What I learned in business (that didn't kill me!)
What can a funeral business teach us about leadership, trust, innovation and family business governance? Quite a lot, it turns out. In this episode of What I Learned in Business (That Didn't Kill Me), I sit down with James MacLeod OAM, Managing Director of Tobin Brothers Funerals, one of Australia's largest and most respected family-owned businesses. James's journey is remarkable. Starting as a coffin trimmer as a young boy, he worked his way through virtually every role in the organisation before becoming the first non-family Managing Director in the company's history. Today, he leads a team of approximately 280 people delivering around 7,000 funerals each year. This conversation goes far beyond the funeral industry. We explore the realities of leading a business that operates 24 hours a day, 365 days a year, supporting families through some of the most difficult moments of their lives. We discuss succession planning, governance, culture, innovation, customer trust and the unique challenges of balancing family ownership with professional management. James also shares the story behind Tobin Brothers' bold decision to launch Fixed Price Cremations, a low-cost, no-service offering designed to compete directly with emerging disruptors in the market. It is a fascinating case study in self-disruption, strategic thinking and the lessons he brought back from executive education programs at INSEAD and Harvard. We also discuss: • The history and evolution of Tobin Brothers • The changing nature of funerals and memorial services • Cremation versus burial trends • Virtual funerals and the impact of COVID • Governance in multi-generational family businesses • The appointment of independent leadership and directors • Employee culture in a business built around grief and service • AI, automation and the future of funeral services • Emerging technologies including aquamation and environmentally sustainable alternatives to traditional burial and cremation This is a thoughtful, insightful and at times surprising conversation about an industry every one of us will engage with, but very few of us truly understand. Whether you're a business owner, director, executive, family business leader or simply curious about how great organisations build trust over generations, you'll find valuable lessons in this discussion. This episode is proudly supported by the Family Business Association (FBA), which supports, connects and advocates for family businesses across Australia and New Zealand. Connect with James H Stewart LinkedIn: James H Stewart Instagram: @whatilearnedinbusiness YouTube: What I Learned in Business (That Didn't Kill Me) If you enjoy the show, please subscribe, leave a review and share the episode with your network. Disclaimer The views, opinions and experiences expressed by guests on this podcast are their own and do not necessarily reflect the views of the host or any affiliated organisations. This podcast is intended for general information and educational purposes only and should not be relied upon as financial, legal, investment, taxation or other professional advice. Listeners should seek independent professional advice relevant to their own circumstances before making any business or investment decisions. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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