Biz Talk Today TV
⚽ The FIFA World Cup isn't just the world's biggest sporting event—it's one of the most powerful economic engines in global sports. On this episode of Franchise Value [https://www.youtube.com/@CrossCheckMedia], host Todd M. Schoenberger welcomes Shana Orczyk Sissel, CEO & Founder of Banrion Capital Management and author of Tough Minded, for an in-depth look at the business of soccer and why the World Cup is transforming the economics of sports. Shana explains why FIFA's global reach continues to dwarf nearly every other sporting event, discusses television audiences approaching 70 million viewers, and examines how host cities benefit—and sometimes struggle—with the enormous financial demands of staging World Cup matches. The conversation also explores the future of youth soccer in America, the rising cost of participation driven by private equity-backed club programs, and why improving player development may be the key to making soccer a lasting force in the U.S. Todd and Shana also weigh in on the latest sports business headlines, including ESPN's recent layoffs following the NFL Network integration and the SEC's proposal regarding the NCAA's evolving governance, transfer portal, and NIL landscape. * The World Cup's multi-billion-dollar economic impact * Television ratings and FIFA's global audience * Why the World Cup is a financial powerhouse * The business of youth soccer in America * How private equity has changed youth sports * Why soccer remains difficult to grow in the United States * Building future American soccer stars * ESPN layoffs and the future of sports media * SEC, NCAA, NIL, and the transfer portal * The financial realities of hosting major sporting events * What comes next for soccer's growth in America Whether you're a sports fan, investor, or business leader, this episode reveals how the world's biggest sporting event is reshaping media, communities, youth development, and the future of sports economics. 🔗 Website: https://biztalktodaytv.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUkpvT2tTWE5uaURGb0Uxb25zUmJhTnxBR3JiS2FsOXRoSEZNWHgxaW9vck8yRmFaZjk0d2FtaGRFem1oUlJlWEVuZ25xcVctVk9PMlQ4ZUMxRkp1MFBlblVOam45Nzk4V0VMTU1aRG5iYzYwUWNfZmZKb1NrRWhGTE1D&q=https%3A%2F%2Fbiztalktodaytv.com%2F&v=sMPHisQjwLg] 📧 Contact on Email: support@biztalktodaytv.com 📲 Download the Biz Talk Today TV app on Apple & Android devices. 📢 Disclaimer: The views and opinions expressed on this program are those of the hosts and guests and do not necessarily reflect the official policy or position of CrossCheck Media Inc., Biz Talk Today TV (BTT), or their affiliated entities and distribution partners. Content produced by CrossCheck Media across video, audio, and digital platforms is provided for informational and educational purposes only. Nothing presented should be construed as financial, investment, legal, tax, or gambling advice, nor as a recommendation to buy or sell any security, asset, wager, or strategy. All investments and wagers involve risk, including the possible loss of principal or money placed on a bet. Past performance and statistical analysis are not indicative of future results. Viewers and readers are solely responsible for their financial and wagering decisions and should conduct their own due diligence and consult with qualified professionals where appropriate. Sports betting commentary is for informational and entertainment purposes only. Participants must comply with applicable laws and age requirements in their jurisdiction. #FranchiseValue #WorldCup #FIFA #Soccer #SportsBusiness #SportsEconomics #BusinessOfSports #YouthSports #ShanaSissel #BanrionCapital #ToddSchoenberger #ESPN #SportsMedia #NCAA #SEC #NIL #TelevisionRatings #EconomicImpact #BizTalkTodayTV #Investing Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
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