Rachelle Wisotsky & Avi Wisotsky - Founder and Clinical Director & CEO, RightWay ABA

Rachelle Wisotsky & Avi Wisotsky - Founder and Clinical Director & CEO, RightWay ABA

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Rachelle and Avi Wisotsky of RightWay ABA to discuss what it takes to build an ABA organization the right way. Rachelle brings the clinical heart as a BCBA, while Avi brings the operational and business strategy needed to scale. Together, they share how personal connection, caregiver involvement, clinical excellence, and community relationships shape the way they serve families. They also discuss the challenges of rapid growth, maintaining quality care, supporting staff, and why real value in ABA comes from doing the work before asking for anything in return.

Steven Schiff - Chairman of the Board, East Texas Community Clinic

What does it take to grow a healthcare organization while staying focused on the people it serves? In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Steven Schiff, Chairman of the Board at East Texas Community Clinic, to discuss leadership, growth, and the power of relationships in healthcare. Steven shares how his background in global sales, marketing, and entrepreneurship helped guide the expansion of East Texas Community Clinic from a single-site operation into a growing healthcare organization serving thousands of patients across multiple communities. He explains why building trust with patients, providers, and community partners has been the foundation of the clinic's success. The conversation also explores the challenges of scaling healthcare services, recruiting top clinical talent in rural communities, creating sustainable funding models, and developing innovative partnerships that improve access to care. Steven offers valuable insights for healthcare leaders looking to balance mission, growth, and long-term impact. Whether you're leading a behavioral health organization, healthcare practice, or nonprofit, this episode is packed with practical lessons on leadership, community engagement, and sustainable growth.

Ericka Braggs – Founder, Shape Our Village

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Ericka Braggs, Founder of Shape Our Village and co-author of the A Million Possibilities caregiver training curriculum. Drawing from her background as a school counselor and BCBA, Ericka shares why some of the most effective ABA interventions begin by listening before teaching. She discusses the importance of cultural humility, building genuine partnerships with families, and creating programs that work in the realities of everyday life—not just on paper. Ericka also shares the challenges of growing a mission-driven organization, why caregiver training deserves more attention in ABA, and how providers can bridge the gap between clinical expertise and family expertise to create lasting outcomes. Whether you're a BCBA, clinical leader, or behavioral health entrepreneur, this conversation offers a thoughtful perspective on what it means to deliver care that is both evidence-based and deeply human. What You'll Learn: *  How Ericka's journey from school counseling led her into ABA  *  Why caregiver training is critical for long-term success  *  The role of cultural humility in effective treatment  *  How to build stronger partnerships with families  *  Challenges of scaling a relationship-driven organization  *  Marketing lessons for behavioral health innovators  *  Why human connection may be the missing ingredient in many ABA programs

Shannon Werb - CEO, Array Behavioral Care

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Shannon Werb, CEO of Array Behavioral Care, to discuss the evolution of virtual behavioral health and why the industry's focus is shifting from access to outcomes. Shannon shares how Array is leveraging technology, data, and clinical expertise to demonstrate measurable patient improvement at scale. He explains why virtual care can be especially effective for higher-acuity patients, how healthcare organizations can reduce friction for both clinicians and patients, and what it takes to grow a behavioral health organization without adding unnecessary complexity. The conversation also explores the future of behavioral health marketing, including the growing role of AI, account-based marketing, thought leadership, and how organizations can position themselves for success as buyers increasingly rely on large language models and AI-driven search. Key topics include: • Why behavioral health needs to move beyond access and focus on outcomes • What Array learned from studying patient outcomes at scale • Reducing administrative burden for clinicians through technology • Building sustainable growth without increasing complexity • The impact of AI on healthcare marketing and buyer behavior • Why thought leadership is becoming a competitive advantage in behavioral health If you're a behavioral health leader, healthcare executive, or marketing professional looking to understand where the industry is heading, this conversation offers practical insights from one of the leaders helping shape the future of virtual care.

Diana Wolf - Co-CEO, Verbal Beginnings

What does it take to grow an ABA organization without sacrificing culture, quality, or clinical excellence? In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Diana Wolf, Co-CEO of Verbal Beginnings, to discuss the realities of scaling an ABA organization the right way. Diana shares why many providers struggle when they focus on headcount and expansion before building the operational and clinical infrastructure needed to support sustainable growth. She explains how Verbal Beginnings has built a culture centered on both client outcomes and employee experience, creating an environment where clinicians can thrive while delivering exceptional care. The conversation also explores leadership development, creating the right organizational roles, attracting top talent, and how AI is beginning to reshape marketing and intake processes in behavioral health. Whether you're leading a growing ABA practice, managing clinical teams, or thinking about the future of behavioral health operations, this episode offers practical insights on building an organization that can scale without losing its mission. In this episode, you'll learn: • Why infrastructure must come before expansion • How strong culture protects quality of care • The importance of putting the right people in the right seats • Strategies for reducing burnout and improving retention • How AI is changing intake, marketing, and client acquisition in ABA • What sustainable growth really looks like in behavioral health