Think Forward: Conversations with Futurists, Innovators and Big Thinkers
Trends aren’t just a fashion problem. They’re a system for manufacturing novelty, and right now that system is running at TikTok speed. I sit down with Clarice Garcia, a futurist and designer who moved from architecture in Brazil to studying fashion in Milan, only to realize the real story isn’t clothing at all. The story is the logic behind “new,” and what that logic does to sustainability, culture, and our sense of belonging. We get specific about how trend forecasting works in the fashion industry, why it becomes a worst-case scenario for sustainable consumption, and how microtrends shorten the life span of taste from months to days. We also unpack the luxury contradiction: brands that talk about sustainability while destroying unsold inventory to protect scarcity and symbolic value. That tension forces a bigger question: if we don’t change what luxury and status mean, how can the system ever change? Clarice then walks me through fashion futuring, her speculative design and futures thinking toolkit built to spark imagination and provoke a values-driven transition toward sustainability. The method uses fiction to create artifacts and narratives, then extracts the values inside them and turns those values into action through backcasting. We explore how the same “fashion logic” shows up in electronics, automotive, and cosmetics, and why values-centered work can reveal real pathways beyond greenwashing and futures theater. If you care about sustainable fashion, design fiction, systems change, or values-driven innovation, this conversation will stretch your thinking. Subscribe, share this with a friend who loves “the new,” and leave a review with the value you think your industry should put first. ORDER SUPERSHIFTS! bit.ly/supershifts 🎧 Listen Now On: Apple Podcasts: https://podcasts.apple.com/us/podcast/think-forward-conversations-with-futurists-innovators-and-big-thinkers/id1736144515 Spotify: https://open.spotify.com/show/0IOn8PZCMMC04uixlATqoO Web: https://thinkforward.buzzsprout.com/ Thank you for joining me on this ongoing journey into the future. Until next time, stay curious, and always think forward.
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