Episode 22: SEO, AI, and the Future of Photography Marketing with Jaimy Ellis

Episode 24: Interview with Caroline White - Underwater Photography

🎙️ Wine Down and Focus with Annette & Christina 🍷 Where photography meets fun—sip, laugh, and learn with Annette and Christina! 📩 Subscribe & Get Your FREE Guide: "5 Ways to Get More Photography Clients" [https://www.winedownandfocus.com/form/subscribe1] Dive beneath the surface in this fascinating episode of Wind Down & Focus as we sit down with underwater photographer Caroline White. From photographing maternity sessions and personal branding to creating breathtaking fine art portraits beneath the water, Caroline shares what it really takes to master one of photography's most unique genres.  We discuss:  • How Caroline transitioned from actor headshots to underwater photography  • The specialized camera housing, lenses, and gear required  • Tips for lighting, camera settings, and editing underwater images  • Working with clients who have never been underwater before  • Why underwater photography requires patience, planning, and trust  • Creative branding, maternity, and fine art concepts  • Funny client stories and behind-the-scenes moments  • Advice for photographers interested in trying underwater photography Of course, we also kick off the episode by tasting an Italian Pinot Grigio and sharing food pairings perfect for summer before diving into photography talk. Whether you're curious about underwater photography, love learning from experienced photographers, or simply enjoy hearing the stories behind incredible images, this episode is packed with inspiration and practical advice. So pour a glass, press play, and let’s Wine Down and Focus. Learn more at www.CarolineWhitePhotography.com [http://www.carolinewhitephotography.com/] or follow along on Instagram at @carolinewphoto, @carolinewfineart, and @underwatermaternitybycaroline 🔗 Show Website [http://www.winedownandfocus.com/]  Follow Us on Socials: 📍 Facebook [https://www.facebook.com/profile.php?id=61573574065650] | Instagram [https://www.instagram.com/winedownandfocuspodcast] | YouTube [https://www.youtube.com/@WineDownFocusPodcast] | TikTok [https://www.tiktok.com/@wine_down_focus_podcast] | Pinterest [https://www.pinterest.com/winedownandfocuspodcast]  Support the Show ⭐️Don't forget to leave us a 5-star review! It helps so much! Apple [https://podcasts.apple.com/podcast/id1798146601] Spotify [https://open.spotify.com/show/6pqYqq0GzneussmGJEqxA7] 🎙️ Join the Podcast [https://feeds.buzzsprout.com/2454504.rss]  Get Involved 👩‍💼 Be on the Show [https://www.winedownandfocus.com/contact-us] 💡 Request a Show Topic [https://www.winedownandfocus.com/contact-us] 🍷 Recommend a Wine for the Show [https://www.winedownandfocus.com/contact-us] 🤝 Become a Sponsor [https://www.winedownandfocus.com/contact-us]  About Your Hosts 📷 Annette – Sundberg Photography [http://www.sundbergphotography.com/] 📷 Christina – Charisma Photography [https://charisma-photography.com/]

Episode 23: Would You Rather: Photographer Edition

Episode 23:  Would You Rather: Photographer Edition 🎙️ Wine Down and Focus with Annette & Christina 🍷 Where photography meets fun—sip, laugh, and learn with Annette and Christina! 📩 Subscribe & Get Your FREE Guide: "5 Ways to Get More Photography Clients" [https://www.winedownandfocus.com/form/subscribe1]  Welcome to Wine Down and Focus with Annette and Christina! Episode 23 gets a little chaotic in the best way possible as Annette and Christina play “Would You Rather: Photographer Edition.” From choosing between weddings or family sessions forever to debating natural light vs flash and toddlers vs teenage boys, this episode is packed with funny opinions, real photographer struggles and plenty of relatable moments. The girls also share their thoughts on editing workflows, AI culling tools, favorite lenses, photography gear and why dads at family sessions might actually be harder than toddlers. Along the way they sip a bold Pandemonium Red Blend from Paso Robles and talk about pairing it with local BBQ from Duke’s BBQ Shack. They also recap their recent experience at ShutterFest including favorite classes, photography friends, AI trends in the industry and their new Canon R5 Mark II camera upgrades. This episode is relaxed, unfiltered and feels like hanging out with photographer friends on the patio with wine, dogs barking in the background and birds chirping overhead. Grab a glass and join the conversation. 🔗 Show Website [http://www.winedownandfocus.com/] Follow Us on Socials: 📍 Facebook [https://www.facebook.com/profile.php?id=61573574065650] | Instagram [https://www.instagram.com/winedownandfocuspodcast] | YouTube [https://www.youtube.com/@WineDownFocusPodcast] | TikTok [https://www.tiktok.com/@wine_down_focus_podcast] | Pinterest [https://www.pinterest.com/winedownandfocuspodcast] Support the Show ⭐️ Leave a Review in 5 Seconds! – It helps so much! 🎙️ Join the Podcast Get Involved 👩‍💼 Be on the Show [https://www.winedownandfocus.com/contact-us] 💡 Request a Show Topic [https://www.winedownandfocus.com/contact-us] 🍷 Recommend a Wine for the Show [https://www.winedownandfocus.com/contact-us] 🤝 Become a Sponsor [https://www.winedownandfocus.com/contact-us] About Your Hosts 📷 Annette – Sundberg Photography [http://www.sundbergphotography.com/] 📷 Christina – Charisma Photography [https://charisma-photography.com/]

