What She’s Having | Midlife Women, Wellness & Reinvention
What makes a luxury hotel unforgettable? It isn't just five-star amenities or beautiful design—it's the feeling you leave with. This week on What She's Having, Jennifer Cataldo and Britney Semler sit down with Azadeh Hawkins, the Global Creative Director behind Montage, Pendry & Viceroy Hotels, to uncover the hidden psychology of luxury hospitality and why the world's best brands obsess over the smallest details. Az shares her remarkable journey from immigrating to the United States from Iran to becoming one of the hospitality industry's most respected creative leaders. She reveals how storytelling, design, service, and thoughtful experiences shape some of the world's most iconic hotel brands—and why true luxury is about creating memories, not just beautiful spaces. From choosing the perfect pillow to designing an unforgettable guest experience, this conversation will forever change the way you think about travel, branding, and what it really means to make people feel seen. Whether you love luxury travel, beautiful design, entrepreneurship, or simply appreciate thoughtful experiences, this episode is filled with inspiration and practical takeaways. * Azadeh's journey from Iran to leading global luxury hotel brands * How Viceroy, Pendry and Montage became iconic hospitality brands * Why storytelling always comes before design * The hidden details guests rarely notice—but always remember * What truly defines luxury in today's world * Why service matters more than expensive finishes * Building memorable guest experiences through thoughtful design * Leadership, creativity and mentoring the next generation * Balancing a demanding career with motherhood * Az's dream of one day creating a luxury hotel in Iran 00:00 Introduction to Azadeh Hawkins 01:00 Growing up after immigrating from Iran 03:35 Discovering a passion for branding and design 05:25 Building the Viceroy Hotel brand from the ground up 10:05 What a Global Creative Director actually does 13:20 Favorite Montage & Pendry destinations 16:00 The biggest misconception about luxury 20:15 The details guests don't realize create unforgettable experiences 24:50 Hotel secrets: bedding, pillows and sleep 28:45 Why every great brand begins with a story 35:30 Navigating leadership as a woman in hospitality 39:30 Balancing career, motherhood and family 43:00 The most unforgettable guest requests 48:30 The most luxurious travel experiences 51:45 Rapid-fire favorites: cities, luxury items and dream destinations 54:35 Az's dream of opening a luxury hotel in Iran Follow Azadeh's work through the incredible hotel brands she helps bring to life: Montage Hotels & Resorts https://www.montage.com [https://www.montage.com] Pendry Hotels & Resorts https://www.pendry.com [https://www.pendry.com] ✨ Leaf & Flower Use code WHATSHES15 for 15% off ✨ BodyBio Use code WHATSHESHAVING for 20% off ✨ Firefly Recovery Use code WhatShe'sHaving for 15% Off ✨ Najeau Use Code WHATSHESHAVING20 for 20% Off If you enjoyed this episode, please follow, rate and review What She's Having on your favorite podcast platform. Your support helps us continue bringing you inspiring conversations with the women, experts and innovators redefining what it means to thrive in life's second act. Follow us on Instagram and TikTok: @officialwhatsheshaving
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