Wisepreneurs | Independent Professionals Building Practice on Their Own Terms
Margareta Křížová offers freelance advice for professional reinvention, sharing six questions that replace the business plan. After co-founding a boutique M&A advisory firm in Prague in 1993, Margareta spent almost 30 years in dealmaking before selling her equity stake at 53 to rebuild as an independent freelancer. She now combines selective advisory work with entrepreneurship mentoring and runs the NEWTON University Business Accelerator, now in its fifth year with 14 projects in acceleration. Her six questions (what do you sell, who will buy it, why, what is your go-to market, what is your pricing strategy, and do you want to work alone or with partners) cut through the complexity that stops people from starting. She describes the financial blind spot she calls invisible work, where freelancers fail to count their own hours and underprice as a result. The conversation covers why side hustles work as a low-risk transition from corporate employment and how Margareta uses ChatGPT with Keith Cunningham's The Road Less Stupid as a virtual thinking partner for business decisions. Mentions and references: NEWTON University Business Accelerator, Keith Cunningham, The Road Less Stupid, Third Career (book by Margareta Krizova) Connect with Margareta: website: margaretakrizova.com [https://margaretakrizova.com/] | LinkedIn Margareta Křížová [https://www.linkedin.com/in/margaretakrizova/] Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Support the show [https://www.buzzsprout.com/2311675/support] Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ [https://wisepreneurs.com.au/] LinkedIn: https://www.linkedin.com/in/nigelrawlins/ [https://www.linkedin.com/in/nigelrawlins/] Free assessments - Embodied Intelligence Self-Assessment - Professional Reputation Audit https://wisepreneurs.com.au/free-assessments/ [https://wisepreneurs.com.au/free-assessments/] Please help support the podcast: https://www.buzzsprout.com/2311675/supporters/new [https://www.buzzsprout.com/2311675/supporters/new] The Wisepreneur newsletter Practical thinking for experienced independent professionals building practice on their own terms. Each issue: - A preview of who is coming up on the podcast and why their work matters - One idea or practice from a recent guest you can actually use - How to position your accumulated expertise so the right clients find you - How to work with AI tools without handing over your professional judgment Subscribe: https://wisepreneurs.com.au/newsletter [https://wisepreneurs.com.au/newsletter]
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