Episode 22: SEO, AI, and the Future of Photography Marketing with Jaimy Ellis

🎙️ Wine Down and Focus with Annette & Christina 🍷 Where photography meets fun—sip, laugh, and learn with Annette and Christina! 📩 Subscribe & Get Your FREE Guide: "5 Ways to Get More Photography Clients" [https://www.winedownandfocus.com/form/subscribe1] Episode 22: SEO, AI, and the Future of Photography Marketing with Jaimy Ellis In this episode of Wine Down and Focus, we dive into SEO, AI, and how photographers are getting found online today. We’re joined by Jamie Ellis, who breaks down how search is changing and what photographers need to do to stay visible. We talk about SEO vs AEO, website mistakes, blogging strategies, and simple updates you can make right now to improve your online presence and attract more clients. Jamie also shares how she adapted after a slow year and used AI to strengthen her marketing. Plus, we kick things off with a wine review of a Kirkland Napa Valley Cabernet. Grab a glass and let’s wind down and focus. So pour a glass, press play, and let’s Wine Down and Focus. Photobiz Referral Link: https://www.photobiz.com/sign-up?ref=48581 [https://www.photobiz.com/sign-up?ref=48581] Jaimy Ellis Mentoring: https://www.jaimyellisphotog.com/for-photogs [https://www.jaimyellisphotog.com/for-photogs] PPI Focus Forward Event: https://www.ppiowa.com/PPI-Focus-Forward-26 [https://www.ppiowa.com/PPI-Focus-Forward-26] Follow Jaimy on Instagram: https://www.instagram.com/jaimyellis.photog/ [https://www.instagram.com/jaimyellis.photog/] 🔗 Show Website [http://www.winedownandfocus.com/]  Follow Us on Socials: 📍 Facebook [https://www.facebook.com/profile.php?id=61573574065650] | Instagram [https://www.instagram.com/winedownandfocuspodcast] | YouTube [https://www.youtube.com/@WineDownFocusPodcast] | TikTok [https://www.tiktok.com/@wine_down_focus_podcast] | Pinterest [https://www.pinterest.com/winedownandfocuspodcast]  Support the Show ⭐️Don't forget to leave us a 5-star review! It helps so much! Apple [https://podcasts.apple.com/podcast/id1798146601] Spotify [https://open.spotify.com/show/6pqYqq0GzneussmGJEqxA7] 🎙️ Join the Podcast [https://feeds.buzzsprout.com/2454504.rss]  Get Involved 👩‍💼 Be on the Show [https://www.winedownandfocus.com/contact-us] 💡 Request a Show Topic [https://www.winedownandfocus.com/contact-us] 🍷 Recommend a Wine for the Show [https://www.winedownandfocus.com/contact-us] 🤝 Become a Sponsor [https://www.winedownandfocus.com/contact-us]  About Your Hosts 📷 Annette – Sundberg Photography [http://www.sundbergphotography.com/] 📷 Christina – Charisma Photography [https://charisma-photography.com/]

