'd tell anyone sitting in the middle of a transition season with no clear vision of what's on the other side Support the show [https://buymeacoffee.com/jproctorcon] If this episode resonated with you, share it with a woman in your life who's been in a quiet season and needs to hear that it counts as growth too. And if you haven't left a rating yet — it takes 30 seconds and means everything. Let's keep building this together.💜 ` If this conversation sparked something for you and you’re ready for deeper support, I work with high-achieving women, creatives, and founders through individual therapy—supporting you in building a life and relationships that feel steady, connected, and aligned.  And if you’re craving clarity around your brand, message, or how you’re showing up publicly, The Visibility Studio is my 90-minute marketing mentorship session designed to help you cut through the noise and build a strategy that actually feels like you. You can learn more about my services at https://www.jazzmynproctor.com/ [https://www.jazzmynproctor.com/]