Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit

Ep. 128: Raymund Sison on Breaking Silos Between Brands, Agencies, Data, Media, and Creative

In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As brands work with more agencies, vendors, platforms, tools, and internal teams, the challenge is no longer just creativity, media, SEO, data, or social. The real challenge is getting all of them to work together toward one clear brand experience. We discuss why marketing has become fragmented, how consumers only see one brand regardless of how many teams are behind it, and why collaboration between specialists may be the key to stronger campaigns, better execution, and bigger business impact. From Digicon to Nike, LBC, The One Club, agency partnerships, and the rise of specialists in the Philippines, this conversation explores what happens when brands, agencies, and vendors stop working like islands and start building together. A conversation on digital marketing, collaboration, agency partnerships, and the future of integrated brand experiences.

Ep. 127: The Real State of Social Commerce in the Philippines

Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to succeed.

Ep. 126: Win Visibility in AI SEO: Be Citable, Not Just Rankable

Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.

Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit

Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.

Ep. 124: The Search Evolution: Powered by AI

As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.