Episode 21: SYNC Conference Recap

🎙️ Wine Down and Focus with Annette & Christina 🍷 Where photography meets fun—sip, laugh, and learn with Annette and Christina! 📩 Subscribe & Get Your FREE Guide: "5 Ways to Get More Photography Clients" [https://www.winedownandfocus.com/form/subscribe1] Episode 21: SYNC Conference Recap In episode 21 of Wine Down & Focus, Annette and Christina are recapping their experience at the SYNC Conference in Destin, Florida. From photography education and networking to honest thoughts on whether the conference was worth the investment, they’re sharing what stood out most this year. They talk about the sessions that made the biggest impact, including classes on AI for photographers, SEO, website improvements, constant light, creative filters, sports photography, and business growth. They also share how conferences can look different depending on where you are in your business, your energy level, and what you truly need from the experience. Along the way, they review the wine for this episode, Quilt The Fabric of the Land, a Napa Valley red blend, and talk through the easy food pairings they enjoyed with it. They also touch on the value of photography friendships, protecting your time at conferences, and the importance of taking only what fits your business instead of trying to implement everything at once. If you’ve ever wondered whether photography conferences are worth it, how AI is showing up in the photography world, or how to get inspired without burning yourself out, this episode is for you. So pour a glass, press play, and let’s Wine Down and Focus. Kristen Jones [https://anyanglephotography.com] Nathan Loker [https://www.lokerphotography.com/#top] Annie Marie [https://www.anniemariephotography.com] Craig Lee [https://craigleestudios.com] Rita Ann Jana  [https://www.ritajanaphotography.com] Steve Seifried [https://www.spdgallery.com] Sync Conference [https://www.syncrocks.com] Jaimy Ellis [https://www.jaimyellisphotog.com] 🔗 Show Website [http://www.winedownandfocus.com/]  Follow Us on Socials: 📍 Facebook [https://www.facebook.com/profile.php?id=61573574065650] | Instagram [https://www.instagram.com/winedownandfocuspodcast] | YouTube [https://www.youtube.com/@WineDownFocusPodcast] | TikTok [https://www.tiktok.com/@wine_down_focus_podcast] | Pinterest [https://www.pinterest.com/winedownandfocuspodcast]  Support the Show ⭐️Don't forget to leave us a 5-star review! It helps so much! Apple [https://podcasts.apple.com/podcast/id1798146601] Spotify [https://open.spotify.com/show/6pqYqq0GzneussmGJEqxA7] 🎙️ Join the Podcast [https://feeds.buzzsprout.com/2454504.rss]  Get Involved 👩‍💼 Be on the Show [https://www.winedownandfocus.com/contact-us] 💡 Request a Show Topic [https://www.winedownandfocus.com/contact-us] 🍷 Recommend a Wine for the Show [https://www.winedownandfocus.com/contact-us] 🤝 Become a Sponsor [https://www.winedownandfocus.com/contact-us]  About Your Hosts 📷 Annette – Sundberg Photography [http://www.sundbergphotography.com/] 📷 Christina – Charisma Photography [https://charisma-photography.com/]

Episode 20: The 5-Year Photographer vs The 1-Year Photographer

🎙️ Wine Down and Focus with Annette & Christina 🍷 Where photography meets fun—sip, laugh, and learn with Annette and Christina! 📩 Subscribe & Get Your FREE Guide: "5 Ways to Get More Photography Clients" [https://www.winedownandfocus.com/form/subscribe1] In this episode of Wine Down & Focus, Annette and Christina break down what really changes between year one and year five as a photographer. From confidence and consistency to mindset, business growth, and problem-solving, we talk honestly about the learning curve, mistakes, and breakthroughs that only time and repetition can bring. If you’re early in your photography journey—or somewhere in the messy middle—this episode is a reminder that growth isn’t instant, and you’re not behind. Grab a glass, settle in, and let’s talk experience, patience, and progress behind the camera. 🔗 Show Website [http://www.winedownandfocus.com/]  Follow Us on Socials: 📍 Facebook [https://www.facebook.com/profile.php?id=61573574065650] | Instagram [https://www.instagram.com/winedownandfocuspodcast] | YouTube [https://www.youtube.com/@WineDownFocusPodcast] | TikTok [https://www.tiktok.com/@wine_down_focus_podcast] | Pinterest [https://www.pinterest.com/winedownandfocuspodcast]  Support the Show ⭐️Don't forget to leave us a 5-star review! It helps so much! Apple [https://podcasts.apple.com/podcast/id1798146601] Spotify [https://open.spotify.com/show/6pqYqq0GzneussmGJEqxA7] 🎙️ Join the Podcast [https://feeds.buzzsprout.com/2454504.rss]  Get Involved 👩‍💼 Be on the Show [https://www.winedownandfocus.com/contact-us] 💡 Request a Show Topic [https://www.winedownandfocus.com/contact-us] 🍷 Recommend a Wine for the Show [https://www.winedownandfocus.com/contact-us] 🤝 Become a Sponsor [https://www.winedownandfocus.com/contact-us]  About Your Hosts 📷 Annette – Sundberg Photography [http://www.sundbergphotography.com/] 📷 Christina – Charisma Photography [https://charisma-photography.com/]